Combining Web Content Management, Product Information Management and Community & Social tools, tradeit offers expert ecommerce content management, giving online retailers the tools that they need to manage all of their content in-house, including rich media, content assets...Learn more
Utilise Red’s leading edge promotions engine, advertising system, on-site search, email marketing and recommendations to tailor and enrich the customer experience across multiple channels...Learn more
In this highly competitive ecommerce environment, merchants may only get one chance to impress a customer with on-time delivery of their products, great customer service, and accurate billing. tradeit’s Order Management System helps merchants to ensure the smoothest operations, increase sales...Learn more
Highly capable and well proven in the field, tradeit has been strategically developed by Red to be a holistically entwined CMS and ecommerce platform providing implementation flexibility and competitive advantage to its users...Learn more
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International ecommerce case study
Showcase large and diverse product range including spares, accessories and instruction booklets for current and legacy models.
Online registrations and warranty support.
AS/400 ERP and emarsys email integration.
Integrated blog for tips, competitions, reviews and recipes.
Social media integration with Facebook and Twitter.
Feeds for affiliates.
International sites for the UK and Germany.
Morphy Richards selected leading ecommerce solutions provider Red Technology as their ecommerce partner because tradeit offered the flexibility they needed to drive their direct to consumer sales. Working collaboratively with Morphy Richards, Red's ecommerce consultants have shaped the requirements for a new B2C ecommerce solution, selling the brands' diverse catalogue of products, spares and accessories, whilst still offering consumers the ability to engage with the brand.
B2C ecommerce with faceted search & social widgets
Morphy Richards needed tradeit to manage three different types of products within the system. Not only products that were sold on the site, but also spares and accessories, which needed to be found by related product or spares name or part number and obsolete products, so that visitors to the website could search through the back catalogue of instruction booklets held by the brand. tradeit provided the flexibility to handle these various types effectively through the website via multiple templates. Faceted navigation dramatically improved the customer experience on-site, especially when navigating the spares catalogue. The new ecommerce solution also leverages Morphy Richards' social activity by integrating social widgets for Facebook and Twitter as well as feeds for the company's blog into various storefront templates.
Integrated ecommerce platform
The new ecommerce platform forms the solid foundation for online growth at Morphy Richards and has been fully integrated with a number of their supporting business systems including ERP integration with AS/400, email marketing via emarsys and manageable feeds for affiliates.
See more at www.morphyrichards.co.uk