Bowers & Wilkins - international ecommerce case study

A new beginning for luxury speaker brand Bowers & Wilkins using tradeit

Since the 1960's Bowers & Wilkins have been the definitive name in high-end performance loudspeakers, Hi-Fi and Home Cinema. Bowers & Wilkins are a truly innovative company who have always placed research and development at the very heart of their business.

  • Bowers & Wilkins
  • Bowers & Wilkins
  • Bowers & Wilkins

Leading UK ecommerce & content management solutions provider, Red Technology was chosen by Bowers & Wilkins to deliver a 'best in class' multi-site CMS and ecommerce solution. Red has completed the rollout of 10 international sites serving markets across Europe, the US and Asia including countires using Cyrillic and symbol-based text. In addition to this Red have also launched a refreshed version of B&W's extranet, providing their distributors with downloadable media & technical information on all their products and services.

Red Technology's tradeit CMS and ecommerce platform enables Bowers & Wilkins to deliver a rich, cross-border user experience that truly has the wow factor. "Bowers & Wilkins have a considerable amount of brand content and we required a CMS that was able to showcase and deliver this content in the best possible way whilst still providing all of the benefits of a strong ecommerce CMS solution", explained Bowers & Wilkins' Web Manager. "Red were therefore chosen as they could meet the demands of both and provide a very strong CMS that is flexible enough to evolve over time as the brand requires."

Fully internationalised CMS & ecommerce platform

The new global online offering is a key part of Bowers & Wilkins' strategy going forward, with the impressive new network of sites building a significant competitive advantage for the business. Red's tradeit CMS and ecommerce platform has provided Bowers & Wilkins with a highly powerful, flexible and scalable solution that allows the company to connect directly with their customers. The websites offer an immersive online experience through highly detailed product information, rich media content, blogs, social sharing and the Society of Sound music community.

Seamless data and systems integration

The solution delivered by Red Technology includes a number of seamless integrations of data and systems, including two-way integrations with SAP and Lyris email marketing. The fully integrated solution provides a smooth and efficient workflow which complements Bowers & Wilkins' existing business processes.

Project Highlights

  • 10 internationalised sites; multi-lingual & multi-currency.
  • Leading edge CMS delivering in-page editing for rich media content.
  • Enhanced extranet for global network of dealers.
  • Two-way integration with SAP and Lyris email marketing.
  • Subscription service and music downloads for Society of Sound.

"Red’s excellent project management and willingness to rise to the challenges posed by the site’s rich design and user experience has meant that we have had a smooth implementation, and the end solution is stunning. We have achieved an exceptional result across the board and the site functions fantastically."

Brand Director,
Bowers & Wilkins