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tradeit™
Ecommerce Platform
Powering Ambitious Businesses with Flexibility and Innovation.
The tradeit™ ecommerce platform - designed to scale, integrate, and adapt as your business evolves.
Adaptable by Design
Red’s cloud-based ecommerce platform, tradeit™, has continually evolved to meet the shifting needs of ambitious SMEs. Whether you're selling direct-to-consumer, enabling B2B transactions, or streamlining procurement, tradeit is built to flex around your business.
Built to be Customised, Not Confined
Most platforms solve for convenience. tradeit solves for impact.
tradeit's architecture empowers deep flexibility across every layer of the experience—from frontend workflows to backend integrations. Unlike SaaS platforms that lock you into rigid templates, tradeit adapts to your vision.
- Bespoke interfaces and customer journeys
- Tailored integrations with business-critical systems
- Unique workflows and experimental features
You’re free to build what sets you apart—without compromise.
Delivered as PaaS for Maximum Innovation
tradeit isn’t bound by the limitations of traditional SaaS ecommerce platforms. It's delivered as a PaaS (Platform-as-a-Service) cloud solution—giving you the freedom to customise, extend, and innovate on your terms.
- Managed hosting, security and compliance
- Full control of functionality and data flow
- Continuous adaptability in a fast-moving market
With tradeit’s PaaS model, you're not adapting to the platform—it’s adapting to you!
Connect Everything
Red integrates deeply with your existing systems, reducing friction and streamlining operations.
- ERP, CRM & logistics integrations
- Secure payment gateway connectivity
- Real-time inventory and order flow
Intelligent Search & Discovery
Help customers find what they need faster with our semantic and behavioural search tools.
- Contextual relevance
- Predictive search patterns
- Higher engagement, better conversion
Launch fast with Digital Storefronts
tradeit offers three professionally designed, feature-rich starter websites that dramatically reduce time-to-market. These aren’t generic templates—they’re smart accelerators engineered to evolve with your business.
Mobile App Accelerator: Smarter Experiences, Faster
Need a custom app? tradeit’s mobile accelerator delivers a native-quality experience, tightly integrated with your storefront via headless APIs.
- Rapid build and deployment
- Seamless data sync with tradeIt
- Designed for conversion, speed and usability
Your mobile channel becomes a competitive weapon—not just an afterthought.
Feature-Rich by Default
Innovation isn’t optional—it’s baked into the core.
Whether you're building a simple product catalogue or a global digital ecosystem, tradeit comes equipped with advanced tools to make it happen.
Expert Support, End-to-End
Agile and responsive ecommerce support services.
From roadmap planning to deployment refinement, our team of developers and consultants bring deep expertise and fast support to every stage of your project.
“Red could "DO" everything we asked for. Rather than saying it is possible, they had actually done the things we were after on other customer sites so we felt much more comfortable.”
Managing Director, Alan Howard
READ CASE STUDY ›
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Ecommerce Platform Resources
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Ecommerce Platform News & Insights
insights
Dropshipping for growth: A smart strategy for both manufacturers & retailers
We explore how tradeit's new dropshipping functionality is helping Tropicana Wholesale win more business and support their customers...
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tradeit ecommerce platform update 8.0.0
Details and overview of the new and updated features on the latest update of the tradeit ecommerce platform, 8.0.0...
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The Importance of Multi-Factor Authentication (MFA) for Ecommerce Websites
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Pets Corner replatform to the tradeit ecommerce platform
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We look at why multiple gifting companies are basing their ecommerce strategy with tradeit and Red Technology...
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The next evolution of B2B ecommerce shaping the IT industry
We talk to Technology Reseller about how tradeit is already delivering next-generation ecommerce to businesses in the IT sector...
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tradeit ecommerce platform update 7.0.1b
Details and overview of the new and updated features on the latest update of the tradeit ecommerce platform, 7.0.1b...
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Our ultimate guide to ecommerce replatforming
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tradeit among the Top 5 Retail Marketing Solutions providers in UK 2022
Retail Tech Insights recognises the tradeit ecommerce platform as a key tool for retailers in 2022 and beyond...
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tradeit ecommerce platform version 7.0.1
Details and overview of the new and updated features on the latest update of the tradeit ecommerce platform, 7.01...
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What’s The Best Ecommerce Platform for Your Business
We answer some of the most common questions surrounding how to approach ecommerce and choosing the right ecommerce platform...
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Top 10 Merchandising Solutions providers in Europe 2021
Retail Tech Insights shortlist the powerful merchandising tools from the tradeit ecommerce platform as class-leading...
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Most Innovative Ecommerce Solutions Platform
Acquisition International laud tradeit as a next-generation, innovative ecommerce platform at their Global Excellence Awards...
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Red Technology named one of the top 10 E-commerce Solution Providers of 2021
Special edition of Industry Tech Outlook magazine reveals their shortlist for the top 10 ecommerce solution providers 2021...
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UX Lab - The importance of self-service in B2B ecommerce
We examine how delivering online customer self-service functionality can delight customers, free up resources and save money...
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Proprietary vs Open-Source Ecommerce Software: Which is right for your business?
We examine the pros and cons of both proprietary and open source ecommerce platforms and which is right for your business...
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Office Outlet launch their ecommerce presence on tradeit
Having acquired the Staples UK retail business, Office Outlet choose tradeit to power their online presence.
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Ecommerce Trends 2018
We speak to our team of experts and see what they highlight as going to be hot in the world of ecommerce this year...
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tradeit ecommerce platform version 7.0.0
Details on the latest release, version 7.0.0., of the tradeit ecommerce platform...
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tradeit ecommerce platform version 6.0.4
Details on the latest release, version 6.0.4, of the tradeit ecommerce platform...