Combining Web Content Management, Product Information Management and Community & Social tools, tradeit offers expert ecommerce content management, giving online retailers the tools that they need to manage all of their content in-house, including rich media, content assets...Learn more
Utilise Red’s leading edge promotions engine, advertising system, on-site search, email marketing and recommendations to tailor and enrich the customer experience across multiple channels...Learn more
In this highly competitive ecommerce environment, merchants may only get one chance to impress a customer with on-time delivery of their products, great customer service, and accurate billing. tradeit’s Order Management System helps merchants to ensure the smoothest operations, increase sales...Learn more
Highly capable and well proven in the field, tradeit has been strategically developed by Red to be a holistically entwined CMS and ecommerce platform providing implementation flexibility and competitive advantage to its users...Learn more
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Community & Social Toolkit Features
tradeit's community and social toolkit has a number of pre-built tools that can be configured and customised to enable businesses to better communicate and interact with their customers. It also features a customisable, built-in community which can act like a merchant's very own social network.
Integrated blogs & forums
Boost your search engine optimisation and increase your site’s stickiness by interacting with your visitors through a blog or forum. As always, content is king with regards to Search Engine Optimisation and integrated forums and blogs give the perfect platform to easily add fresh and topical content relevant to your customers.
The community and social toolkit within the tradeit ecommerce CMS includes functionality that allows merchants to host and manage blogs and forums as part of their ecommerce site.
Reviews & ratings
Peer reviews offer tremendous value to prospective consumers and tradeit provides opportunities for users to rate and review products on your site. Administrators will have the option to review any content that has been submitted prior to publishing to approve, edit or delete the submission. Ratings can also be leveraged to drive faceted navigation and sort options. Merchants can also report against ratings to give them an idea of which products may need improving/replacing and potentially help in future product research and development.
tradeit can also be integrated with third party services such as Feefo or Trustpilot if your preference is to use an independent review service.
Questions & answers
Encourage interaction not only between your website and your users, but between users themselves. Using dynamic Q&A functionality you can invite users to post questions they have about a particular product or piece of content and allow other users to respond and post answers to them. All questions and answers submitted can be subject to a review process allowing a content editor to approve, edit or delete the submission prior to anything going live on the site. Users submitting content via the Q&A can also be required to have an account on the website before they are able to submit their question or answer.
Utilise tell-a-friend functionality to encourage sharing and word of mouth marketing for all of your products which can be easily integrated into webpage templates. The tell-a-friend feature allows registered and non-registered customers to share product content via email. Customers can add multiple email addresses to share content with, and merchants can control the content and design of the email through the administration system. Merchants can also compose offers and discounts to be applied to the referrer and referees, rewarding their sharing efforts using the platform's promotion engine.
Enhance your SERP and social media output
tradeit features control over schema.org, twitter cards and rich snippets meaning you can enhance your output for search engines and influence what is displayed via the various social media channels, such as Facebook, Twitter and Google+, when somebody shares a link from your site. The pre-installed AddThis social bookmarking widget helps expand the capability for social sharing further still, with links to all of the common social media sites from your product, content or blog pages.
On-site Social Commerce
Enable rich, user-generated content with tradeit's built-in, onsite social commerce featuring image uploads, likes, comment and follow/unfollow options as well as community-wide and user activity feeds.