Combining Web Content Management, Product Information Management and Community & Social tools, tradeit offers expert ecommerce content management, giving online retailers the tools that they need to manage all of their content in-house, including rich media, content assets...Learn more
Utilise Red’s leading edge promotions engine, advertising system, on-site search, email marketing and recommendations to tailor and enrich the customer experience across multiple channels...Learn more
In this highly competitive ecommerce environment, merchants may only get one chance to impress a customer with on-time delivery of their products, great customer service, and accurate billing. tradeit’s Order Management System helps merchants to ensure the smoothest operations, increase sales...Learn more
Highly capable and well proven in the field, tradeit has been strategically developed by Red to be a holistically entwined CMS and ecommerce platform providing implementation flexibility and competitive advantage to its users...Learn more
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Bowers & Wilkins
International, Content-Led Ecommerce Case Study
Ten internationalised sites; multi-lingual & multi-currency.
Leading edge CMS delivering in-page editing directly through the storefront and populated with rich media content.
Enhanced extranet for global network of dealers and retailers.
Two-way integration with SAP and Mailchimp email marketing.
Subscription service and music downloads for their Society of Sound.
Multi-facetted, site-wide search aggregating results from products, news, blogs and the Society of Sound.
Leading UK ecommerce & content management solutions provider, Red Technology, was chosen to deliver a 'best in class' multi-site CMS and ecommerce solution. Red has completed the rollout of 10 international sites serving markets across Europe, the US and Asia including countries using Cyrillic and symbol-based text. In addition to this Red have also launched a refreshed version of B&W's extranet, providing their distributors with downloadable media & technical information on all their products.
Red Technology's tradeit CMS and ecommerce platform enables Bowers & Wilkins to deliver a rich, cross-border user experience that truly has the wow factor. "Bowers & Wilkins have a considerable amount of brand content and we required a CMS that was able to showcase and deliver this content in the best possible way whilst still providing all of the benefits of a strong ecommerce solution", explained Bowers & Wilkins' Web Manager."Red were therefore chosen as they could meet the demands of both and provide a very strong CMS that is flexible enough to evolve over time as the brand requires."
Fully internationalised CMS & ecommerce platform
The new global online offering is a key part of Bowers & Wilkins' digital strategy going forward, with the impressive network of sites building a significant competitive advantage for the business. Red's tradeit CMS and ecommerce platform has provided Bowers & Wilkins with a highly powerful, flexible and scalable solution that allows the company to connect directly with their customers. The websites offer an immersive online experience through highly detailed product information, rich media content, blogs, social sharing and the Society of Sound music community.
Seamless data and systems integration
The solution delivered by Red Technology includes a number of seamless integrations of data and systems, including two-way integrations with SAP and Mailchimp email marketing. The fully integrated solution provides a smooth and efficient workflow which complements Bowers & Wilkins' existing business processes.
See more at www.bowers-wilkins.co.uk