tradeit ecommerce platform latest developments
Watch this space for all of the latest development news on our ecommerce platform, tradeit. Exciting features of each new release will be detailed here but if you would like to know more or would like a demo of our platform then please get in touch.
tradeit ecommerce platform version 4.9Checkout - Split deliveries
Prior to version 4.9 each basket had one delivery address, one delivery option and one set of delivery instructions. Now a customer can:
- Split single orders to multiple addresses worldwide.
- Split a single order by item or group within the basket, or send the whole thing as a single delivery.
- Schedule delivery arrival dates on an item, group or basket level. (Takes into account weekends, bank holidays, stock availability).
- Automatically arrange items into one delivery group that represents basket items that are in stock and automatically arrange items into delivery groups that represent basket items that are available to pre-order that have the same release date.
- Send items anonymously - great for surprise gifts of Valentine's day.
Checkout - Click and collect
As of version 4.9 you can either enter a delivery address or select a collection from store. If a customer selects a collection from store, the items will be delivered from the warehouse assigned to the current channel. A customer will also be able to collect certain items from store but deliver others to a destination of their choice, all from a single order, using the split deliveries option outlined above.
Checkout - Gifting
Prior to version 4.9 a customer could select a gift wrap option and enter a gift card message for their entire basket or select a gift wrap option and enter a gift card message for individual basket items. It is now possible for a customer to:
- Select a gift wrap option and/or a gift card option, and enter a gift card message per delivery item, group or basket.
- Include a 'Do not open until...' message with a specified date on an item, group or basket level.
- Manage and maintain a personal address book with reminder service for imortant dates (Birthdays, anniversaries etc..). Set reminders days/weeks in advance.
- Create wish/gift lists of desired products.
Checkout - Delivery option costs
Prior to version 4.9 the cost of the delivery option is stored against the basket. When exporting orders to 'back-end' systems it was necessary to create a 'fake' order line to represent the cost of the delivery option.
As of version 4.9. the cost of each delivery option is represented as an actual basket item and assigned to the relevant delivery group. This makes it straight forward to export orders to 'back-end' systems and in the long term will make it easier to refund delivery costs.
Checkout - Miscellaneous
Other enhancements include:
- Add URLs for every step of the checkout, making it easy to track in analytics.
- Check stock levels at individual stores.
4.9 benefits from extremely powerful marketing functionality by using the built-in email engine to configure triggered emails, which can be automatically sent to customers and prospects based upon events that the merchant defines. These events could include:
- Customer registration.
- Customer places their first order.
- Customer orders.
- Customer creates basket.
- Customer logs in.
You can then add event conditions which will determine whether an email is sent. These conditions could include:
- Send X days after the event.
- Send if customer has since placed an order.
- Send if customer has logged in since event.
You can then define who will receive the email, for example:
- All customers.
- Customers in a specific group.
- New customers.
You can also define which products/product groups the event is valid for. For instance:
- All products.
- Specific products.
- Specific product groups.
If you have multiple brands or multiple international sites you can define which domains will be covered and also choose which email templates to use when sending, when to send the emails (down to a specific time of day) and how to personalise them (First Name/Last Name or Salutation/Last Name).
Set up the campaigns and emails are automatically sent each time an event is triggered without any more work, which makes them perfect for welcome emails, ordering reminders or abandoned basket campaigns.
4.9 includes order rules functionality to aid with fraud prevention.
Merchants can now define rules to help improve fraud prevention and check for suspicious orders. These may include:
- Customer places their first order.
- Number of orders placed by customer during a certain period of time exceeds X.
- Customer billing and shipping address is different.
- Customer delivery postcode is X.
- Customer billing postcode is X.
- Order value exceeds £X.
- Quantity of a single SKU exceeds X.
Once the rule conditions have been defined by the merchant, any suspicious orders will be flagged and highlighted in tradeit's administration system ready for review before being processed.
tradeit ecommerce platform version 4.8Multi-channel e-commerce accelerator
Alongside the planned improvements to the tradeit ecommerce platform Red has now developed a multi-channel accelerator solution which combines both web and mobile channels. The tradeit Multi-Channel Accelerator is made up of a set of pre-configured, storefront components and a ‘skinable’ set of storefront templates (XHTML), which have been cross-browser tested and implemented it into an installation of the tradeit ecommerce platform.
Out-of-the-box the tradeit Multi-Channel Accelerator has the functionality and a suite of sophisticated management tools to enable Web and Mobile commerce channels, as well as Call Centre operations.
The tradeit Web Accelerator & tradeit Mobile Accelerator are available as separate solutions or in combination as the tradeit Multi-channel Accelerator.Read more about Red’s accelerator solutions here
Central management of multiple commerce channels
Domain segregation within the platform has now been replaced by the concept of channels. The new channel management allows merchants to:
- Establish an Amazon market place channel
- Configure multiple storefronts (international, multi-branded, B2C & B2B)
- Control a mobile storefront
The new edit channel screen which replaces the edit domain name screen includes the new tab interface making it easier to configure channel defaults such as language, home category, price list and configuring the template to use for each template type.Extending international capabilities
Operating international sites as sub-domains
We’ve been developing international ecommerce websites for our customers for some time now and as part of our continued commitment to enhancing the platform’s international capabilities, we now have the capabilities to create multiple websites for different territories but using the same domain name. This is achieved by entering a sub folder when creating the web site. e.g. us - www.redtechnology.com/us, fr - www.redtechnology.com/fr, de - www.redtechnology.com/de.Enhancements to offers
Prior to version 4.8, when specifying the spend threshold(s) for an offer you specified the threshold without reference to currency. This meant that if you entered 9.95 as the threshold for an offer, if the currency of the price list assigned to the basket was EUR the offer would be applied if the customer exceeded the threshold of €9.95 and if the currency of the price list assigned to the basket was GBP the offer would be applied if the customer exceeded the threshold of £9.95. As of version 4.8, it is now possible to specify the spend threshold(s) for an offer for each price list.Cookies
There have been changes to the cookies tradeit uses as a result of supporting multiple web sites for different territories but using the same domain name. Below is a list of cookies tradeit uses:
|ASP.Net_SessionId||Session||Provides the identifier to maintain the asp.net Session state for the current web site and for all territory URL’s below the main domain name.|
|App.Authentication||Session||Provides the identifier used to maintain the tradeit user authentication state for the current session and channel.|
|App.Session||Session||Provides the identifier used to maintain the tradeit session state for the current session and channel.|
|App.Session||Session||Provides the identifier used to maintain the tradeit session state for the current session and channel.|
|TradeIT||Persistent||Tradeit’s persistent cookie used to maintain a basket between sessions belonging to the same channel. This cookie is optional and will only be created if the remember basket functionality is configured and enabled.|
Operating international sites as sub-domains
Prior to version 4.8, each product had a single stock level. As of version 4.8, the warehouse entity has been introduced allowing each product to have multiple stock levels (one stock level per product per warehouse). When creating/configuring a channel the merchant can specify the warehouse that should be used for retrieving stock information for each product. A warehouse can be assigned to multiple channels if required. For each warehouse you can configure the days of the week the warehouse operates as well as specific dates that the warehouse will be closed.
There are three main ways that stock level information can be set and updated through the tradeit ecommerce platform:1. Manual product creation using the PIM
The first option is to use the platform’s PIM to manually create a product, where the stock information entered is set as the stock level for each warehouse. When using the PIM to manually edit a product, you can update the stock information for each warehouse. The stock information you can configure per warehouse includes a stock level, a flag which controls whether the product is displayed when out of stock, a flag which controls whether the product can be added to the basket when out of stock and a flag which controls whether stock updates received from the DTS are processed or ignored.2. Mass importing stock information using the PIM
The second option is to import stock information using the PIM’s import/export function. Merchants using a mixture of this method and information which is passed automatically through integration must now explicitly check a tick box to confirm that you want to update product stock levels. This is in place to avoid accidently updating product stock levels which are automatically maintained.3. Automated updating of stock information via the Integration Hub’s DTS
The third option for updating stock information is automatically by integrating the tradeit ecommerce platform and a merchant’s backend warehouse/stock management system. Integrations between tradeit and these backend systems are established and regulated using the platform’s Integration Hub. If when using the Integration Hub’s Data Transfer Scheduler (DTS) to automatically update stock information and there is only a single warehouse, aliases can be setup to map your existing columns to the new columns to avoid having to modify your existing file format. This simplifies the process of passing the required data into tradeit.Enhanced delivery options
In earlier versions of the tradeit platform, when specifying the price of a delivery option a merchant specified the price without reference to currency. This meant that if you entered 9.95 as the price of the delivery option, if the currency of the price list assigned to the basket was EUR the cost of the delivery option would be €9.95 and if the currency of the price list assigned to the basket was GBP the cost of the delivery option would be £9.95. To overcome this inflexibility in the past we would create multiple delivery options and filtering which delivery options would apply when by manually adding code to the storefront.
In the tradeit ecommerce platform version 4.8, it is now possible to specify the price of a delivery option for each price list. This means that if the customer selects the delivery option or it is automatically applied to the customer’s basket (based on warehouse configuration), the price of the delivery option will be read from the price list applied to the basket. This has increased the platform’s flexibility greatly in this area making it even easier for merchants to add and configure multiple delivery options in multiple currencies.
Prior to version 4.8, when creating a delivery option it wasn’t possible to specify the delivery contract of the delivery option (e.g. standard, express etc. these are examples of non-guaranteed delivery contracts and next working day, next working day before 10am etc. these are examples of guaranteed delivery contracts). Previously if you wanted to be able to show a delivery date estimate for non-guaranteed delivery contracts or let a customer select a delivery date for guaranteed contracts, this required manually adding code to the storefront and storing delivery contract information in delivery option attributes.
In tradeit version 4.8, merchants can now specify the delivery contract of each delivery option that they setup. If the delivery contract is specified as non-guaranteed the merchant is prompted to enter the estimated time delivery takes. If the delivery contract as guaranteed the merchant is prompted to enter the time delivery takes. When creating a delivery option, the merchant also needs to specify the days of the week when the delivery option delivers orders as well as any specific dates when the delivery option won’t deliver orders. The multi-channel accelerator select delivery option contains all the code required to show an estimated delivery date for non-guaranteed delivery options or let a customer select a delivery date for guaranteed delivery options. Please note that the estimated delivery date displayed for non-guaranteed delivery options and the dates a customer can select from for guaranteed delivery options depend on many factors including:
- The days of the week the warehouse operates
- The days when the warehouse is closed
- The current day / time
- Whether the order is likely to be received before or after the cut-off time specified for the delivery option / warehouse
- The days of the week the delivery option delivers orders
- What dates the delivery option does not deliver orders
Prior to version 4.8, merchants could manage delivery options within the administration system but a developer would need to manually add code to the storefront to control which delivery options would apply when.
As of version 4.8, using the administration system merchants can control when each delivery option is available and when a delivery option will be automatically applied without needing a developer to manually add code to the storefront. Configuring when a delivery option should be offered and when it should be automatically applied is configured against the warehouse (see below).
On the edit warehouse screen (delivery countries tab) you specify the delivery countries you are prepared to delivery to. For each delivery country you are prepared to deliver to you must specify a default delivery option.
On the edit warehouse screen (country delivery options) you can specify additional delivery options for a specific country.
On the edit warehouse screen (delivery regions) you can define delivery regions that exist within a country. For each delivery region you must specify rules which determine an address belonging to the region and then you specify the delivery options available for the region. If an address belongs to a region the delivery options offered are those assigned to the delivery region only.Tax
Prior to version 4.8, merchants could manage the tax classes, tax areas and the tax rates for each tax area / tax class within the administration system but a developer would need to manually add code to the storefront to control which tax area would apply when.
As of version 4.8, using the administration system you can control when a tax area should be applied without needing a developer to manually add code to the storefront. Configuring when a tax area should be applied is configured against the warehouse (see below).
On the edit warehouse screen (delivery countries tab) you specify the delivery countries you are prepared to delivery to. For each delivery country you are prepared to deliver to you must specify a default tax area.
On the edit warehouse screen (tax regions) you can define tax regions that exist within a country. For each tax region you must specify rules which determine an address belonging to the region and then you specify the tax area which is applied for the region. If an address belongs to a region the tax area that applies to the region will be applied.Price lists & tax
Prior to version 4.8, you were only able to manually enter / upload all prices either including TAX (GROSS) or excluding TAX (NET).
As of version 4.8, when creating a price list, you define whether the prices you will manually enter / upload belonging to the price list will either include TAX or exclude TAX. This allows you to create a GBP price list where you upload prices belonging to the price list including TAX and a USD price list where you upload prices belonging to the price list excluding TAX.Smarter faceted navigation
Prior to version 4.8, if a customer navigated a product listing page, selected an option from each facet in order to locate a product and then clicked on a product, if the customer then used their browsers back button, when they returned to the product listing page, the options the customer had selected would not be persisted.
As of version 4.8, the options a customer has selected for each facet (and also sort option, page number and page size) will be remembered as the customer navigates backwards and forwards using the customers browsers back and forward buttons. Also when a customer adds a product to the basket they will be redirected to the current page and it will also remember the selection for each facet etc.Enhancements to CyberSource payment integrations
The Cybersource SOAP API payment method and Cybersource Hosted Order Page payment methods have been enhanced to include integration with PayPal Express Checkout and tokenisation functionality. The tokenisation allows customers to pay and save their card details at the same time. This means that the customer’s card details are available next time and they can pay using saved card details.[ Back to the top ]
tradeit ecommerce platform version 4.7Improvements to URL structures
Improvements have been made to the way in which the platform handles and generates URL’s / URL structures. The enhancements made in this area give merchants new controls within the administration system which help to ensure consistency of URL’s throughout their site (normalising character case and handling of invalid characters as examples). The platform also supports the use of URL’s without the .html extension and gives options to use or loose the trailing slash at the end of URL strings. The result is cleaner and friendlier URL’s that are consistent, more professional and predictable.Canonical tags
To help with natural search engine optimisation and avoid penalties for duplicate content canonical tags are now intelligently designed into the platform. This means that when viewing a product detail page where the product resides in multiple categories and the product has been assigned a main category and you are currently viewing the product in a non-main category, the headers of the page will contain a canonical tag to the URL of the product within the main category automatically.Caching
Improving website performance is a key aspect of all development and so in this version, alongside the URL and navigational improvements, we’ve also introduced caching of URLs and the navigation structure to give a further boost to performance. Merchant controls over caching have also been added to the administration system to allow manual rebuilding of the caching.Advert Display Conditions
Advert display conditions have been added so that an advert can be displayed on “All content pages”, “When any product is added to the basket”, “All category pages” and “All product pages”.[ Back to the top ]
tradeit ecommerce platform version 4.6Gift wrapping enhanced
Gift wrapping has been extended so that as well as being able to gift wrap a complete order, order items can also be gift wrapped separately with different options for each item. The new gift wrapping options are setup and controlled within the administration system allowing item specific gift wrapping options to be defined. The configurable options that a customer is presented with through the storefront have also been enhanced to enable them to browse and select the gift wrapping options for each product.Improved price lists
Price lists now allow for multiple parent and child price lists, increasing the platform’s flexibility in handling highly complex pricing structures (differential pricing for example) and makes the task of administering prices for large and diverse product catalogues across an ecommerce site or sites (international, business to business, etc.) more efficient.Promotion sort order
Prior to tradeit version 4.6 the order in which promotions were validated and applied to the basket was fixed. In version 4.6 the promotion sort order can be manipulated by merchants within the administration system.
There are two influences on the order in which offers are applied to the basket; the customer selection type, and the priority of the discount type. Each customer selection is represented by a group of offers. Tradeit applies the most customer specific groups to a basket first; the following table shows the order in which offers will be applied based on the customer selection type:
- 1. Session Specific Offer
- 2. Coupon
- 3. Specific Customer
- 4. Customers in a User Group
- 5. All Customers
There is a customer selection type hierarchy that is used within the platform by default. However, custom customer selection groups and discount type sub-groups can be added in addition to these and can be reordered to manipulate/customise the hierarchy to best effect.
Tradeit then applies certain discount types before others to try and optimise the amount of discount given to the customer without compromising the merchants’ sale. Each discount type is represented by a sub-group under each customer selection group. The following shows the order in which we apply discount types by default:
- 1. Fixed Price Product
- 2. Percentage Amount off a Product
- 3. Fixed Amount off a Product
- 4. Percentage Amount off an Order
- 5. Fixed Amount off an Order
- 6. Free Product(s)
- 7. Get Cheapest Free
- 8. Free Shipping
Tighter security measures give merchants even great control over user access to administration areas in both the storefront and administration system. The new security measures follow stringent PCI standards and many of the new features are under merchant control through the administration system.
User lockout policies:
Merchants are now able to enforce rules for users to temporarily lockout a user, prohibit a session and or prohibit an IP address out of an account when a number of failed authentication attempts occur within a specific time period.
User password policy:
Enforce rules for a minimum number of characters, case sensitivity, required numerical and special characters, limiting repetition of characters, restricting users from including their email address or login, maintain a list of prohibited words, set the number of times that a password can be reused and set a number of days before a password expires and whether to force a user to change or not when it does expire.
By default all content pages marked private, all checkout stages and login pages are forced to use HTTPS protocol to ensure security of sensitive data.
tradeit ecommerce platform version 4.5
This month sees the 3rd version release of the tradeit ecommerce platform in 2011. The development within version 4.5 touches upon many areas of the platform and brings general improvements to a number of day-to-day operational tasks.
Enhanced gift wrapping options
tradeit 4.5 sees enhancements to the gift wrapping options that you can offer your customers. The gift wrapping component now allows the customer to choose an order item gift wrapping option per item and enter a gift wrapping message per item if they have specified that they want certain items gift wrapped. Allowing admins to have greater control over the pricing options / structure of gift wrapping as well as improving the storefront representation of these choices in the storefront / basket delivers a better experience for customers.
Improved pricing structure
Updates to pricing bands for products defining the Was price, Now price & RRP.
Improvements to stock handling
Fine tuning the process for handling stock in certain scenarios such as when a customer abandons their basket etc.
Improvements to returns handling
Improvements to the handling of returns through the administration system and data feeds required for integrations with stock systems. The enhancements allow merchants to allocate return quantities against individual order items.
Improved PIM interface and management of variations
We’ve made managing products within categories easier by removing variations from view allowing better sorting of products. We’ve also added a full text search capability to further enhance the platform’s capabilities when dealing with large numbers of products. A tradeit site has recently launched with over 1m SKUs.
CyberSource payment integrations
tradeit has integration with both Cybersource HOP (visible) and SOAP (invisible) payment interface types. The SOAP interface was integrated with tradeIT’s order management process. In tradeIT 4.5 the HOP interface can be used to take payment, this is preferred by most merchants as it aids PCI DSS compliance, whilst the order management process is handled through the SOAP interface.[ Back to the top ]
tradeit ecommerce platform version 4.4
Red is pleased to announce the release of tradeit version 4.4. This latest release the brand new intelligent adverts engine as well as a complete redesign and rebuild of the facets framework and user interfaces, the introduction of new reporting for promotions and more.
Offers and coupons reporting
Focus your promotional efforts and maximise your sales opportunities by reporting the success of your offers and coupons. The new offers and coupons reporting functionality gives merchants at a glance insight as to the performance of their promotions through the new reporting area. In addition to the new reporting area information on promotions is now linked through to the Order Management System (OMS), giving merchants visibility and complete audit trails for discounts applied to orders.
Reports on offer:
- View Products Ordered
- View Orders By Order Status
- View Orders By Payment Method
- View Orders By Customer
- View Revenue By Categories
The offers and coupons report information can also be filtered in the following ways:
- Date Range
- Channel / Domain
- Order Status
- Group By (Offers / Coupons)
Intelligent ecommerce advertising engine
The new advertising engine enables merchants to merchandise content, products and promotions within advert zones across their stores based on the configurable rules based engine.
- Manage the content for advertising zones across your site targeting specific users with adverts.
- Use product adverts to drive personalised cross-sells and up-sells e.g. recommendations etc.
- Populate advert zones with HTML, images, videos, flash objects or products.
- Configure your adverts to either display within a page or as a pop-up.
- Select specific users to target based on their grouping, location and search terms.
- Schedule adverts to come on and off the website setting specific start and end times and dates.
- Control which adverts appears in which advert zones in which templates and pages.
- Ecommerce enabled sites can link adverts in with the promotions engine, presenting personalised discounts and offers.
- Triggering adverts based on user’s onsite search terms.
Faceted navigation, search results and product listings
Reengineered and redesigned for far greater control, power and flexibility, tradeit version 4.4 gives merchants the opportunity to configure and apply facets to enhance their site navigation, search results and product listing templates.
- Manage facets using tradeit’s administration system.
- Create facets based on product attributes such as size, colour and brand as examples.
- A product can have one or more values set against each attribute e.g red, green blue etc.
- Layered filtering on and off of facets.
- AJAX results displaying without the need to reload the page.
- Set the minimum number of values that the facet must contain before the facet is displayed or before it’s not displayed.
- Configure how many values should be displayed when the facet is displayed. If there are a lot of values then the list can be contracted and made to expand by clicking on a more link.
- Facets using a numerical attribute such as prices can have bands configured to group values together e.g. £10-£25, £25-£50, etc.
- Vendors can configure when a facet is displayed, whether that is across all categories, specific categories or when a search has been triggered and a category has not been selected.
- Merchants can also configure the priority of each facet to determine the order in which facets are displayed.
- Facets can be configured to be displayed as a value is selected.
- Flexible display controls for users including, links, checkboxes, dropdowns and sliders as examples.
- Wide reaching, including simple products, main products and variants.
- Search engine friendly URLs created from using facets.
tradeit ecommerce platform version 4.3
The latest version of Red’s market leading ecommerce platform, tradeit is here. The 4.3 release includes the unveiling of the new basket API, the introduction of product aliases to better mould to existing business models and workflows and the introduction of the user dashboard.
It is now possible to add products to the basket, update the quantity of the products in the basket, delete products in the basket and retrieve the contents of the basket via a set of SOAP Web Services. This new basket API functionality means that tradeit’s market leading promotions engine and checkout (optional) can now be integrated into an existing ecommerce site.
Particularly beneficial for B2B businesses, product code aliases can be used to help customers locate products without searching for a product using the product code allocated to the product by the merchant but a product code that the customer knows the product by (maybe a product code they were using when they dealt with a previous supplier).
New user dashboard
A new dashboard interface has now been added to the latest version of tradeit. The new dashboard interface displays quick links, domain selection and lists the most recent orders placed through the website. Using the dashboard merchants can at a glance see the most recent order activity across their online stores and interrogate individual orders.[ Back to the top ]
tradeit ecommerce platform version 4.2
Red is pleased to announce the release of tradeit version 4.2. This latest release includes a brand new customer self-service feature set. tradeit’s self-service features provide essential functionality to any business selling online, helping retailers and merchants to meet the needs and expectations of both their B2C & B2B customers.
Improving customer service and ordering experience whilst reducing admin time and costs
As well as improving the ordering and aftersales experience for customers the self-service features also help to reduce the strain on your business by allowing customers to manage their orders / accounts themselves.
tradeit customer self-service features:
- Create and view any returns
- A business can create / manage a primary account with many sub-accounts setting permissions, credit limits and authorisation workflows
- What individuals with sub accounts can see or do in the system is controllable by the primary business account holders
- Customers can view previous orders including status of orders and line items
- Place or authorise orders placed by your other accounts
- View and investigate back orders
- View account and invoice information including the ability for customers to pay for invoices by credit card and see credit limits
- Customers can create and manage own sub category of the website
- Request email me when back in stock
- Quick reorder from previous orders
- View statements (e.g. invoices)
- Manage members (multi account)
- Service request form
- Staff can create baskets and prepopulate them for a client to review and checkout at their leisure
- Roles based permissions system gives granular control over call centre & mail order staff
tradeit ecommerce platform version 4.1
The latest version of our ecommerce platform tradeit has now been released. This latest release features full order management giving merchants instant up-to-date visibility on order activity across their sites.
Investigate process and print orders
View complete order histories for your customers, check on and update order statuses, process returns and generate credit notes, print order confirmations, invoices and packing slips.
Receipts and order line items
View payment information for orders including receipt value, transaction references and authorisation codes. You can now also view the details and attributes for each product line item in an order.
Fully configurable workflows within the platform allow merchants to define their processes exactly how they want them. Workflows can be configured to automatically trigger a number of actions to occur including send email, increments status, re-allocate product stock, capture authorisation, cancel authorisation and process return. These auto triggered actions help to ensure a smooth and streamlined process keeping the customer well informed throughout.
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tradeit e-commerce platform version 4
This summer sees the version 4 release of our powerful ecommerce platform tradeit. Our ecommerce platform tradeit brings together the latest e-commerce features, content management and e-marketing.
Our development roadmap is largely driven by our clients, multi-channel retailers and online merchants operating in both business to consumer and business to business environments across a variety of sectors, following and shaping current and future ecommerce best practice.
Version 4 introduces market leading in-site editing content management functionality that enables administrators to edit sites in a faster, easier and more natural way. Our new in-site editing functionality means that your sites content to be administered directly through the store front. Create new pages, edit content including images, flash and video.
Zones and Content Elements
The in-site editing works based on content zones and elements, within the site templates there a number of editable zones defined for each page of your site. The editable zones are made visible to the administrator once they have logged in through the store front. Once logged in an admin menu bar will be displayed at the top of the site allowing quick and easy access to the editing options. Our roles/rules based permissions system gives total control and security allowing content changes to be made and stored for reviewing and publishing live later.
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tradeit e commerce platform version 3.9
Attract, engage and reengage customers like never before with our new rules based promotions engine. One of the most powerful ecommerce promotion engines on the market gives merchants the chance to engage with their customers at the vital stages of the user journey. The promotions engine works in harmony with the built-in email marketing engine offering merchants multiple communication channels.
Highly targeted personalised promotions
Personalise and target your promotional activities by creating customer groups within the platform to enhance campaign performance. Promotional offers can be applied to session, customer, customer groups, categories, product, product groups, specific brands and all products. The rules around the management of promotions is highly configurable and gives administrators total control over the start/end date and time of offers, minimum spend, con/cannot be used in conjunction with other offers, how many times an offer can be used per customer / overall.
The new ecommerce promotions engine allows merchants to create the following discounts and offers:
- % off an order
- % off a product(s)
- £,$ or euro off an order
- £,$ or euro off a product(s)
- Fixed price product
- Free products
- Free shipping
- Get cheapest free
- Bundles (e.g. buy 2 get 1 free, 3 for £10)
- Buy X get Y free
- Free gift / sample
- Tiered spend and save discounts
- Buy 3 from these selected products and get 10% off
- Buy 1 get a free gift or free sample
- 5% off your order when you spend £50 or more
- £15 off E7247 Speaker
- 10% off E7247 Speaker
- Use coupon code DISC10 for 10% selected products
- Spend £50 and get 10% off, spend £100 and get 20% off
- Buy 1 get 1 free
- Free gift wrapping
- Buy E7247 speaker and get 10% off a pair of headphones
- Buy any 2 pairs of headphones and get the cheapest free
- Free shipping when you spend £100