Utilise Red’s leading edge promotions engine, advertising system, on-site search, email marketing and recommendations to tailor and enrich the customer experience across multiple channels...Learn more
In this highly competitive ecommerce environment, merchants may only get one chance to impress a customer with on-time delivery of their products, great customer service, and accurate billing. tradeit’s Order Management System helps merchants to ensure the smoothest operations, increase sales...Learn more
Highly capable and well proven in the field, tradeit has been strategically developed by Red to be a holistically entwined CMS and ecommerce platform providing implementation flexibility and competitive advantage to its users...Learn more
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Retail Ecommerce Case Study
Tight integration with back office systems to automate purchase-to-delivery processes.
Digital product catalogue with ebook and mp3 download management.
Large community with built-in blog & reviews.
Highly scalable and manageable to meet future requirements.
Whilst Black Library's publications are also available via high street and online retail chains, direct sales via the division's website are a major part of its business. Historically, the website dates back to the early days of the business. "The website was completely unsuited to our business," explained Black Library's Direct Sales Manager. "Any orders that we received had to be re-keyed into our back office systems - a time consuming and expensive process that was open to errors."
Online community of cooks
When Games Workshop announced its intention to update its corporate website, Black Library realised that this would give them the opportunity to implement a completely new, flexible and powerful ecommerce solution that would deliver the levels of service that both divisions' customers wanted.
Their Direct Sales Manager approached a number of ecommerce solution specialists and asked for proposals. "We wanted a partner that would work with us to develop a solution that delivered the features and functionality that we needed, as well as helping us achieve economies of scale," he explained. "Red Technology hit all the right buttons; they understood our business and proposed a solution that would allow both divisions to implement fully functioning and independent ecommerce websites."
Tight back office integrations
Working closely together, teams from Red and Black Library designed, developed and implemented an ecommerce website based around tradeit - their proven and highly successful ecommerce platform. Core to the success of the projects was tight integration with Games Workshop's back office systems to streamline and automate the entire order process from purchase to delivery.
"The website has been extremely successful. Tight integration with our back office systems has taken the back breaking work out of fulfilling orders and allows our customer service teams to focus on the customers. The website has been very well received and make online ordering a smooth, intuitive and secure process."
See more at www.blacklibrary.com