Red Technology & tradeit™ - FAQs

A UK based ecommerce partner that designs, builds and evolves online commerce for manufacturers, wholesalers, distributors and retailers, powered by its own platform, tradeit™.

Learn more: https://www.redtechnology.com/about/

Red owns and develops tradeit™, so you have one accountable partner for the platform, implementation, integration and ongoing optimisation.

Learn more: https://www.redtechnology.com/partner-in-ecommerce-growth/

Consulting and discovery, UX and design, development, systems integration, hosting, training, support and continuous optimisation.

Learn more: https://www.redtechnology.com/services/

Yes. The Customers area includes case studies across manufacturing, distribution and retail.

Learn more: https://www.redtechnology.com/customers/

tradeit™ is Red’s managed ecommerce platform (PaaS) designed for manufacturers, wholesalers, distributors, and retailers. It supports complex product catalogues, personalised pricing, multi site operations, subscriptions, and deep integration with business systems.

Learn more: https://www.redtechnology.com/ecommerce-platform/

Red Technology owns, develops and maintains tradeit™ and delivers projects on it.

Learn more: https://www.redtechnology.com/about/

Digital storefronts for Retail Ecommerce, B2B Ecommerce and a B2B Ordering Portal, plus a Mobile Application accelerator for native app experiences.

Learn more: https://www.redtechnology.com/ecommerce-platform/ and https://www.redtechnology.com/mobile-application/

Yes. You can run multiple storefronts from a single installation with localised content, currencies and tax rules.

Learn more: https://www.redtechnology.com/Downloads/Multichannel-Commerce-Datasheet.pdf

You get one accountable partner for platform, delivery, integration and optimisation because Red owns and develops tradeit™.

Learn more: https://www.redtechnology.com/about/

Red follows a consultative, collaborative process from discovery and definition through implementation and post launch optimisation.

Learn more: https://www.redtechnology.com/services/process/ and https://www.redtechnology.com/partner-in-ecommerce-growth/

Manufacturing, wholesale, distribution and retail, with solutions tailored to each model.

Learn more: https://www.redtechnology.com/about/

Complex B2B workflows, multi channel operations and international growth, enabled by a flexible platform and deep systems integration.

Learn more: https://www.redtechnology.com/about/ and https://www.redtechnology.com/ecommerce-platform/

Flexibility and control from a feature rich platform, plus operational efficiency and better customer experience.

Learn more: https://www.redtechnology.com/ecommerce-platform/

Rich native capability reduces reliance on third party plug ins, and Red continually evolves the platform and storefront accelerators.

Learn more: https://www.redtechnology.com/partner-in-ecommerce-growth/ and https://www.redtechnology.com/ecommerce-platform/

Proactive support, training and ongoing optimisation to sustain performance and growth.

Learn more: https://www.redtechnology.com/support-and-training/ and https://www.redtechnology.com/commerce-optimisation/

Book a conversation. Red will run discovery to confirm fit, scope requirements and outline a phased plan.

Learn more: https://www.redtechnology.com/about/contact-us/

A defined discovery and definition phase covers scope, integrations, migration requirements and redirects, then implementation follows a proven process.

Learn more: https://www.redtechnology.com/services/process/ and https://www.redtechnology.com/news-and-insights/why-your-ecommerce-platform-is-only-one-element-of-a-replatforming-project/

tradeit supports structured redirects and SEO ready content patterns, with generated redirects for common changes.

Learn more: https://www.redtechnology.com/news-and-insights/tradeit-ecommerce-platform-update-8-0-0/

Two way data flows via APIs, web services or files, with real time or scheduled exchange and clear data ownership per domain.

Learn more: https://www.redtechnology.com/integration-hub/

ERP, CRM, WMS/OMS, accounting, logistics, payment gateways and analytics, using flexible models proven across projects.

Learn more: https://www.redtechnology.com/systems-integration/

Automated synchronisation and validation, robust architecture and reconciliation across systems.

Learn more: https://www.redtechnology.com/integration-hub/

Master and sub accounts, roles and permissions, approval workflows, budgets, quotes and customer specific catalogues and pricing.

Learn more: https://www.redtechnology.com/b2b-ecommerce/

Controlled procurement and reordering with approvals, budgets, buying lists, multi location ordering, reporting and customer tailored storefronts.

Learn more: https://www.redtechnology.com/b2b-ordering-portal/

Yes. Flows for procurement, repeat ordering and role based access, with retail grade merchandising and personalisation.

Learn more: https://www.redtechnology.com/services/ and https://www.redtechnology.com/b2b-ecommerce/

Personalised promotions, segmentation and conditional content, loyalty, gifting, subscriptions and triggered emails.

Learn more: https://www.redtechnology.com/ecommerce-platform/ and https://www.redtechnology.com/news-and-insights/tradeit-ecommerce-platform-version-7-0-1/

Yes. tradeit provides SEO ready structures and CMS capabilities for fast, indexable content and metadata control.

Learn more: https://www.redtechnology.com/ecommerce-cms/ and https://www.redtechnology.com/ecommerce-platform/

Yes. Operate many storefronts centrally, with local content, currency and taxation per region.

Learn more: https://www.redtechnology.com/Downloads/Multichannel-Commerce-Datasheet.pdf

Consistent URL and metadata strategies plus redirects during launches or migrations, supported by CMS and platform controls.

Learn more: https://www.redtechnology.com/ecommerce-cms/ and https://www.redtechnology.com/news-and-insights/Multi-site-ecommerce-and-your-online-strategy/

Built in order management, configurable rules and a rich My Account, with call centre tools for a single customer view.

Learn more: https://www.redtechnology.com/downloads/tradeit-ecommerce-platform-feature-list-7.0.1b.pdf

Yes. The Mobile Application accelerator reuses platform capabilities and content while enabling native UX and features such as push notifications.

Learn more: https://www.redtechnology.com/mobile-application/

You do. Red provides training and support, but your team controls content and configuration via agreed governance.

Learn more: https://www.redtechnology.com/support-and-training/ and https://www.redtechnology.com/ecommerce-cms/

Use GA Enhanced Ecommerce and operational KPIs such as self service adoption, repeat ordering and AOV to reduce cost to serve.

Learn more: https://www.redtechnology.com/commerce-optimisation/

Yes. Red runs experiments and refinements informed by analytics and user feedback.

Learn more: https://www.redtechnology.com/commerce-optimisation/

Discovery, definition, design, development, integrations, testing, training, launch and post launch optimisation.

Learn more: https://www.redtechnology.com/services/process/ and https://www.redtechnology.com/support-and-training/

Pricing is tailored to scope, including catalogue size, design, integrations and custom functionality. Red provides a formal proposal after discovery.

Learn more: https://www.redtechnology.com/about/contact-us/