- Ecommerce Accelerators
- Ecommerce CMS
- Marketing Platform
- Order Management System
- Platform Architecture
- Integration Hub
Deploy a fully functional Retail or B2B ecommerce solution quickly and easily. Our Ecommerce Accelerators come with all the tools you need to fastrack your ecommerce business.Learn more
Combining Web Content Management, Product Information Management and Community & Social tools, tradeit offers expert ecommerce content management, giving online retailers the tools that they need to manage all of their content in-house, including rich media, content assets...Learn more
Utilise Red’s leading edge promotions engine, advertising system, on-site search, email marketing and recommendations to tailor and enrich the customer experience across multiple channels...Learn more
In this highly competitive ecommerce environment, merchants may only get one chance to impress a customer with on-time delivery of their products, great customer service, and accurate billing. tradeit’s Order Management System helps merchants to ensure the smoothest operations, increase sales...Learn more
Highly capable and well proven in the field, tradeit has been strategically developed by Red to be a holistically entwined CMS and ecommerce platform providing implementation flexibility and competitive advantage to its users...Learn more
A fully integrated ecommerce solution allows a seamless flow of data between the ecommerce platform and your existing accounting, ERP & CRM solutions, your order management, stock & fulfilment systems, your payment service provider(s), additional online sales channels, other 3rd party services and more.Learn more
- Ecommerce Solutions
- News & Insights
Winsor & Newton
Content-Led, International Ecommerce Case Study
Site encompassing; brand, resources, ecommerce, retailer finder and events calendar, all on a single platform.
Seamless integration with internal business systems and multiple international warehouses.
Huge resource centre and community delivering greater depth of content for users, improving brand stickiness and leveraging SEO benefits.
On-site social commerce functionality including a community where artists can connect & share their work, full of user-generated content.
Personalisation based on learnings - over time the platform serves content the user is more likely to buy or interact with.
Provision of added functionality such as advanced store locator and events calendar to link site with existing retailers, events and exhibitions.
Global sites designed to be 'the destination' for professional artists, teachers, students, conservators and hobbyists alike.
Traditionally a B2B manufacturing company, ColArt were seeking to move into the world of multichannel retail, using a new website as their main driver. They required a scalable ecommerce solution for all of their brands that could be rolled out internationally, beginning with Winsor & Newton. After an exhaustive appraisal process, Red Technology was chosen to deliver the site due to the capabilities of the tradeit ecommerce platform, the experience of its technical team in delivering international, multi-site ecommerce projects and its successful customer portfolio.
Ecommerce, content and community
Winsor & Newton has several objectives for the new site, fundamental to which was creating a space that supported all aspects of artistic practice whilst connecting users to fellow artists throughout the world. In order to meet the objectives, the site was built around three key areas; an ecommerce store (SHOP), a resource centre (DISCOVER) and onsite social commerce (CONNECT) which is reflected in the new layout.
Designed to revolutionise the way artists engage with materials and one another, the site provides a wealth of visual and practical resources, from colour charts and technical advice to video and artistic inspiration, a one-of-a-kind shopping experience and an opportunity for artists to showcase their work in the online galleries, as well as connect with peers around the world via onsite social commerce. Users can quickly find information related to their chosen medium, such as oils, watercolours, inks, gauches etc..., or desired technique, and get expert advice from leading artists , as well as other users. This content also provides huge SEO benefits.
On-site social commerce
The unique element of the project was developing onsite social commerce including an online community of artists, rich in user-generated content. For Winsor & Newton, the social aspect of the Internet represents an exciting opportunity to get closer to the world's finest artists, and as a result, increase awareness, engagement and purchase intent. The site now acts as an online hub to connect professional artists, teachers, students, conservators and amateurs from across the world, enabling them to share their works, bio, tips, ideas, Q&A, comments and inspiration with each other through both community-wide and individual activity feeds. It also allows users to follow other artists, be alerted when they watch videos, comment or like artwork, review products or submit new work, and see which products and techniques they used to create their pieces.
See more at www.winsornewton.com/uk