- Ecommerce Accelerators
- Ecommerce CMS
- Marketing Platform
- Order Management System
- Platform Architecture
- Integration Hub
Deploy a fully functional Retail or B2B ecommerce solution quickly and easily. Our Ecommerce Accelerators come with all the tools you need to fastrack your ecommerce business.Learn more
Combining Web Content Management, Product Information Management and Community & Social tools, tradeit offers expert ecommerce content management, giving online retailers the tools that they need to manage all of their content in-house, including rich media, content assets...Learn more
Utilise Red’s leading edge promotions engine, advertising system, on-site search, email marketing and recommendations to tailor and enrich the customer experience across multiple channels...Learn more
In this highly competitive ecommerce environment, merchants may only get one chance to impress a customer with on-time delivery of their products, great customer service, and accurate billing. tradeit’s Order Management System helps merchants to ensure the smoothest operations, increase sales...Learn more
Highly capable and well proven in the field, tradeit has been strategically developed by Red to be a holistically entwined CMS and ecommerce platform providing implementation flexibility and competitive advantage to its users...Learn more
A fully integrated ecommerce solution allows a seamless flow of data between the ecommerce platform and your existing accounting, ERP & CRM solutions, your order management, stock & fulfilment systems, your payment service provider(s), additional online sales channels, other 3rd party services and more.Learn more
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Multi-site, B2B Ecommerce Case Study
Fully responsive site with 4 breakpoints, optimised for all devices, helping to gain competitive advantage.
Advanced promotions and offers capabilities to drive up conversions and average order value.
Sophisticated personalisation engine meaning users can be individually targeted with relevant content and offers.
Integration with Enterprise ERP system including two-way feed of customer, product, quote and order information.
Smooth transition of existing online loyalty schemes, Caboodle Rewards, to new website helping to increase user re-engagement.
Customised Ink & Toner finder.
Provides 'My Account' functionality for three distinct buyer types with full user management and self service capabilities including:
• View and pay invoices online.
• Unlimited gross & net pricelists.
• Master and sub accounts (with full control and order approval system).
• View saved and back orders.
• Multiple saved baskets/quick order pads including order file upload function.
Two separate and individually desigened sites managed from a single instance of the tradeit platform.
With the growth of mobile & tablet devices, and Google intent on punishing sites that are not mobile-friendly, it was agreed that the new websites must use a responsive web design (RWD) with four breakpoints each. The delivery of the RWD was handled by Red’s in-house design services team who created prototypes of the sites along with core HTML5 templates and style guides, which were integrated with the tradeit B2B ecommerce platform to produce the basis of the new websites. Once approved, the remaining templates were designed and rolled out.
Sophisticated B2B functionality
Having finished the design, attention turned to the new functionality required to stand out from their competitors, and the tools required to engage, convert and re-engage users on a more personal level. As the tradeit ecommerce platform is designed for both retail and B2B environments, Caboodle and Monkey Office were able to harness the power of both worlds. That meant they had the advanced personalisation, search, merchandising and marketing tools normally associated with leading retail ecommerce sites, alongside sophisticated B2B functionality such as complex pricing matrices, master and sub account management, online invoices, quick order pads, regular/re-ordering tools and complete 24/7 control over orders (including order history, back orders, order approvals and more). They were also able to share resources and content between the two sites without any duplication of effort.
See more at: www.caboodle.co.uk, www.monkeyoffice.co.uk
The other main element of the project was delivering the two-way integration between Moorside Office’s ERP system and the tradeit ecommerce platform. With over 20,000 products and thousands of customer, order and quote records from the previous three years needing to be shared between the two systems, seamless integration was paramount. With dedicated integration expertise, and years of proven experience, Red are adept at handling this level of complexity with all data now easily shared between the two systems at intervals of the merchant’s choosing.
The combination of design, functionality and integration delivered by Red means Caboodle and Monkey Office can offer their customers a class-leading ecommerce experience and drive aggressive sales targets within a highly congested market. It also helps improve their own processes and services, with the site even developing into a sales tool for their internal teams!