Culpitt upgrade their B2B ecommerce offering on tradeit

Established in 1921, Culpitt has been providing cake decorations for nearly 100 years. Based in Northumberland they are the UK’s leading wholesaler of sugar crafting equipment and edibles with two manufacturing sites in the north of England. Having been a customer of Red’s for over 10 years they looked to embark on the next stage of their online journey with a completely new website, tradeit platform upgrade and brand redesign, seamlessly integrated with their Sage 200 back office system.

The new B2B site offers the largest range in the industry and is packed full of functionality to assist the trade buyer including:

• Great re-ordering tools including quick order pads, saved baskets, and previous orders
• View and pay invoices online
• Customer call centre (enabling staff to login to customer accounts and support them, even placing orders on their behalf)
• User management
• Multiple payment types including on account, credit/debit card, Apple Pay, and PayPal
• Next day delivery countdown timer for orders
• Retailer support with marketing collateral (with poster, postcard, & leaflet downloads)
• Online catalogue viewer
• Online chat integration

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