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tradeit next generation ecommerce platform
Grow your ecommerce business globally and engage customers worldwide. Enter new international markets or improve your current global presence using Red’s internationalised ecommerce platform, tradeit.

International Ecommerce

The tradeit ecommerce platform underpins extensive ecommerce and international expansion plans with its rich feature set, flexibility and scalability.


Local language sites with complete translation variants management through the back office, including both Cyrillic and symbol based text. Full support for translated web copy, including double-byte characters, for product data, templates, media, page titles, metadata and URL structures for local search engine optimisation and a rich user experience. Fully translated versions of the ecommerce platform back office enabling local website management teams to control content.


Meet the unique needs of different geographic markets by enabling them to transact in their own currency whether it is Sterling, Dollars, Euros or Yen. tradeit can also deploy a duty calculator such as Bundle Box meaning customers will know the exact landed cost of their goods when ordering. tradeit enables merchants to offer multiple price lists in multiple currencies which are displayed on a configurable set of rules.

Multiple payment methods

Provide multiple, localised payment services to customers, with options relevant to their market (such as Klarna for Scandanavia, Germany and The Netherlands who offer 'bill me later' services), that they are familiar with and trust including multiple merchant-configurable order workflows for each payment method and/or domain.


Launch multiple B2B and/or retail sites, each with a custom look and feel, product catalogue and navigational structure, and administer them from a single instance of the tradeit ecommerce platform. Developing and deploying multiple ecommerce sites is a quick and cost effective way of trialing or entering new markets, and growing your online business.


Different warehouses can be assigned to different countries or channels and orders pushed through the correct one.

Multiple taxation models

Handle multiple and complex taxation systems across the globe including the US (Nexus).

An ecommerce platform to support international expansion

There are many challenges involved in successfully shaping and delivering cross-border ecommerce. Selling into global markets requires merchants to overhaul their customer proposition, tailoring it to address the needs of local markets. Buying habits vary dramatically from country to country and so considerations such as accepting payment in the local market currency, logistics around fulfilment and delivery, and local customer service & returns should be carefully planned. Merchants looking to improve their international ecommerce offering, or to start selling internationally for the first time, should select an ecommerce partner and platform that enables them to deliver a fully internationalised experience that engages local customers, increases exposure and ultimately drives revenues.

Find out more about our International Ecommerce capabilities

Our International Customers



Red's tradeit ecommerce platform helps Maxinutrition realise their full potential online allowing the brands to rapidly expand into new global markets.

Case study
Bowers & Wilkins

Bowers & Wilkins

Fully internationalised ecommerce platform delivering 10 multi-lingual & multi-currency sites for leading speaker manufacturer.

Case study
Crabtree & Evelyn

Crabtree & Evelyn

International fragrance, fine foods and gift retailer Crabtree & Evelyn launches sites for the UK, France, Germany and Hong Kong on tradeit.

Case study
Winsor & Newton

Winsor & Newton

Makers of the world's finest art materials deliver their five international sites using the tradeit ecommerce platform, with more to follow.

Case study

International Ecommerce News & Insights


Sass & Belle continue global expansion on tradeit

Sass & Belle have launched a new US retail channel as they continue their international growth using tradeit... read more


Amoena continue international ecommerce rollout

Leading post-mastectomy brand continue their global ecommerce expansion with new Norweigan site using tradeit. read more

hardware-com.jpg launch international, B2B sites using tradeit launch all of their new international ecommerce sites using the tradeit ecommerce platform... read more


Morphy Richards launch German channel using tradeit

Leading electrical appliance manufacturer, Morphy Richards, have expanded their ecommerce into Germany... read more