Maxinutrition - responsive ecommerce case study
International, multi-site ecommerce platform powering Europe's number one sports nutrition brand
Europe's number one sports nutrition company, Maxinutrition - a GSK company, has grown at a phenomenal rate by focusing on highly effective, research-supported formulas that deliver what they promise. Their products are now available everywhere from specialised stores, gym chains across the country and big chain stores such as Argos, Tesco, Holland & Barrett and many more.
Maxinutrition products aren't hard to find. Indeed, one of their largest sales channels is now online; selling direct to consumers internationally via their tradeit ecommerce platform.
Comprehensive ecommerce consultation and design
Red Technology undertook a comprehensive consultation and design process for Maxinutrition, the first stage of which was a requirements gathering procedure, examining their business structure, customer purchasing habits and scoping out future requirements. This highlighted that there were several features key to the success of the project. At this early stage it is important to make sure you are happy with the proposed solution before fully committing resources. You have to take the time to ensure that you know exactly what to expect, how this will integrate into your current systems and operational structure, what resources will be required and what you can realistically expect to achieve from your online channels, now and in the future.
Maxinutrition decided that Red Technology's tradeit ecommerce platform was ideally suited to their requirements and asked them to implement the new site. This is a feature-rich ecommerce solution that can be easily customised to reflect the customer's brand identity, attract new customers and encourage repeat purchases. Importantly it also allowed their in-house team to fully manipulate and update the site content via a CMS interface as well as enabling the development of a responsive design which was also completely tied into tradeit. Multi-domain capability allows them to present different content and shared content across distinctly disparate websites from a centralised database.
Delivering our ecommerce solution
The tradeit ecommerce platform has enabled Maxinutrition to grow their ecommerce business substantially and is testament to the robust and flexible nature of the platform. Maxinutrition are now centrally managing 25+ ecommerce sites, with several international sites presented in multiple languages and selling in multiple currencies.