Ecommerce Promotions Engine
Market leading ecommerce promotions engine
tradeit’s flexible rules based ecommerce promotions engine provides merchants with an advanced out of the box tool set to help them engage and reengage more customers, increasing conversion rates and ultimately driving more revenue.
The extensive rules based promotions engine empowers ecommerce teams to drive promotional, personalisation & behavioural merchandising strategies forward.
Powerful & flexible promotions engine
- Highly configurable rules based offers engine capable of handling even the most complex promotions
- Trigger session specific offers for customers arriving on site from a specific URL. This could be a PPC, affiliate, social media or another online channel
- Create product bundles by taking a selection of products and when they are added to the basket together the discount is applied
- Discounts can be applied to all customers or be restricted to specific customers, groups of customers or customers with a particular coupon code
- Use discount bands to apply different discounts depending on the value of the customer’s basket
- Generate coupon codes on the fly and link them to specific discounts and offers
Datasheets
Case Studies
Available discounts & offers
|
Storefront examples |
Advanced ecommerce promotion management
The advanced promotions rules based management gives administrators a high level of control over offer conditions including start / end dates and times, minimum spends and include / exclude certain products and or customers.
Automating promotions
Plan out your promotional strategy ahead of time by creating and scheduling promotions to auto trigger by selecting specific start and end dates. Merchants can even schedule offers to run during hour by hour time frames, giving you the ability to run true limited time offers at times chosen by you.
Regulating promotion usage
Limit an offers usage to manage your promotions budget by controlling how many times an offer can be used site wide or per customer. You can also choose whether an offer only applies to a customer if it is their first order allowing for introductory promotions.
Include / exclude specific products, categories, brands and customers
Set the Include and exclude conditions for each offer whether the offer is for specific customer groups, certain products, product category, brand(s) and all products.
Auto triggered promotions
Offers can be auto triggered based on specific user actions such as completing a product review, recommending a friend or by visiting a specific URL.
Other Triggers Include:
- Basket content – trigger offers based on the products or combination of products a customer selects
- Basket value – offer discounts or free products based on customer spend to encourage basket conversion rates
- Product quantity – price can be based on quantity purchased
- Previous purchase history – maximise customer return rates by promoting offers on products and accessories that complement previous purchases
Personalised promotions
Target specific customers or customer groups and session specific promotions based on the users originating URL, session specific promotions are designed to help merchants maximise their promotions effectiveness by tailoring their offers to customers arriving on site via affiliates or Pay Per Click (PPC) campaigns.
Multiple communication channels
Take advantage of the key communication touch points throughout the customer journey with email communications. tradeit’s promotions engine works in harmony with the platforms e-marketing engine to help ensure you communicate the right offers to the right customers at the right time.
Promotion analytics & reporting
Understand the effectiveness of promotions and offers and identify those which are top performers using tradeit’s dedicated promotion reporting capabilities. Report on e-commerce promotions and offers breaking down the total revenue generated from orders against each promotion or offer. The transactional data required for the reports is stored and processed overnight for speedy querying without affecting site performance.
