Delia Online – Content Management System Case Study

CMS powered website for the UK's leading Cookery writer

To mark her Ruby anniversary as the UK's leading cookery writer, Delia Smith approached Red to redesign and rebuild her Delia Online website in 2007. Choosing Red Technology and their conductIT content management system to take on the project has resulted in a crisp feature-rich new website.

Now celebrating a decade of Delia Online red were asked to consult, design and implement a refresh of the website. The planned re-launch was the focus of a marketing campaign marketing the 10th anniversary. The primary goals of the project were to deliver a modern, fresh and engaging new design for key templates, Implement a tagging system for adverts to control their placement and targeting, tweaking design and content to be fully optimised for search and finally to install a new dropdown style navigation to enhance the user experience and to positively impact on visitor depth of visit.

Delia Online presents over 1400 tried and tested recipes and cookery techniques. In addition the site is now able to utilise the latest web technologies.The latest version of Delia Online has been very well received and has seen a large increase in new users and page views.

Please see the Delia Online case study to read more.