Omni-channel Retail

Progressing from multi-channel ecommerce to omni-channel retail

Red Technology works with all different types of retail businesses. From pure-plays with a single website to large, international omni-channel retailers with multiple stores, catalogues, brands and websites throughout the world. Historically, retailers would operate stores, websites or catalogues as almost entirely separate businesses in a multi-channel approach, but from an ecommerce point of view the term multichannel is often used to refer to multiple ecommerce channels (multi-site) such as desktop, mobile, responsive, international, B2B, and marketplaces & affiliates.

For many retailers, particularly those with a large high-street presence, there is now a conscious move towards omni-channel retail which aims to merge all of their sales channels, both online and offline. This provides customers with the same user experience, products and service regardless of the sales channel or touchpoint through which they wish to engage with them, rather than the distinctly disparate channels of a multichannel retail approach. It also provides retailers with a single view of their customers' activities meaning they get a complete overview of all interactions with their brand.  

Ecommerce platform for omni-channel retail, pure-play and mail order retailers

The tradeit ecommerce platform is designed for all types of retailers and retail businesses including:

  • Omni-channel Retail
  • Online Retail/Pure-play
  • Mail Order & Catalogue Retail

Omni-channel Retail

If your retail model includes bricks and mortar, tradeit can help to merge these stores with your online presence giving customers a consistent and single view of your brand, as well as improving the service and fulfilment options available to them both online and in-store. Features include:

Online Retail

tradeit helps capitalise on the diverse nature of the many online sales channels by giving merchants complete control of multiple ecommerce sites including B2B, multi-site and international, all managed from a single instance of the platform. The functionality and scalability of the platform enables merchants to grow their online channels as well as helping to integrate with offline channels if the retailer expands and their strategy changes.

  • Push content, product and prices to affiliates, distributors, franchisees and satellite websites
  • Manage products across multiple websites with different branding and pricing strategies
  • Offer international sites with local languages (including Cyrillic and symbol-based text), currency and taxation rules, even offer local warehousing and fulfilment options
  • Use responsive design to present content and user experience automatically based on a customer's browsing device
  • Create B2B sites with personalised products, pricing and content as well as sophisticated 'My Account' functionality

Mail Order Retail

Take advantage of all of the online features of tradeit whilst still providing exceptional functionality and service for processing your traditional mail and telephone orders. By using tradeit's integration hub to unify online and offline order systems, retailers can reduce costs and streamline customer service.

The tradeit call centre functionality enables merchants to handle customer orders and enquiries from mail and telephone order channels within the tradeit ecommerce platform. It gives your call centre staff complete visibility of all customer activity enabling them to replicate everything your customer can see and do.

tradeit ecommerce platform for retailers

Designed for retailers, the tradeit ecommerce platform is the perfect vehicle for maximising your online and offline sales, due to its flexibility and adaptability, meaning that it can be precisely tailored to seamlessly fit in with your omni-channel retail strategy.

  • CMS combining web page editing and product information management
  • Search engine friendly for improved search engine ranking
  • Class leading promotions and advertising system
  • In-built workflow, triggered and bulk email campaign functionality
  • Easily manage multiple websites and multiple brands from a single system
  • Integration with physical stores to provide functionality such as Click and Collect
  • Built-in call centre and MOTO for processing offline orders
  • Scalable across multiple servers to handle high sales volume and growth

Adaptable, dependable and scalable ecommerce platform

Red Technology has developed its tradeit ecommerce platform over many years, so you can be sure that our applications are robust and dependable. We realise that no two retailers' ecommerce requirements are the same and its many components can be rapidly adapted and customised to suit your specific needs. This means that your ecommerce solution is:

  • Built on strong foundations for reliability
  • Constantly updated to keep your business at the forefront of ecommerce
  • Can be quickly, and cost effectively, adapted to your needs
  • Evolves with you as your markets develop, helping to future proof your investment
  • Helps to eliminate the risks and timescales associated with building websites from scratch

Customer Spotlights

Hotel Chocolat

Hotel Chocolat

Leading UK chocolatier and cocoa grower, Hotel Chocolat, drive their omni-channel retail growth plans using tradeit.
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UK High-street jeweller, F.Hinds, use tradeit as the backbone of its omni-channel retail strategy.
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Crabtree & Evelyn

Crabtree & Evelyn

A fresh start for Crabtree & Evelyn using tradeit to power international sites for the UK, Germany, France and Hong Kong, and a mobile site for the UK.
Learn more