Combining Web Content Management, Product Information Management and Community & Social tools, tradeit offers expert ecommerce content management, giving online retailers the tools that they need to manage all of their content in-house, including rich media, content assets...Learn more
Utilise Red’s leading edge promotions engine, advertising system, on-site search, email marketing and recommendations to tailor and enrich the customer experience across multiple channels...Learn more
In this highly competitive ecommerce environment, merchants may only get one chance to impress a customer with on-time delivery of their products, great customer service, and accurate billing. tradeit’s Order Management System helps merchants to ensure the smoothest operations, increase sales...Learn more
Highly capable and well proven in the field, tradeit has been strategically developed by Red to be a holistically entwined CMS and ecommerce platform providing implementation flexibility and competitive advantage to its users...Learn more
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International Ecommerce Case Study
Completely internationalised; multi-lingual & multi-currency.
Highly scalable to handle large customer volumes.
Integration with MaxiNutrition's internal systems.
Responsive web design across 4 breakpoints.
Flexible product bundles enabling discounts across groups of products when purchased together but with the flexibility to choose product variations.
Enhanced primary navigation including both product and content.
Delivering our ecommerce solution
With a large number of retailers now stocking their ranges, MaxiNutrition products aren't hard to find. However, one of their largest sales channels remains selling direct to consumers via their website.
Due to the importance of this channel, they are always looking to ensure that their ecommerce sites deliver best-in-class functionality and is continually updated to reflect both product and ecommerce innovations. Having been the very first customer of ours to implement a responsive design some years ago, they felt the need for a new design refresh as well as an upgrade to their tradeit platform installation to take advantage of the new features that have been introduced. The site is now a feature-rich, responsive ecommerce solution that can be easily personalised to reflect the customer's identity, attract new users and encourage repeat purchases. Importantly it also allows their in-house team to fully manipulate and update the site content via tradeit's CMS and class-leading promotions engine.
Promotional bundles & enhanced navigation
One new feature they were particularly keen to take advantage of was the ability to create product bundles which offer users a discount when purchasing certain products together but still give them the flexibility to choose the product variations they want to make up their bundle (such as different flavours or colours). However, importantly for them, these bundles are still output from tradeit as individual lines, rather than a new SKU, making stock management, ERP integration and returns as simple as if they were buying the items individually!
Another key feature of the site is the sophisticated primary navigation for both products and content helping users to connect with what they are looking for quickly and easily. MaxiNutrition have many products aimed at different users with varying requirements and the new navigation is tailored to help users search for items by product type, product range, bundles, offers, goals (weight loss, muscle gain, endurance etc...), or sport, as well as great content like training plans, eating guides and much more.
The tradeit ecommerce platform has enabled MaxiNutrition to grow their ecommerce business substantially and is testament to the robust and flexible nature of the platform.
See more at www.maxinutrition.com