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For many retailers, particularly those with a high-street presence, there is now a conscious move towards omni-channel retail which aims to merge all of their sales channels, both online and offline and gain a single view of all customer activity. This provides customers with the same user experience, products and service regardless of the sales channel or touchpoint through which they engage with a retailer, rather than the distinctly disparate channels of a multichannel approach.

Omni-Channel Retail

If your retail model includes bricks and mortar, tradeit can help to merge these stores with your online presence giving customers a consistent and single view of your brand, as well as improving the service and fulfilment options available to them both online and in-store.

Click & Collect/Click & Reserve

Integration with stock management systems allows retailers to offer same day (within 90 minutes of ordering) click and collect/reserve at any of their physical stores. They can also distribute products to stores for a service with a longer time frame.

Gift Cards/Vouchers

tradeit provides omni-channel retailers with sophisticated gift/e-gift card functionality enabling their customers to buy gift cards online, specify the value, manage their balances online and redeem them across multiple channnels including both online and in-store. Gift/e-gift cards can also be sent to other people physically or via email.

Order In-store/Endless Aisle

Never lose a sale by arming your in-store staff with the tradeit call centre on a tablet device. Endless aisles enable store staff to check stock and place online orders for customers of items that they don't currently have in stock, but which are available at other stores or held at a central location.

Store Stock Checker

Save customers a wasted trip to one of your stores by offering them 'live' store stock levels online of every product at every store. Buffer levels for each can be controlled in the admin system of tradeit giving retailers some allowance for sudden in-store purchases or more popular items.

Rapid Fulfilment

Use your physical stores as an extension of your warehouse by shipping online orders locally from their stock. Rapid fulfilment services such as Shutl help deliver items within 90 minutes of ordering!

MOTO/Call Centre

Help drive the single customer view by placing mail and telephone orders directly through your website giving you a complete overview of customer interactions via those touchpoints.


Add value and delight customers with a host of gifting functionality including gift wrap, gift bags, hampers, messages, fulfilment, gift lists, anonymous delivery and gift reminder service.

Multi-address Delivery

Split a single order basket to multiple delivery addresses with different fulfilment and gifting options on each line item or user-defined group of items, including click & collect and international orders.

Store Locator

tradeit features an advanced store locator which gives not only map, address and contact details but can also feature local control of individual store pages (via admin area) to highlight local in-store offers or promotions. These could include special events, local promotions, menus etc...


Create events and collect attendee information for those events at the checkout, aiding merchants to drive online users to in-store activities.

Find out more about our Omni-channel Retail solutions

Our Omni-channel Retail Customers

Hotel Chocolat

Hotel Chocolat

Leading UK chocolatier and cocoa grower, Hotel Chocolat, drive their omni-channel retail growth plans using tradeit.

Case study

F. Hinds

UK High-street jeweller, F.Hinds, use tradeit as the backbone of their omni-channel retail strategy.

Case study
Crabtree & Evelyn

Crabtree & Evelyn

Using tradeit to provide the link between their online world and physical stores including click & Collect and ordering in-store.

Case study


The award winning garden centres use tradeit to handle the smooth operation of Click & Collect with their stores.

Case study

Omni-channel Retail News & Insights


5 great reasons to use order in-store/endless aisle technology

As omni-channel retailing continues to evolve, and more retailers invest in technologies that help to drive their online and offline services... read more


10 tips for delivering a great Click & Collect experience

Some examples of different things to consider when implementing or looking to improve how you deliver Click & Collect to your customers. read more


Crabtree & Evelyn expand their omni-channel offering

Original fragrance, fine food and gift retailer, Crabtree & Evelyn, have continued their UK omni-channel growth by launching a new Click & collect fulfilment service... read more


Top tips for online gifting

We look at how enhancing and expanding the types of gifting functionality and capabilities that you provide online, can help you gain significant competitive advantage and grow your sales. read more