ecommerce platform

ecommerce platform

tradeIT eCommerce Platform Overview

tradeIT is a feature rich eCommerce platform that can be easily customised to leverage your brand online, attract new customers, and keep them coming back for more.

Benefits of tradeIT eCommerce platform

• An international ecommerce platform handling multiple languages, currencies, taxes and shipping requirements
• Complete web based management of your online operation, including products, orders & customers
• Customisable shopping basket and checkout that provides an intuitive order process for your customers,
• Advanced product navigation, search and comparison making it easy for your customers to find what they desire
• Drive online sales with a rich shopper experience complemented by advanced discounting, upsell, and promotional features
• Seamlessly integrated online marketing tools ensuring that maximum traffic is generated through search engines, affiliates and email marketing
• Business to Business made easy - trade price lists, customer tariffs and quantity breaks
• Centrally operate multiple ecommerce websites with sophisticated control over administration, products, offers, basket and templates
• Class leading web content management allowing multiple public and / or secure sites to be easily maintained by non technical staff
• Developed with the latest Microsoft .NET technology ensuring scalability and longevity of service

For more information about tradeIT ecommerce platform and how it can benefit your business please contact us for an informal discussion.

Innovative ecommerce platform

tradeIT is more than an ecommerce platform, as it seamlessly combines full multi-site web content management capability with integrated online marketing tools.

• Stay ahead of the competition
• Implement the latest ecommerce features
• Utilise industry best practices

Rapid Implementation 

tradeIT ecommerce platform is a Microsoft certified product that combines rapid implementation capability with industry leading flexibility, ensuring a high return on investment. 80% of the functionality comes 'out of the box', leaving only 20% to be customised.

• Quickly deploy new initiatives
• Measure deployment time in weeks not months
• Have full control to customise your solution as required
• Integrate with existing systems using web services architecture

A flexible customisable ecommerce solution designed for the online seller that wants it all.  

eCommerce platform architecture

tradeIT is a market proven, robust and feature rich ecommerce platform that helps you quickly generate sales and increase turnover. Its strong core application, combined with easy customisation and upgradeability, negate the need to develop your online store from scratch – meaning rapid and cost effective ecommerce implementation.

As markets, the internet, and your customers develop and change over time, so the tradeIT ecommerce platfrom will evolve and upgrade. Utilising the latest relational database, SQL and .NET technologies, new functionality can be integrated into the core application as required, eliminating the need to invest in new ecommerce technologies and helping to future proof your initial investment.

Built on Microsoft ASP.NET and Microsoft SQL Server technologies, the tradeIT ecommerce platform is both flexible and scalable, meaning that it can grow, expand and evolve with your business; minimising long term operational costs and maximising the life of the product. 

• Designed for high volume traffic and order levels, the system can be deployed across multiple servers; ensuring that your site can handle large customer volumes.
• The ecommerce storefront and administration systems can be deployed on a separate server – further reducing server load and helping to ensure very quick page download times.
• The system is scalable enough to cope with an infinite number of product categories, sub categories, products, templates and site pages.

Ecommerce storefront customisation and development

Website templates and components are developed using vb.net web scripting language. A web developer with knowledge of VB.net and SQL can customise the system to meet your website requirements.

• Based on the core tradeIT ecommerce platform, businesses can cost effectively customise their website to incorporate layouts and functionality designed to meet the needs of their target markets.
• tradeIT's website template and object architecture is a powerful tool that enables web developers to custom build features and functions whilst taking advantage of the security model inherent within the system.
• Developers can create blocks of code, known as objects, and make these available within templates to control everything from feedback forms to customised menus, download libraries and custom login and registration functions. 
• Content objects, pages and content copy can be moved within templates by non-technical users via an easy to use application. Access and user rights can be easily managed and maintained by system administrators.

Ecommerce systems integration

TradeIT ecommerce platform incorporates a rich data transfer module that allows quick and cost effective integration with backoffice systems, such as fulfillment & ERP, improving accuracy and productivity. Systems integration can be established with scheduled batch uploads or downloads or using tradeIT's comprehensive web services API. 

TradeIT has been integrated with many complementary vendors including payment service providers, fulfillment systems, accounting software, affiliate networks,  price comparison engines, analytics, advanced searchandising, and many more.

Ecommerce administration system

The ability to manage site content in-house allows rapid response to changing market conditions; helping to maximise online sales. A strong set of in-built online ecommerce, promotional, emarketing and reporting tools help to build your online brand, generate customers and boost online sales. The tradeIT ecommerce platform is designed to help you maintain, promote and grow your online business profitably.

"Putting the merchant back in control of their ecommerce website"

Administrative functionality is at the heart of the tradeIT ecommerce platform. Powerful tools allow non-technical administrators to manage and maintain your web site; this can all be done in-house, cutting out the time lag and expense associated with outsourcing website updates. In-house personnel, such as merchandisers, can now individually control their own content. Updating products, descriptions and prices, developing new page layouts, product categories and content can all be managed quickly and efficiently by your own in-house experts with tradeIT's content management system (CMS).

For more information please contact us.