Combining Web Content Management, Product Information Management and Community & Social tools, tradeit offers expert ecommerce content management, giving online retailers the tools that they need to manage all of their content in-house, including rich media, content assets...Learn more
Utilise Red’s leading edge promotions engine, advertising system, on-site search, email marketing and recommendations to tailor and enrich the customer experience across multiple channels...Learn more
In this highly competitive ecommerce environment, merchants may only get one chance to impress a customer with on-time delivery of their products, great customer service, and accurate billing. tradeit’s Order Management System helps merchants to ensure the smoothest operations, increase sales...Learn more
Highly capable and well proven in the field, tradeit has been strategically developed by Red to be a holistically entwined CMS and ecommerce platform providing implementation flexibility and competitive advantage to its users...Learn more
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Responsive, multi-site ecommerce case study
Completely internationalised; multi-lingual & multi-currency.
25+ ecommerce storefronts for different brands and countries with centralised management.
Highly scalable to handle large customer volumes.
Integration with Maxinutrition's internal systems.
Responsive web design
Maxinutrition products aren't hard to find. Indeed, one of their largest sales channels is online; selling direct to consumers globally via their tradeit ecommerce platform.
Comprehensive ecommerce consultation and responsive web design
Red Technology undertook a comprehensive consultation and design process for Maxinutrition, the first stage of which was a requirements gathering procedure, examining their business structure, customer purchasing habits and scoping out future requirements. This highlighted that there were several features key to the success of the project. At this early stage it is important to make sure you are happy with the proposed solution before fully committing resources. You have to take the time to ensure that you know exactly what to expect, how this will integrate into your current systems and operational structure, what resources will be required and what you can realistically expect to achieve from your online channels, now and in the future.
Maxinutrition decided that Red Technology's tradeit ecommerce platform was ideally suited to their requirements and asked them to implement the new site. This is a feature-rich, responsive ecommerce solution that can be easily customised to reflect the customer's brand identity, attract new users and encourage repeat purchases. Importantly it also allowed their in-house team to fully manipulate and update the site content via a CMS interface, as well as enabling the development of a responsive design which was also completely tied into tradeit. Multi-domain capability allows them to present different, and shared, content across distinctly disparate websites from a centralised database.
Delivering our ecommerce solution
The tradeit ecommerce platform has enabled Maxinutrition to grow their ecommerce business substantially and is testament to the robust and flexible nature of the platform. Maxinutrition are now centrally managing 25+ ecommerce sites, with several international sites presented in multiple languages and selling in multiple currencies.
See more at www.maxinutrition.com