Combining Web Content Management, Product Information Management and Community & Social tools, tradeit offers expert ecommerce content management, giving online retailers the tools that they need to manage all of their content in-house, including rich media, content assets...Learn more
Utilise Red’s leading edge promotions engine, advertising system, on-site search, email marketing and recommendations to tailor and enrich the customer experience across multiple channels...Learn more
In this highly competitive ecommerce environment, merchants may only get one chance to impress a customer with on-time delivery of their products, great customer service, and accurate billing. tradeit’s Order Management System helps merchants to ensure the smoothest operations, increase sales...Learn more
Highly capable and well proven in the field, tradeit has been strategically developed by Red to be a holistically entwined CMS and ecommerce platform providing implementation flexibility and competitive advantage to its users...Learn more
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Powerful & flexible promotions engine
The extensive rules-based promotions engine empowers ecommerce teams to drive promotional, personalisation & behavioural merchandising strategies forward.
Highly configurable rules based offers engine capable of handling even the most complex promotions.
Use discount bands to apply different discounts depending on the value of the customer’s basket.
Trigger session specific offers for customers arriving on site from a specific URL. This could be a PPC, affiliate, social media or another online channel.
Discounts can be applied to all customers or be restricted to specific customers, groups of customers or customers with a particular coupon code.
Create product bundles by taking a selection of products and when they are added to the basket together the discount is applied.
Generate single- or multi-use coupon codes for individual customers, or site wide.
Generate unique coupon codes on the fly and link them to specific discounts and offers, as well as being able to insert them into an email template or export them for use with a third party email tool or for use in printed marketing.
Understand the effectiveness of promotions and offers and identify those which perform well using tradeit’s dedicated promotion reporting capabilities. Report on ecommerce promotions and offers breaking down the total revenue generated from orders against each promotion or offer.
Available discounts & offers
- % off an order
- % off a product(s)
- £, $ or euro off an order
- £, $ or euro off a product(s)
- Fixed price product
- Free products
- Free shipping
- Get cheapest free
- Bundles (e.g. buy 2 get 1 free, 3 for £10)
- Buy X get Y free
- Get cheapest half price
- Free gift / sample
- Tiered spend and save discounts
- Buy 3 from these selected products and get 10% off
- Buy 1 get a free gift or sample
- 5% off your order when you spend £50 or more
- £15 off E7247 speaker
- 10% off E7247 speaker
- Use coupon code DISC10 for 10% off selected products
- Spend £50 and get 10% off, spend £100 and get 20% off
- Buy 1 get 1 free
- Free gift wrapping
- Buy E7247 speaker and get 10% off a pair of headphones
- Buy any 2 pairs of headphones and get the cheapest free
- Buy any 3 skirts and get the cheapest half price
- Free shipping when you spend £100
- Buy 3 of these selected products for £20
Advanced ecommerce promotion management
The advanced, rules-based promotions management gives administrators a high level of control over offer conditions including start / end dates and times, minimum spends and include / exclude certain products and or customers.
Automating time/date of promotions
Plan out your promotional strategy ahead of time by creating and scheduling promotions to auto trigger by selecting specific start and end dates. Merchants can even schedule offers to run during hour by hour time frames, giving you the ability to run true limited time offers such as flash sales.
Regulating promotion usage
Limit an offer's usage to manage your promotions budget by controlling how many times it can be used site wide or per customer. You can also choose whether an offer only applies to a customer if it is their first order allowing for introductory promotions.
Target specific customers or customer groups and session specific promotions based on the users originating URL, session specific promotions are designed to help merchants maximise their promotions' effectiveness by tailoring their offers to customers arriving on the site via affiliates or Pay Per Click (PPC) campaigns.
Multiple communication channels
Take advantage of the key communication touchpoints throughout the customer journey with email communications. tradeit ’s promotions engine works in harmony with the platform's advertising system and email marketing tools to help ensure you communicate the right offers, to the right customers, at the right time.
Auto triggered promotions
Offers can be auto triggered based on specific user actions such as completing a product review, recommending a friend or by visiting a specific URL.
Include / exclude specific products, categories, brands and customers
Define whether the offer is for specific customer groups, certain products, product category, brand(s) and all products and include or exclude them accordingly.