Combining Web Content Management, Product Information Management and Community & Social tools, tradeit offers expert ecommerce content management, giving online retailers the tools that they need to manage all of their content in-house, including rich media, content assets...Learn more
Utilise Red’s leading edge promotions engine, advertising system, on-site search, email marketing and recommendations to tailor and enrich the customer experience across multiple channels...Learn more
In this highly competitive ecommerce environment, merchants may only get one chance to impress a customer with on-time delivery of their products, great customer service, and accurate billing. tradeit’s Order Management System helps merchants to ensure the smoothest operations, increase sales...Learn more
Highly capable and well proven in the field, tradeit has been strategically developed by Red to be a holistically entwined CMS and ecommerce platform providing implementation flexibility and competitive advantage to its users...Learn more
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Web Content Management Features
Internal and external web teams and administrators can edit sites in a faster, easier and more natural way thanks to the in-site editing feature. The in-site editing functionality means that your site's content can be administered directly through the storefront. Create new pages, edit content including images, flash and video easier than ever before.
Create, edit, remove and restore content pages
In-site editing enables administrators to edit sites in a faster, easier and more natural way directly through the storefront.
Content in multiple languages
Translation management for sites using multiple languages including Cyrillic and symbol-based text.
Full lifecycle management of content, from creation through to final deletion and even restoration.
Store locator integrating store lookups, maps, directions and store information.
All pages within the tradeit ecommerce platform are built around templates – these control the structure and layout of your web page, ensuring conformity to corporate image and usability guidelines and making sure content is correctly placed and formatted.
Roles based permissions
Roles based security and workflows gives admins control over who has the right to make changes, who has the right to approve changes and who has the right to publish content live.
Manage 301 redirects, metadata, tags, descriptions, canonical tagging and auto-generated / updated HTML & Google sitemap.
The in-site editing works by using templates, content zones, elements and components. Within the site templates there are a number of editable zones defined for each page of your site. The editable zones are made visible to the administrator once they have logged in through the store front. Once logged in an admin menu bar will be displayed at the top of the site allowing quick and easy access to the editing options. Our roles/rules based permissions system gives total control and security allowing content changes to be made and stored for reviewing and publishing live later.
The system uses numerous templates that are custom built to meet client requirements. These templates can be used anywhere throughout the site.
Each in-site editing enabled content page template consists of a number of zones. Each zone is an area which can be administered using in-site editing. A webpage can be divided into a number of separate zones which in turn can then be individually edited.
A zone consists of one or more elements. Each element represents an area within a zone which can be edited. Zones can be divided into a number of separate elements which can then be individually edited.
These are pre-defined, self-contained and reusable functional components that can be inserted into page zones to control the layout and type of content within that zone. Depending on the component it can contain either text, with or without an image, videos, flash components, image carousels, menus, a table and links to downloadable content or pages.
- Displaying multiple images
- Embedded videos
- Animated menu systems
- Flash components
SEO & links management
The WCM is incredibly search engine friendly and gives you full control over all of the on-page elements including meta data, page title tags and URLs. In addition to the on-page controls merchants can also maintain links, using broken link reporting to help avoid having broken user journeys. The WCM also provides management interfaces for handling 301 redirects, helping ensure that you maintain your positions within search engines for a smooth transition when moving your site and when making changes. Redirects can be imported and exported in bulk for easy updating en masse.
Roles-based user control
Workflow and authorisation procedures are built-in, allowing publishers and administrators to perform tasks quickly, accurately and with consistent results. The roles-based permissions system enables administrators to tailor privileges and access rights for all users. You control who has the right to make changes, who has the right to approve changes and who has the right to publish content live to the website.