F. Hinds - ecommerce solution case study

Ecommerce solution for leading high street jeweller using tradeit

Established in 1856, F. Hinds are an independent, family owned chain of UK jewellers with over 100 stores in England and Wales. They started ecommerce in 1996, but by 2005 found their website was becoming increasingly expensive to maintain and its functionality was too restrictive to maximise on the potential of ecommerce. They asked Red Technology to redesign and host their desktop and mobile websites to improve ecommerce sales functionality, boost online visibility and reduce on-going website maintenance costs.

  • F Hinds
  • F Hinds
  • F Hinds

The decision by F. Hinds to use Red Technology's tradeit ecommerce platform was determined by its flexible and efficient content management system and back office administration functionality enabling them to manage both their desktop and mobile site. This, coupled with the ability to deliver a sophisticated high volume ecommerce website and the adaptability of tradeit to grow with the business, helps to future proof investment. Rapid installation and value for money ensure a quick return on investment.

Optimised for search engines

The ecommerce platform helps improve natural search engine ranking by automatically generating relevant URL's that are understandable for both customers and search engines. This, coupled with functionality that lets F. Hinds easily edit website and product meta-data, helps improve visibility - which in turn increases website traffic. Powerful promotional and cross-selling tools help to boost average sales value and capitalise on increasing site traffic.

F. Hinds have significantly grown their online operations as result of gaining significant traction through using the tradeit ecommerce platform. F. Hinds and Red will continue to work together on enhancing the business' online presence with new releases of the platform for both their desktop and mobiles sites, ensuring that F. Hinds benefit from the latest technologies. Since launch, F. Hinds have already added a dedicated mobile site, powered by their existing tradeit installation, as well as Click & Collect functionality to enable customers to pick up their online orders at any of their stores.


Project Highlights

  • Desktop and mobile sites managed through the same back office.
  • Highly scalable platform for significant online growth.
  • Click & Collect from stores.
  • In-house site management through sophisticated CMS.

"The flexibility the tradeit ecommerce platform has given us has been the biggest success and we are seeing rewards in greater profitability"

Marketing & Ecommerce Manager, F. Hinds