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Form Field 1

ECOMMERCE PLATFORM

Product Discovery

Help customers find more of what they want to buy.

Search, filtering, merchandising, recommendations and intelligent product discovery that help customers find relevant products and discover more.

TALK TO RED

Product Discovery is more than a search box

Customers don't always know the exact product name, terminology or category they need.

They search. They browse categories. They filter and compare. They respond to recommendations. Sometimes they know exactly what they want. Sometimes they need help discovering the right product.

Better product discovery brings those journeys together, helping customers find relevant products while giving your commercial team greater control over what they discover.

Help customers find what they came for and discover more along the way.

Bring search, discovery and merchandising together with Smart Search.

Smart Search is Red's product-discovery capability, combining precise ecommerce search with merchant control, AI Product Discovery and Behavioural Discovery.

Smart Search Core

Precision and control

Fast, relevant keyword search, navigation, filtering, ranking and merchandising, with control over how products are found and presented.

AI Product Discovery

Meaning and intent

Extend discovery beyond exact keywords by finding relevant products based on meaning and context, while retaining the precision of conventional search.

Behavioural Discovery

Learn and adapt

Use browsing, engagement and purchasing behaviour to influence ranking, recommendations and product discovery, then use analytics and testing to understand what works.

Bring together what customers search for, what customers actually do and what matters commercially to your business.

Help customers find the right products
Strong product discovery starts with getting the fundamentals right.
Help customers find products using the information and terminology available to them.
Support search across product names, codes, brands, descriptions and other relevant product information while handling different word forms, partial matches, synonyms and common spelling mistakes.
Combine search with navigation, product attributes and filters to help customers narrow larger or more complex ranges.

Make it easier for customers to get from what they know to the product they need.
Put commercial priorities into product discovery
Relevance isn't purely a technical decision.
Availability matters. So do new products, strategic ranges, changing demand and what your business wants customers to discover.
Use ranking and merchandising controls to influence how products are presented and give appropriate prominence to products and ranges that matter commercially.
Combine those controls with signals such as orders, baskets, product views and ratings to help shape discovery.

Good search helps customers find products. Good merchandising helps you influence what they discover.
Control how products are matched and ranked
Not every match should be treated equally.
Choose which product information matters most and how different types of match influence the order of results.
Understand why products appear where they do so your ecommerce team can investigate results and refine search and merchandising behaviour.

Keep merchant control alongside intelligent discovery rather than handing the buying experience over to an algorithm.

Use intelligence to improve discovery without giving up commercial control.

Understand what customers mean, not just what they type.

Your customers don't necessarily use the same language as your product catalogue.

AI Product Discovery adds meaning-based search, helping customers find relevant products even when their search doesn't contain the same words as the product information.

Someone describing what they need can still discover products represented using different but relevant terminology.

AI Product Discovery works alongside Smart Search Core rather than replacing it. Meaning-based discovery broadens the opportunity to find relevant products while precise keyword search reinforces exact and important matches.

This can be particularly useful when customers:

describe what they need rather than name a product;
use different terminology from your catalogue;
search in more natural language;
would otherwise reach a poor or empty result.

AI extends discovery. It doesn't take commercial control away from you.

Better discovery for B2B as well as retail.

Product discovery isn't only a retail problem.

Large ranges, technical terminology, product codes and specialist catalogues can make finding the right B2B product difficult too.

Support product code and alias searches alongside synonyms, spelling correction, filtering and merchandising controls.

Help customers narrow technical or specialist ranges using the information and attributes that matter to the purchasing decision.

Where Behavioural Discovery is used, search, browse and recommendations can also reflect the current visit and, where appropriate, the customer or company behind the buying relationship.

Complex catalogue doesn't have to mean difficult buying.

EXPLORE B2B ECOMMERCE

Connect discovery with the wider customer experience.

Product discovery doesn't operate in isolation.

Connect search and merchandising with the Ecommerce Storefront and wider Experience & Growth capabilities.

Bring together content, navigation, search, personalisation, promotions, merchandising, recommendations and customer engagement around the wider buying journey.

Use Product Discovery to help customers find and explore products, while Experience & Growth applies those capabilities within the wider commercial and customer relationship.

EXPLORE ECOMMERCE STOREFRONT

Product discovery that keeps evolving.

How customers search and shop keeps changing.

Start with precise keyword search, filtering and merchant-controlled merchandising. Add AI Product Discovery where meaning and intent can improve relevance. Use Behavioural Discovery to learn from how customers actually browse and buy.

Red combines ecommerce expertise, proven technology and long-term partnership to help configure, operate and continue improving the discovery experience.

Compete Differently. Grow Confidently. Never Stand Still.

EXPLORE THE ECOMMERCE PLATFORM

Ready to make more of product discovery?

Help customers find relevant products, give your team greater merchandising control and bring AI and behavioural intelligence into the discovery experience.

TALK TO RED

“We've seen a 25% increase in revenue from search within the first month.”

Ecommerce Manager, F.Hinds