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Smart Search Engine Overview

Our Smart Search Engine brings together three powerful capabilities: lexical search for precise keyword matching, personalised product recommendations, and AI powered semantic search for intent-driven, natural language queries. This combination ensures customers find what they mean, not just what they type, while discovering relevant products effortlessly.



tradeit™ Lexical Search

tradeit™ Lexical Search delivers precise, configurable product discovery with advanced indexing, filtering and sorting designed for ecommerce.

An intelligent, ecommerce‑optimised search solution that blends product data, inventory, pricing and customer metrics to deliver the most relevant results. Unlike standard site search that simply matches keywords, tradeit™ Smart Search combines product data, inventory, pricing and customer metrics with features such as synonyms, spelling correction and weighted search passes. The result is a search experience that adapts to customer intent, reduces “no results” frustration and consistently surfaces the most relevant products, improving engagement and conversions.

tradeit™ Lexical Search

  • Comprehensive Indexing

    Indexes product codes, names, descriptions, metadata, categories, relationships, bundles, and variations.

    Supports multi-language and multi domain catalogues, including B2B product code aliases.

    Incremental updates for stock, pricing, and product changes without full rebuilds.

  • Pricing & Stock Integration

    Flexible price list indexing (parent, child, or all lists) with configurable price facets.

    Variation specific pricing and automatic sale calculations.

    In-stock flags and warehouse specific visibility rules for accurate filtering.

  • Search Capabilities

    Supports exact, partial, and substring matches for product codes and attributes.

    Smart tokenization for precise code matching.

    Synonym management and spelling corrections to improve recall and reduce “no results.”

  • Advanced Filtering and Facets

    Category navigation with subcategory inclusion.

    Filters by stock availability, product type, price ranges and custom facets.

    Facet modes (AND/OR) for narrow or broaden results.

  • Sorting Options

    Sorting by name, code, price, sale amount, or date created.

    Metric based sorting (orders, baskets, views, reviews, ratings, sales value).

    Advanced sorting by in-stock priority, product groups, and merchandising order.

  • Similarity and Recommendations

    “More Like This” product suggestions based on attributes and relationships.

    Supports configurable weighting for relevance control.

Key Benefits

  • Precision

    Finds products quickly with exact or partial matches.

  • Control

    Merchants configure pricing, stock, and sorting to match business needs.

  • Flexibility

    Handles complex catalogues, bundles and B2B scenarios.

  • Discovery

    Improves product visibility with synonyms, spelling corrections and similarity matching.


tradeit™ Semantic Search

tradeit™ Semantic Search understands what customers mean, not just what they type. It delivers faster, more relevant results, reduces “no results” frustration and unlocks global product discovery without manual configuration.

We’re introducing Semantic Search as an enhancement to tradeit™ Smart Search. By understanding customer intent rather than relying on exact keywords, Semantic Search delivers more relevant results, reduces failed searches and helps shoppers discover products across languages and regions. This upgrade boosts conversions and satisfaction while removing the need for manual synonym management.

tradeit™ Semantic Search

Comparative Positioning (traditional vs. semantic)

  • Traditional Search

    Matches exact keywords only.

    Requires manual synonym lists.

    Customers must “guess” product wording.

    High risk of “no results found”.

    Limited global reach.

    Merchant maintenance burden.

  • Semantic Search

    Understands meaning and intent.

    Automatically handles synonyms, slang, and regional terms.

    Supports natural, conversational queries.

    Strong reduction in failed searches.

    Supports regional and language variations.

    No manual synonym management.

tradeit’s Semantic Search delivers intent-driven, product discovery that improves conversions and reduces “no results” outcomes.

  • Meaning Driven Discovery

    Understands customer intent, not just exact keywords.

    Finds products even when customers use different terminology (e.g., “sofa” vs. “couch,” “trainers” vs. “sneakers”).

    Handles slang, regional variations, and natural language queries automatically.

  • Natural Language Search

    Supports conversational queries like “gift for dad under £50” or “quiet vacuum cleaner.”

    Matches descriptive phrases to relevant products without requiring keyword stuffing.

  • Global & Regional Adaptability

    Automatically bridges UK/US terminology differences (e.g., “mobile phone” vs. “cell phone”).

    Seamlessly supports multiple languages and regional vocabularies without manual synonym lists.

  • Reduced Merchant Effort

    Eliminates manual synonym management and keyword optimization.

    Automatically adapts to new slang, seasonal terms, and industry jargon.

    Reduces “no results” searches by up to 70%, improving customer satisfaction.

  • Business Impact

    Increases product discovery, especially for niche and long tail items.

    Boosts search to purchase conversion rates by 20–35%.

    Improves customer satisfaction scores by 25–40%.

    Captures more sales opportunities by ensuring relevant results are always shown.

Key Benefits

  • Smarter results
    Customers find what they mean, not just what they type.
  • Global reach

    Handles regional and language variations automatically.

  • Effortless maintenance

    No need for manual synonym lists or keyword stuffing.

  • Higher conversions

    More relevant results lead to more sales and happier customers.



tradeit™ Recommendations

Deliver personalised, data‑driven product recommendations that increase engagement and sales.

tradeit™ Recommendations uses customer behaviour and business data to generate personalised product suggestions that improve discovery, deepen engagement and support higher sales.

tradeit™ Recommendations Engine

  • Personalised Product Suggestions

    Delivers tailored recommendations based on customer behavior, past purchases, wish lists, and basket contents.

    Context aware: adapts to the current product or category being viewed.

  • Metric Driven Insights

    Supports 15+ metric types including top viewed, top selling, top rated, frequently bought together, and “more like this.”

    Blended recommendations: merchants can weight multiple metrics to fine tune product ordering.

  • Product Relationships

    Suggests related products, bundles, and variations.

    “More Like This” uses product attributes and search logic to identify and surface similar or complementary items.

  • Flexible Website Delivery

    Easily added to any page via InSite editor.

    Configurable carousels with category filters, product counts, and dynamic fields.

    Boosts products directly in search and browse results.

  • Advanced Configuration

    Understands customer intent, not just exact keywords.

    Finds products even when customers use different terminology (e.g., “sofa” vs. “couch,” “trainers” vs. “sneakers”).

    Handles slang, regional variations, and natural language queries automatically.

Key Benefits

  • Increase engagement

    Customers see products that match their interests.

  • Boost conversions

    Highlight best sellers, deals, and relevant items.

  • Reduce friction

    Context aware suggestions guide customers naturally.

  • Merchant empowerment

    Full control over recommendation logic and display.

What’s New

    • Search results refresh more frequently with incremental updates, no full rebuild required.
    • Flexible pricing configurations for speed, balance, or full coverage.
    • In-stock products highlighted with configurable boosting.
    • Semantic search prioritises relevance; lexical search supports detailed attribute sorting.
    • Facet counts powered by aggregations for faster performance.
    • Paging managed by Smart Search for better integration and optimised later pages.

“We've seen a 25% increase in revenue from search, taking an additional £45,000 in sales within the first month of using Elasticsearch.”
Ecommerce Manager, F.Hinds
LEARN MORE ›

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SOLUTIONS DATASHEET
RED TECHNOLOGY OVERVIEW
PLATFORM DATASHEET
MARKETING & MERCHANDISING
PLATFORM DATASHEET
SEARCH, SORTING & FACETS

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