tradeit ecommerce platform news and latest developments

Watch this space for all of the latest development news on our ecommerce platform, tradeit. Exciting features of each new release will be detailed here but if you would like to know more or would like a demo of our platform then please get in touch.

Avenue 32 shortlisted for Sheerluxe award

Sheerluxe Awards 2015Leading online fashion boutique bidding to be recognised as the 'Best Multi-Brand Online Fashion Store' at the 2015 Sheerluxe Online Shopping Awards.

As we've said before, we love it when our customers' websites win awards or are recognised by the industry, as it endorses the work both we, and they, do. Having already received numerous other awards and recognition from the likes of Vogue, The Daily Telegraph and Pure London, since they launched, our customer Avenue 32 have again been shortlisted for another prize. This time it is for the 'Best Multi-Brand Online Fashion Store' at the Sheerluxe Online Shopping Awards 2015. Fingers crossed for the night and lets hope they win. Voting closes on the 31st August 2015 so please vote here

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tradeit ecommerce platform version 5.3

Hot on the heels of our last update, comes more great functionality in tradeit:

Minimum order quantity
tradeit now supports minimum order quantities for any product, all configurable in the admin system. These represent the minimum number of a product that a customer is allowed to buy in an order. If a customer tries to add less than the minimum quantity to their basket, tradeit will automatically increase that to the minimum amount required. By configuring stock rules in tradeit, if stock of such an item falls below the minimum quantity, the item will automatically be flagged as out of stock and not available to order.

Quantity steps
In conjunction with the minimum order quantities, tradeit can now also support quantity steps for products. Ideal for B2B and bulk orders, these indicate what quantity of a product must be bought together. i.e. If a product has a quantity step of 5, then the customer can only order 5, 10, 15, 20 etc... If the quantity of one of these products added by a customer to their basket is less than, or between the quantity step values, their order will automatically be rounded to the nearest step value. Stock rules can also be configured to adjust an order down to the nearest step value based on available stock.

Order receipts
Having recently introduced multiple/split payment methods on orders, tradeit has been further enhanced to provide multiple receipts against each payment method type. This mean that when multiple payment types are used, each has a separate receipt and each can then show whether they had a successful authorisation against them. By showing these authorisations separately, the merchant is able to see exactly which payment methods were successful, which weren't and the reason why they were unsuccessful.

tradeit can now generate up to 999,999 unique coupon codes with a mandatory prefix whilst also improving the speed of validation of those codes when used.

Amazon Marketplace Integration
The integration between tradeit and Amazon Marketplace has existed for several years but has now been strengthened to make it much simpler to configure in the administration system including:

  • Language - Configure multiple marketplaces in multiple languages or show different content on a national marketplace to that shown on your website.
  • Stock Allocation - Share stock between your website and Amazon Marketplace channel and allocate a percentage of your stock to each.
  • Product/Category Fields - Match Amazon product fields to attributes values assigned to products in tradeit and use them to populate the content in Amazon.
  • Price List - Assign a completely separate price list to the Amazon channel if required.
  • Order Configuration & Delivery - Automatically create an order in tradeit from those orders downloaded from Amazon. Can also map delivery options between the two systems.
  • Feeds - Run scheduled tasks to sync data between the two systems including Products Feed, Inventory Feed, Images Feed, Price Feed and a Document Feed.

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tradeit ecommerce platform version 5.2

The release of update 5.2 brings further enhanced functionality to the platform including:

Responsive Content

With more and more of our projects now being delivered with a responsive design, tradeit has been updated to administer responsive content types which can then be used to populate designated advertising zones across these sites. This includes all types of advertising content but is primarily aimed at images and images overlaid with text, where the device type can make a real difference to how it is displayed to the user and whether any text is legible as it reduces in size. In order to combat this, merchants can now populate the same advertising area with a different sized avert for each breakpoint if they wish. This helps ensure that any text and images render perfectly for each device type. This could also be used to deliver different advertising content for each breakpoint. For instance, the smallest sized advert could display different, mobile-specific, content to that shown at the other breakpoints. 

Basket Value Conditions
tradeit contains a comprehensive and sophisticated advertising system within the platform which has been further enhanced (along with the responsive content above) to trigger the display of adverts to the user, based on the value of the items in their basket. A minimum and maximum value can be defined for every single price list within the system, so different adverts can display to different users/user groups based on differing basket values if required. This extends to different currencies, countries and channels too. If the value of the basket then sits between these two values, the advert will display (assuming any other required conditions have been met). A great use for this is for mini-basket/checkout page adverts that look to help increase the average order value. For instance, 'Spend another £x and get FREE delivery'. The remaining balance required to meet the defined threshold can then be dynamically generated, and displayed on a merchant's advert.

Offer Conditions
Adverts can now also be displayed or hidden depending on whether an offer is applied to the basket. So, for example, if '10% off an order' is applied to the basket, the merchant may choose to display an advert of their choice. However, if 'free delivery' is applied to the basket, the merchant may choose to hide their advert. 

Product Aliases

Originally released in version 4.3, tradeit has the ability to provide product aliases for the same product, for different companies. This meant that when a customer assigned to a specific company logged in, they would see the SKU relevant to them. this has been enhanced so that product code aliases can still be added for products, but not assigned to a company, meaning multiple SKUs can be displayed within the storefront for anonymous customers.

Persistent User Actions

The ability to now display adverts and validate promotions across user sessions arrives in 5.2. This enables retailers to personalise content to their existing users, based on their account history and previous interactions, even when they are not logged in. This is configurable in the administration system and means merchants can select whether or not to use this functionality and how long the user will be remembered for (in days), if they do.

Similar functionality has also been introduced for recently viewed products, which means that they can be maintained across sessions and displayed to a user when they revisit the site. The site's design and templates will determine where these are displayed on the site, but the merchant can control how many are stored within the cookie and displayed back to the user.

User Interface Design

The administration system of tradeit has been redesigned in the latest version, with the main aim being to improve the experience for tablet users. Primarily, this involves being able to toggle between sections providing more space for the main content areas of the back office to be displayed in.

tradeit also features a comprehensive B2B feature set that itself has been expanded in the latest release of tradeit.

Back Orders

Merchants can now further interrogate back orders by searching through them based on customer, company, order number, or product. There is also a new workflow related to this that allows various actions to be executed when the status of such an item changes including sending an email to the customer to inform them of a change in status of their order or increment/decrement of the items they are waiting for.

Financial Documents

Using tradeit's dedicated B2B functionality, it allows the customers of our B2B merchants the ability to pay for items ordered online on account, as well as via other payment methods. The customer can then view full details of the invoice for that including invoice & shipping addresses, order date, payment due date, PO Number, all the product details for item ordered and the balance of each item and total order. However, if a customer has ordered items on account previously but now wants to clear them from their balance, they can bring up any outstanding invoices, add them to their basket and pay any outstanding debt (via credit/debit card) online.

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New customer launches Q2 2015

Some of our most recent work. Look out for further exciting new launches and projects coming soon.


CaboodleA brand new B2B & B2C, fully responsive site for office supplies and stationery company, Caboodle. With over twenty thousand products, multiple price lists and integration with their Microsoft Dynamics Navision ERP system and external shopping feeds the site is anything but straight-forward. Bringing together a project of this type requires a sophisticated, flexible B2B platform as well as an experienced ecommerce and systems integrator like Red Technology. Not only does the site provide great ecommerce functionality for their customers, but it has quickly become an essential selling tool for their internal sales team too.

Visit Caboodle

Garden Trading

Garden TradingGarden Trading have recently launched their new separate, responsive B2C and Retail sites, seeing double digit increases in conversion across tablet and mobile devices. Both sites are easily managed and promoted via a single installation of the tradeit ecommerce platform.

Visit Garden Trading Retail
Visit Garden Trading Wholesale

Hardware.comLaunch of five new, international channels for the leading IT distributor with complex integraitons to ERP/Product feeds and over 30,000 price variations. The new site features sophisticated account management tools such as master and sub accounts with approvals system, quote management, quick order pad (including order file upload function), order/invoice history including payment of invoices online, multiple wishlists, pending orders and custom pricing request/re-quote. It's a stunning example of how the rich, B2B functionality within tradeit can be used to great effect. 


Avenue 32

Avenue 32From an ambitious start up in 2011, Avenue 32's success has been spectacular. So much so that they have recently launched three new international channels to cater for their ever expanding market of worldwide customers. The three new channels (USA, EU & Rest of the World) also include integration with Bundle Tech for duty calculation, ensuring that these international buyers know the exact cost of their landed goods before they purchase, meaning less returns and hassle, and more happy customers.

Visit Avenue 32 

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tradeit ecommerce platform version 5.1

The release of update 5.1 brings further enhanced functionality to the platform including:


tradeit now supports the implementation of a persistent shopping basket across user sessions by maintaining a cookie on the customer browser and detecting it on the next new session. If the user specifically logs out, tradeit will automatically delete the persistent cookie, although this can be overridden via a selection in the administration system.*

*It is not always recommended to retain a persistent cookie, as if a device is shared between users (in a public space -Internet Cafe - for instance), then the previous user would expect their personal information to be removed on log out.


Following on from the ability to split the payment of orders which was introduced in release 5.0, the administration system now includes the ability to view multiple receipts for each payment solution configuration.

User Workflow

New functionality now exists to enable B2B merchants in particular to assign user workflows and related actions. for instance, business customers may request to set up a trade account via the website, or suppliers may want to sell via a merchant's marketplace, and the merchant can now process those requests in the administration system with relevant actions to follows such as sending a confirmation email.

Call Centre

tradeit has featured Call Centre/MOTO functionality as part of the product for several years now. Call centre staff have always been able to spoof users and carry out actions to their accounts on their behalf, including placing an order, changing address details etc... This functionality has now been extended to carrying out these tasks on behalf of guest users, as well as those who are already registered users on the site.


Third party tax calculation can now be configured in the administration system rather than relying on development resource to do this.

Custom Payment Methods

tradeit now caters for custom payment methods outside of the traditional ones usually employed by merchants, such as new credit/debit card, stored credit/debit card, gift card, on account etc.... An example of this may be for internal use when items are allocated against an internal department/cost centre (marketing/PR) who are using company products for promotional purposes. These may also include zero value orders.

Zero Value Orders

tradeit now supports merchants who wish to take zero value orders. This could be required for competition prizes or such like.

Attributes Codes
Each attribute is now given a unique reference meaning it can be identified during an import, this helps attributes with the same name across different object types be easily identified.

Attributes Groups
To further help merchants sort their items, attributes can now be grouped together for product types. This improves their use in the administration system for the merchant, particularly those who have hundreds of attributes.

Product Types
Attribute groups can be assigned to product types making management of them even easier for the merchant. For example: A Product Type 'Toasters' may have an attribute of 'Number of slices' with the options 2, 3, 4, 6 etc assigned to it. this attribute would not be relevant to other products that the merchant may sell so could be assigned to that product type. Other attributes such as colour, may be relevant to a number of products and can be assigned to multiple attribute groups, shared between product types. Each type can be administered in any group and will be updated across all products.

Products can also now have attributes flagged as mandatory for them. The merchant can also report against attributes, including those that are set as mandatory, meaning any that are missing can be highlighted and corrected within the administration system.

The ability to import and export both attributes and facets in bulk has also been extended meaning they can be updated, added or deleted both more quickly and more easily.

Saved Card Management

Further enhancements to the customer's 'My Account' enabling the smoother handling and management of multiple saved cards within a single user's account.

Gift Cards/Vouchers

There are now increased restrictions and validations on gift cards/vouchers including the addition of PIN numbers which can be merchant definable.


Further improvements to the user dashboard within tradeit's administration system.

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More awards and nominations for our customers

We love it when our customer's get nominated or win awards, here's just a couple of the latest:

Avenue 32 Avenue 32

Having previously been voted as the second best online fashion retailer by Vogue UK and included in the Daily Telegraph's 50 best online fashion boutiques of the world, Avenue 32's website has not been short of recognition. However, being acknowledged and admired never tires, so it was great to see them recently scoop the Pure London award for Best Online Retailer, holding off the likes of Amazon, ASOS and Net-A-Porter in the process. Congratulations.

Find out more about our work for them here.

Winsor & NewtonWinsor & Newton

Our work with the world's leading supplier of fine art materials, Winsor & Newton, has also recently been recognised by Retail Systems who have shortlisted it for Technology Project of the Year 2014 at their annual awards.

Find out more about the project here.

Watch us present the launch with Winsor & Newton at the Internet Retailing Conference 2014.

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tradeit ecommerce platform version 5.0

The release of update 5.0 brings more key functionality to the platform including:

Gift Cards

As merchant's wish to offer their customers ever more sophisticated gifting requirements, and omni-channel retailers look to introduce gift cards valid across any, and all, of their channels, tradeit now features full gift card capability to meet these demands, allowing users to:

  • Buy gift cards online and send them by post with a personalised message.
  • Buy gift cards online and email them to a friend with a personalised message (including a preview of the email before it is sent).
  • Buy gift cards in stores (if applicable).
  • Redeem gift cards or part of gift cards online or in-store.
  • Pay for orders with multiple gift cards as well as other payment methods.
  • Pay for all or part of their order with a gift voucher (If the total owing is more than the value of the gift card, the user can split payment between payment methods).
  • Buy merchant-defined value gift cards or customise the value to whatever they require.
  • Buy multiple gift cards in a single order and send them to different recipients (by post and email or a mixture of the two).

Triggered Emails

A new condition has been added which allows merchants to configure and send an email based on a minimum order value, rather than for every single order. This value can differ between channels and price lists meaning merchants can offer different thresholds to different groups of customers (even individual customers if required) or in different currencies. 

Coupon Codes

When using targeted/bulk emails for promotional campaigns there is now the capability to generate unique coupon codes for each customer and insert them into any mail template. These unique coupon codes can also be generated and exported for use in a third-party email tool or for other marketing activities such as a printed mailshot. Each code can be given a start and end date as well as defining how many times it can be used in that time period. 

Wish Lists or Product Lists

tradeit has supported wish lists for several years but this latest update sees the functionality expanded to include multiple wish lists or product lists for the same user. Each list can be defined by the user and be added to/deleted from at any time. These lists can also be reported against so merchants have visibility of which items users have on any of their wish lists. These can then be used for targeted marketing and merchandising possibilities. There also now exists functionality which records the price of an item when it is added to a wish list. This gives merchants another great opportunity to market to customers if the price of an item on their wish list has fallen since it was added.  

Pre-selected Facets and Facet-friendly URLs

tradeit already features sophisticated functionality around single- and multi-tick facets across both product and content, but has been further enhanced to include pre-selected facets on product categories. This means that merchants can automatically pre-filter a selection of products within a category (i.e. pre-selecting the 'in stock' facet will only show items in that product category that are currently in stock, but the user can then uncheck that facet to see all items - including those that are out of stock). This is also useful for creating filtered product selections when linked to from adverts, email campaigns or for certain user groups.

This linking is also achievable via facet-friendly URLs, which have been enhanced to make the syntax of the URL more user-friendly and readable. So instead of the URL containing a string of numbers, it now contains actual text making it much easier for both the administrator and user to understand. (i.e.,blue,yellow).

Order References

Traditionally, tradeit generated a sequential, numeric value to represent each order as it was placed. In 5.0, merchants with multiple, international channels and warehouses can now also export an additional order reference with a prefixed country code for each international channel. this means merchants can have both an overall sequential order number and a sequential order number for each channel. 

e.g. UK0001 0001
UK0002 0002
DE0001 0003
UK0003 0004

Google Sitemaps

Merchants can now completely manage and configure the output of their Google sitemaps from administration system including generating sitemaps for each channel with different href languages and media types if required. 


tradeit has long supported the management of redirects in the administration system, however this functionality has now been extended to include the import and export of these in bulk. redirect types supported include: 

  • 301 Permanent.
  • 302 Temporary.
  • Marketing (Vanity).
  • Category.
  • Page.
  • Product.
  • Custom.

Import and Export of Data

We have made some significant improvements to the speed of importing and exporting of data, to and from tradeit. Now there is almost no discernible wait during these processes, even when processing substantial amounts of data. 


Security and risk prevention is always at the forefront of our thinking and tradeit has been further enhanced with additional security measures specifically aimed at combating CSRF (Cross-Site Request Forgery) and XFS (Cross-Frame Scripting).

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New website for Winsor & Newton

As well as the release of platform update 5.0, we have recently launched a brand new website for Winsor & Newton that combines Content, Commerce and Community all running from the tradeit ecommerce platform. This new sales channel establishes a world class ecommerce site that provides state-of-the-art personalisation and an industry-leading brand & shopping experience increasing brand awareness, trial and loyalty for Winsor & Newton.

Allows users to uncover a wealth of visual and practical resources from colour charts to technical advice, and videos to global artistic inspiration. This vast resource of articles, videos, tips & techniques is constantly updated and added to, making Winsor & Newton a one-stop shop for anybody within the art world.

Gives users access to the broadest range of Winsor & Newton art materials and have them delivered directly to your studio or home, as well as connecting them to all Winsor & Newton's stockists across the globe via the sophisticated store locator.

Enables users to engage with artists, art professionals and emerging talent from the contemporary art scene and showcase their work in the online gallery. The community area acts as Winsor & Newton's very own social network meaning users can upload their own artwork, biography, follow/unfollow other users, and like or comment on other's work.

This is all tied together through both community-wide and individual activity feeds which can alert users when somebody they are connected with uploads new artwork, likes or comments on something on the site, watches a video or reviews a product. 

Find out more about the project here

Watch us discuss the launch at the Internet Retailing Conference 2014

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tradeit ecommerce platform version 4.10

The release of update 4.10 brings a host of new features to the platform including:

Metrics and behavioural merchandising

The most significant improvements to the platform come in the form of the metric crunch methodology and its linking with the advertising system as the basis for tradeit's behavioural merchandising function set.

The metrics that are created include:

  • Number of orders
  • Number of baskets
  • Number of page views
  • Number of reviews
  • Average review rating

These metrics can be selected to automatically populate the items within cross-sell and up-sell product recommendations, based on actual data. You can also choose to populate these recommendations based on the standard platform sort options such as A-Z, Price, Product Name/Code, Date Created, 'On Sale', New Products etc... or even based on ones created from your own product attributes.

These recommendations can be populated down to an individual product page level, if required, and the merchant also has the capability to define where to select the recommended products from, how many products to display and the order they should be displayed in (high-low, low-high etc...).

Sort options

Merchants regularly request the ability to sort products on a product listing page by average rating, product sales etc... and now these can be automatically calculated using the aforementioned metrics per product/channel. They can also be sorted using attributes assigned by the merchant or via the standard sort options, including:

  • A-Z
  • Price
  • Product Name/Code
  • New Product
  • 'On Sale' (an item is classified as 'on sale' if the product/price list has a 'was' price value)
  • Date created
  • Rank (how relevant the result is compared to the search term)

Once the sort options are selected they can then be assigned to either a category and/or search results page and you can also define which option is the default for each.

Facetted content pages

Whilst the concept of facetted search for products has existed in the platform for several years, 4.10 introduces optional facetted search for content pages, questions and users. This functionality is ideal for creating (fast) blog listing pages, job search pages, news listing pages etc...

Lazy Loading

Should you not wish to use paging to display a large group of products, the option now exists to display them all using lazy loading instead. This option means as the user scrolls down a list of results, the next page of results are automatically loaded and it would seem to the user that there is only one page of results. It will also not affect your site's speed. The functionality exists to enable the merchant to define what percentage of products on the page the user has to scroll through before beginning to load some more.


When a feedback form is now submitted, additional information can be stored against the corresponding feedback item (review, comment, question or user submitted image) as feedback attribute values. You can then view this feedback by attribute value in the administration system. You can also filter the feedback by channel and language.

When feedback is submitted by the user, a confirmation email is now sent to the user and administrator. A further email is also sent to the user when that feedback is subsequently approved/rejected.

Product delivery surcharges

Merchants can now add product delivery surcharges for individual items or delivery types, ideal for bulky, awkward or expensive items that require additional expense to deliver.

Import products into product groups

Functionality now exists so that products can be bulk imported into product groups and exported from product groups.

Separate registration and delivery countries

This allows customers from countries you may not ship to, to still register on your site and place orders for delivery to countries you can deliver to, or to register for company newsletters etc...

In-site editing

A number of usability improvements have been made to in-site editing e.g.

  • A website editor is now able to manually re-order a list of values and groups of values.
  • Improvements to user interface for easier text input field editing.
  • Improvement to user interface using alternating background colours for each row added, to aid website editor navigation and input progress.
  • The image, flash and flash video asset managers have an improved pop-up style user interface.

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tradeit ecommerce platform version 4.9

Checkout - Split deliveries

Prior to version 4.9 each basket had one delivery address, one delivery option and one set of delivery instructions. Now a customer can:

  • Split single orders to multiple addresses worldwide.
  • Split a single order by item or group within the basket, or send the whole thing as a single delivery.
  • Schedule delivery arrival dates on an item, group or basket level. (Takes into account weekends, bank holidays, stock availability).
  • Automatically arrange items into one delivery group that represents basket items that are in stock and automatically arrange items into delivery groups that represent basket items that are available to pre-order that have the same release date.
  • Send items anonymously - great for surprise gifts on Valentine's Day.

Checkout - Click and Collect

As of version 4.9 you can either enter a delivery address or select a collection from store. If a customer selects a collection from store, the items will be delivered from the warehouse assigned to the current channel. A customer will also be able to collect certain items from store but deliver others to a destination of their choice, all from a single order, using the split deliveries option outlined above.

Checkout - Gifting

Prior to version 4.9 a customer could select a gift wrap option and enter a gift card message for their entire basket or select a gift wrap option and enter a gift card message for individual basket items. It is now possible for a customer to:

  • Select a gift wrap option and/or a gift card option, and enter a gift card message per delivery item, group or basket.
  • Include a 'Do not open until...' message with a specified date on an item, group or basket level.
  • Manage and maintain a personal address book with reminder service for important dates (Birthdays, anniversaries etc..). Set reminders days/weeks in advance.
  • Create wish/gift lists of desired products.

Checkout - Delivery option costs

Prior to version 4.9 the cost of the delivery option is stored against the basket. When exporting orders to 'back-end' systems it was necessary to create a 'fake' order line to represent the cost of the delivery option.

As of version 4.9 the cost of each delivery option is represented as an actual basket item and assigned to the relevant delivery group. This makes it straight forward to export orders to 'back-end' systems and in the long term will make it easier to refund delivery costs.

Checkout - Miscellaneous

Other enhancements include:

  • Add URLs for every step of the checkout, making it easy to track in analytics.
  • Check stock levels at individual stores.

Triggered Emails

4.9 benefits from extremely powerful marketing functionality by using the built-in email engine to configure triggered emails, which can be automatically sent to customers and prospects based upon events that the merchant defines. These events could include:

  • Customer registration.
  • Customer places their first order.
  • Customer orders.
  • Customer creates basket.
  • Customer logs in.
  • Customer places order over certain value (can differ between currencies).

You can then add event conditions which will determine whether an email is sent. These conditions could include:

  • Send X days after the event.
  • Send if customer has since placed an order.
  • Send if customer has logged in since event.

You can then define who will receive the email, for example:

  • All customers.
  • Customers in a specific group.
  • New customers.

You can also define which products/product groups the event is valid for. For instance:

  • All products.
  • Specific products.
  • Specific product groups.

If you have multiple brands or multiple international sites you can define which domains will be covered and also choose which email templates to use when sending, when to send the emails (down to a specific time of day) and how to personalise them (First Name/Last Name or Salutation/Last Name).

Set up the campaigns and emails are automatically sent each time an event is triggered without any more work, which makes them perfect for welcome emails, ordering reminders or abandoned basket campaigns.

Order Rules

4.9 includes order rules functionality to aid with fraud prevention.

Merchants can now define rules to help improve fraud prevention and check for suspicious orders. These may include:

  • Customer places their first order.
  • Number of orders placed by customer during a certain period of time exceeds X.
  • Customer billing and shipping address is different.
  • Customer delivery postcode is X.
  • Customer billing postcode is X.
  • Order value exceeds £X.
  • Quantity of a single SKU exceeds X.

Once the rule conditions have been defined by the merchant, any suspicious orders will be flagged and highlighted in tradeit's administration system ready for review before being processed.

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tradeit ecommerce platform version 4.8

Multi-channel e-commerce accelerator

Alongside the planned improvements to the tradeit ecommerce platform Red has now developed a multi-channel accelerator solution which combines both web and mobile channels. The tradeit Multi-Channel Accelerator is made up of a set of pre-configured, storefront components and a ‘skinable’ set of storefront templates (XHTML), which have been cross-browser tested and implemented it into an installation of the tradeit ecommerce platform.

Out-of-the-box the tradeit Multi-Channel Accelerator has the functionality and a suite of sophisticated management tools to enable Web and Mobile commerce channels, as well as Call Centre operations.

The tradeit Web Accelerator & tradeit Mobile Accelerator are available as separate solutions or in combination as the tradeit Multi-channel Accelerator.

Read more about Red’s accelerator solutions here 

Central management of multiple commerce channels

Domain segregation within the platform has now been replaced by the concept of channels. The new channel management allows merchants to:

  • Establish an Amazon market place channel
  • Configure multiple storefronts (international, multi-branded, B2C & B2B)
  • Control a mobile storefront

The new edit channel screen which replaces the edit domain name screen includes the new tab interface making it easier to configure channel defaults such as language, home category, price list and configuring the template to use for each template type.

Extending international capabilities

Operating international sites as sub-domains

We’ve been developing international ecommerce websites for our customers for some time now and as part of our continued commitment to enhancing the platform’s international capabilities, we now have the capabilities to create multiple websites for different territories but using the same domain name. This is achieved by entering a sub folder when creating the web site. e.g. us -, fr -, de -

Enhancements to offers

Prior to version 4.8, when specifying the spend threshold(s) for an offer you specified the threshold without reference to currency. This meant that if you entered 9.95 as the threshold for an offer, if the currency of the price list assigned to the basket was EUR the offer would be applied if the customer exceeded the threshold of €9.95 and if the currency of the price list assigned to the basket was GBP the offer would be applied if the customer exceeded the threshold of £9.95. As of version 4.8, it is now possible to specify the spend threshold(s) for an offer for each price list.


There have been changes to the cookies tradeit uses as a result of supporting multiple web sites for different territories but using the same domain name. Below is a list of cookies tradeit uses:

Name Expiry Type Purpose
ASP.Net_SessionId Session Provides the identifier to maintain the Session state for the current web site and for all territory URL’s below the main domain name.
App.Authentication Session Provides the identifier used to maintain the tradeit user authentication state for the current session and channel.
App.Session Session Provides the identifier used to maintain the tradeit session state for the current session and channel.
App.Session Session Provides the identifier used to maintain the tradeit session state for the current session and channel.
tradeit Persistent tradeit’s persistent cookie used to maintain a basket between sessions belonging to the same channel. This cookie is optional and will only be created if the remember basket functionality is configured and enabled.
Multiple warehouses & stock information

Operating international sites as sub-domains

Prior to version 4.8, each product had a single stock level. As of version 4.8, the warehouse entity has been introduced allowing each product to have multiple stock levels (one stock level per product per warehouse). When creating/configuring a channel the merchant can specify the warehouse that should be used for retrieving stock information for each product. A warehouse can be assigned to multiple channels if required. For each warehouse you can configure the days of the week the warehouse operates as well as specific dates that the warehouse will be closed.

There are three main ways that stock level information can be set and updated through the tradeit ecommerce platform:

1. Manual product creation using the PIM

The first option is to use the platform’s PIM to manually create a product, where the stock information entered is set as the stock level for each warehouse. When using the PIM to manually edit a product, you can update the stock information for each warehouse. The stock information you can configure per warehouse includes a stock level, a flag which controls whether the product is displayed when out of stock, a flag which controls whether the product can be added to the basket when out of stock and a flag which controls whether stock updates received from the DTS are processed or ignored.

2. Mass importing stock information using the PIM

The second option is to import stock information using the PIM’s import/export function. Merchants using a mixture of this method and information which is passed automatically through integration must now explicitly check a tick box to confirm that you want to update product stock levels. This is in place to avoid accidently updating product stock levels which are automatically maintained.

3. Automated updating of stock information via the Integration Hub’s DTS

The third option for updating stock information is automatically by integrating the tradeit ecommerce platform and a merchant’s backend warehouse/stock management system. Integrations between tradeit and these backend systems are established and regulated using the platform’s Integration Hub. If when using the Integration Hub’s Data Transfer Scheduler (DTS) to automatically update stock information and there is only a single warehouse, aliases can be setup to map your existing columns to the new columns to avoid having to modify your existing file format. This simplifies the process of passing the required data into tradeit.

Enhanced delivery options

In earlier versions of the tradeit platform, when specifying the price of a delivery option a merchant specified the price without reference to currency. This meant that if you entered 9.95 as the price of the delivery option, if the currency of the price list assigned to the basket was EUR the cost of the delivery option would be €9.95 and if the currency of the price list assigned to the basket was GBP the cost of the delivery option would be £9.95. To overcome this inflexibility in the past we would create multiple delivery options and filtering which delivery options would apply when by manually adding code to the storefront.

In the tradeit ecommerce platform version 4.8, it is now possible to specify the price of a delivery option for each price list. This means that if the customer selects the delivery option or it is automatically applied to the customer’s basket (based on warehouse configuration), the price of the delivery option will be read from the price list applied to the basket. This has increased the platform’s flexibility greatly in this area making it even easier for merchants to add and configure multiple delivery options in multiple currencies.

Prior to version 4.8, when creating a delivery option it wasn’t possible to specify the delivery contract of the delivery option (e.g. standard, express etc. these are examples of non-guaranteed delivery contracts and next working day, next working day before 10am etc. these are examples of guaranteed delivery contracts). Previously if you wanted to be able to show a delivery date estimate for non-guaranteed delivery contracts or let a customer select a delivery date for guaranteed contracts, this required manually adding code to the storefront and storing delivery contract information in delivery option attributes.

In tradeit version 4.8, merchants can now specify the delivery contract of each delivery option that they setup. If the delivery contract is specified as non-guaranteed the merchant is prompted to enter the estimated time delivery takes. If the delivery contract as guaranteed the merchant is prompted to enter the time delivery takes. When creating a delivery option, the merchant also needs to specify the days of the week when the delivery option delivers orders as well as any specific dates when the delivery option won’t deliver orders. The multi-channel accelerator select delivery option contains all the code required to show an estimated delivery date for non-guaranteed delivery options or let a customer select a delivery date for guaranteed delivery options. Please note that the estimated delivery date displayed for non-guaranteed delivery options and the dates a customer can select from for guaranteed delivery options depend on many factors including:

  • The days of the week the warehouse operates
  • The days when the warehouse is closed
  • The current day / time
  • Whether the order is likely to be received before or after the cut-off time specified for the delivery option / warehouse
  • The days of the week the delivery option delivers orders
  • What dates the delivery option does not deliver orders

Prior to version 4.8, merchants could manage delivery options within the administration system but a developer would need to manually add code to the storefront to control which delivery options would apply when.

As of version 4.8, using the administration system merchants can control when each delivery option is available and when a delivery option will be automatically applied without needing a developer to manually add code to the storefront. Configuring when a delivery option should be offered and when it should be automatically applied is configured against the warehouse (see below).

On the edit warehouse screen (delivery countries tab) you specify the delivery countries you are prepared to delivery to. For each delivery country you are prepared to deliver to you must specify a default delivery option.

On the edit warehouse screen (country delivery options) you can specify additional delivery options for a specific country.

On the edit warehouse screen (delivery regions) you can define delivery regions that exist within a country. For each delivery region you must specify rules which determine an address belonging to the region and then you specify the delivery options available for the region. If an address belongs to a region the delivery options offered are those assigned to the delivery region only.


Prior to version 4.8, merchants could manage the tax classes, tax areas and the tax rates for each tax area / tax class within the administration system but a developer would need to manually add code to the storefront to control which tax area would apply when.

As of version 4.8, using the administration system you can control when a tax area should be applied without needing a developer to manually add code to the storefront. Configuring when a tax area should be applied is configured against the warehouse (see below).

On the edit warehouse screen (delivery countries tab) you specify the delivery countries you are prepared to delivery to. For each delivery country you are prepared to deliver to you must specify a default tax area.

On the edit warehouse screen (tax regions) you can define tax regions that exist within a country. For each tax region you must specify rules which determine an address belonging to the region and then you specify the tax area which is applied for the region. If an address belongs to a region the tax area that applies to the region will be applied.

Price lists & tax

Prior to version 4.8, you were only able to manually enter / upload all prices either including TAX (GROSS) or excluding TAX (NET).

As of version 4.8, when creating a price list, you define whether the prices you will manually enter / upload belonging to the price list will either include TAX or exclude TAX. This allows you to create a GBP price list where you upload prices belonging to the price list including TAX and a USD price list where you upload prices belonging to the price list excluding TAX.

Smarter faceted navigation

Prior to version 4.8, if a customer navigated a product listing page, selected an option from each facet in order to locate a product and then clicked on a product, if the customer then used their browsers back button, when they returned to the product listing page, the options the customer had selected would not be persisted.

As of version 4.8, the options a customer has selected for each facet (and also sort option, page number and page size) will be remembered as the customer navigates backwards and forwards using the customers browsers back and forward buttons. Also when a customer adds a product to the basket they will be redirected to the current page and it will also remember the selection for each facet etc.

Enhancements to CyberSource payment integrations

The CyberSource SOAP API payment method and CyberSource Hosted Order Page payment methods have been enhanced to include integration with PayPal Express Checkout and tokenisation functionality. The tokenisation allows customers to pay and save their card details at the same time. This means that the customer’s card details are available next time and they can pay using saved card details.

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tradeit ecommerce platform version 4.7

Improvements to URL structures

Improvements have been made to the way in which the platform handles and generates URL’s / URL structures. The enhancements made in this area give merchants new controls within the administration system which help to ensure consistency of URL’s throughout their site (normalising character case and handling of invalid characters as examples). The platform also supports the use of URL’s without the .html extension and gives options to use or loose the trailing slash at the end of URL strings. The result is cleaner and friendlier URL’s that are consistent, more professional and predictable.

Canonical tags

To help with natural search engine optimisation and avoid penalties for duplicate content canonical tags are now intelligently designed into the platform. This means that when viewing a product detail page where the product resides in multiple categories and the product has been assigned a main category and you are currently viewing the product in a non-main category, the headers of the page will contain a canonical tag to the URL of the product within the main category automatically.


Improving website performance is a key aspect of all development and so in this version, alongside the URL and navigational improvements, we’ve also introduced caching of URLs and the navigation structure to give a further boost to performance. Merchant controls over caching have also been added to the administration system to allow manual rebuilding of the caching.

Advert Display Conditions

Advert display conditions have been added so that an advert can be displayed on “All content pages”, “When any product is added to the basket”, “All category pages” and “All product pages”.

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tradeit ecommerce platform version 4.6

Gift wrapping enhanced

Gift wrapping has been extended so that as well as being able to gift wrap a complete order, order items can also be gift wrapped separately with different options for each item. The new gift wrapping options are setup and controlled within the administration system allowing item specific gift wrapping options to be defined. The configurable options that a customer is presented with through the storefront have also been enhanced to enable them to browse and select the gift wrapping options for each product.

Improved price lists

Price lists now allow for multiple parent and child price lists, increasing the platform’s flexibility in handling highly complex pricing structures (differential pricing for example) and makes the task of administering prices for large and diverse product catalogues across an ecommerce site or sites (international, business to business, etc.) more efficient.

Promotion sort order

Prior to tradeit version 4.6 the order in which promotions were validated and applied to the basket was fixed. In version 4.6 the promotion sort order can be manipulated by merchants within the administration system.

There are two influences on the order in which offers are applied to the basket; the customer selection type, and the priority of the discount type. Each customer selection is represented by a group of offers. tradeit applies the most customer specific groups to a basket first; the following table shows the order in which offers will be applied based on the customer selection type:

  • 1. Session Specific Offer
  • 2. Coupon
  • 3. Specific Customer
  • 4. Customers in a User Group
  • 5. All Customers

There is a customer selection type hierarchy that is used within the platform by default. However, custom customer selection groups and discount type sub-groups can be added in addition to these and can be reordered to manipulate/customise the hierarchy to best effect.

tradeit then applies certain discount types before others to try and optimise the amount of discount given to the customer without compromising the merchants’ sale. Each discount type is represented by a sub-group under each customer selection group. The following shows the order in which we apply discount types by default:

  • 1. Fixed Price Product
  • 2. Percentage Amount off a Product
  • 3. Fixed Amount off a Product
  • 4. Percentage Amount off an Order
  • 5. Fixed Amount off an Order
  • 6. Free Product(s)
  • 7. Get Cheapest Free
  • 8. Free Shipping
Security enhancements

Tighter security measures give merchants even great control over user access to administration areas in both the storefront and administration system. The new security measures follow stringent PCI standards and many of the new features are under merchant control through the administration system.

User lockout policies:
Merchants are now able to enforce rules for users to temporarily lockout a user, prohibit a session and or prohibit an IP address out of an account when a number of failed authentication attempts occur within a specific time period.

User password policy:
Enforce rules for a minimum number of characters, case sensitivity, required numerical and special characters, limiting repetition of characters, restricting users from including their email address or login, maintain a list of prohibited words, set the number of times that a password can be reused and set a number of days before a password expires and whether to force a user to change or not when it does expire.

HTTPS enforcement:
By default all content pages marked private, all checkout stages and login pages are forced to use HTTPS protocol to ensure security of sensitive data.

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tradeit ecommerce platform version 4.5

This month sees the 3rd version release of the tradeit ecommerce platform in 2011. The development within version 4.5 touches upon many areas of the platform and brings general improvements to a number of day-to-day operational tasks.

Enhanced gift wrapping options

tradeit 4.5 sees enhancements to the gift wrapping options that you can offer your customers. The gift wrapping component now allows the customer to choose an order item gift wrapping option per item and enter a gift wrapping message per item if they have specified that they want certain items gift wrapped. Allowing admins to have greater control over the pricing options / structure of gift wrapping as well as improving the storefront representation of these choices in the storefront / basket delivers a better experience for customers.

Improved pricing structure

Updates to pricing bands for products defining the Was price, Now price & RRP.

Improvements to stock handling

Fine tuning the process for handling stock in certain scenarios such as when a customer abandons their basket etc.

Improvements to returns handling

Improvements to the handling of returns through the administration system and data feeds required for integrations with stock systems. The enhancements allow merchants to allocate return quantities against individual order items.

Improved PIM interface and management of variations

We’ve made managing products within categories easier by removing variations from view allowing better sorting of products. We’ve also added a full text search capability to further enhance the platform’s capabilities when dealing with large numbers of products. A tradeit site has recently launched with over 1m SKUs.

CyberSource payment integrations

tradeit has integration with both CyberSource HOP (visible) and SOAP (invisible) payment interface types. The SOAP interface was integrated with tradeit’s order management process. In tradeIT 4.5 the HOP interface can be used to take payment, this is preferred by most merchants as it aids PCI DSS compliance, whilst the order management process is handled through the SOAP interface.

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tradeit ecommerce platform version 4.4

Red is pleased to announce the release of tradeit version 4.4. This latest release the brand new intelligent adverts engine as well as a complete redesign and rebuild of the facets framework and user interfaces, the introduction of new reporting for promotions and more.

Offers and coupons reporting

Focus your promotional efforts and maximise your sales opportunities by reporting the success of your offers and coupons. The new offers and coupons reporting functionality gives merchants at a glance insight as to the performance of their promotions through the new reporting area. In addition to the new reporting area information on promotions is now linked through to the Order Management System (OMS), giving merchants visibility and complete audit trails for discounts applied to orders.

Reports on offer:

  • View Products Ordered
  • View Orders By Order Status
  • View Orders By Payment Method
  • View Orders By Customer
  • View Revenue By Categories

The offers and coupons report information can also be filtered in the following ways:

  • Date Range
  • Channel / Domain
  • Currency
  • Order Status
  • Group By (Offers / Coupons)

Intelligent ecommerce advertising engine

The new advertising engine enables merchants to merchandise content, products and promotions within advert zones across their stores based on the configurable rules based engine.

  • Manage the content for advertising zones across your site targeting specific users with adverts.
  • Use product adverts to drive personalised cross-sells and up-sells e.g. recommendations etc.
  • Populate advert zones with HTML, images, videos, flash objects or products.
  • Configure your adverts to either display within a page or as a pop-up.
  • Select specific users to target based on their grouping, location and search terms.
  • Schedule adverts to come on and off the website setting specific start and end times and dates.
  • Control which adverts appears in which advert zones in which templates and pages.
  • Ecommerce enabled sites can link adverts in with the promotions engine, presenting personalised discounts and offers.
  • Triggering adverts based on user’s onsite search terms.

Faceted navigation, search results and product listings

Re-engineered and redesigned for far greater control, power and flexibility, tradeit version 4.4 gives merchants the opportunity to configure and apply facets to enhance their site navigation, search results and product listing templates.

  • Manage facets using tradeit’s administration system.
  • Create facets based on product attributes such as size, colour and brand as examples.
  • A product can have one or more values set against each attribute e.g red, green blue etc.
  • Layered filtering on and off of facets.
  • AJAX results displaying without the need to reload the page.
  • Set the minimum number of values that the facet must contain before the facet is displayed or before it’s not displayed.
  • Configure how many values should be displayed when the facet is displayed. If there are a lot of values then the list can be contracted and made to expand by clicking on a more link.
  • Facets using a numerical attribute such as prices can have bands configured to group values together e.g. £10-£25, £25-£50, etc.
  • Vendors can configure when a facet is displayed, whether that is across all categories, specific categories or when a search has been triggered and a category has not been selected.
  • Merchants can also configure the priority of each facet to determine the order in which facets are displayed.
  • Facets can be configured to be displayed as a value is selected.
  • Flexible display controls for users including, links, checkboxes, dropdowns and sliders as examples.
  • Wide reaching, including simple products, main products and variants.
  • Search engine friendly URLs created from using facets.
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tradeit ecommerce platform version 4.3

The latest version of Red’s market leading ecommerce platform, tradeit is here. The 4.3 release includes the unveiling of the new basket API, the introduction of product aliases to better mould to existing business models and workflows and the introduction of the user dashboard.

Basket API

It is now possible to add products to the basket, update the quantity of the products in the basket, delete products in the basket and retrieve the contents of the basket via a set of SOAP Web Services. This new basket API functionality means that tradeit’s market leading promotions engine and checkout (optional) can now be integrated into an existing ecommerce site.

Product aliases

Particularly beneficial for B2B businesses, product code aliases can be used to help customers locate products without searching for a product using the product code allocated to the product by the merchant but a product code that the customer knows the product by (maybe a product code they were using when they dealt with a previous supplier).

New user dashboard

A new dashboard interface has now been added to the latest version of tradeit. The new dashboard interface displays quick links, domain selection and lists the most recent orders placed through the website. Using the dashboard merchants can at a glance see the most recent order activity across their online stores and interrogate individual orders.

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tradeit ecommerce platform version 4.2

Red is pleased to announce the release of tradeit version 4.2. This latest release includes a brand new customer self-service feature set. tradeit’s self-service features provide essential functionality to any business selling online, helping retailers and merchants to meet the needs and expectations of both their B2C & B2B customers.

Improving customer service and ordering experience whilst reducing admin time and costs

As well as improving the ordering and aftersales experience for customers the self-service features also help to reduce the strain on your business by allowing customers to manage their orders / accounts themselves.

tradeit customer self-service features:

  • Create and view any returns
  • A business can create / manage a primary account with many sub-accounts setting permissions, credit limits and authorisation workflows
  • What individuals with sub accounts can see or do in the system is controllable by the primary business account holders
  • Customers can view previous orders including status of orders and line items
  • Place or authorise orders placed by your other accounts
  • View and investigate back orders
  • View account and invoice information including the ability for customers to pay for invoices by credit card and see credit limits
  • Customers can create and manage own sub category of the website
  • Request email me when back in stock
  • Quick reorder from previous orders
  • View statements (e.g. invoices)
  • Manage members (multi account)
  • Service request form
  • Staff can create baskets and prepopulate them for a client to review and checkout at their leisure
  • Roles based permissions system gives granular control over call centre & mail order staff
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tradeit ecommerce platform version 4.1

The latest version of our ecommerce platform tradeit has now been released. This latest release features full order management giving merchants instant up-to-date visibility on order activity across their sites.

Investigate process and print orders

View complete order histories for your customers, check on and update order statuses, process returns and generate credit notes, print order confirmations, invoices and packing slips.

Receipts and order line items

View payment information for orders including receipt value, transaction references and authorisation codes. You can now also view the details and attributes for each product line item in an order.

Custom workflows

Fully configurable workflows within the platform allow merchants to define their processes exactly how they want them. Workflows can be configured to automatically trigger a number of actions to occur including send email, increments status, re-allocate product stock, capture authorisation, cancel authorisation and process return. These auto triggered actions help to ensure a smooth and streamlined process keeping the customer well informed throughout.

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tradeit e-commerce platform version 4

This summer sees the version 4 release of our powerful ecommerce platform tradeit. Our ecommerce platform tradeit brings together the latest e-commerce features, content management and e-marketing.

Our development roadmap is largely driven by our clients, multi-channel retailers and online merchants operating in both business to consumer and business to business environments across a variety of sectors, following and shaping current and future ecommerce best practice.

In-Site Editing

Version 4 introduces market leading in-site editing content management functionality that enables administrators to edit sites in a faster, easier and more natural way. Our new in-site editing functionality means that your sites content to be administered directly through the store front. Create new pages, edit content including images, flash and video.

Zones and Content Elements

The in-site editing works based on content zones and elements, within the site templates there a number of editable zones defined for each page of your site. The editable zones are made visible to the administrator once they have logged in through the store front. Once logged in an admin menu bar will be displayed at the top of the site allowing quick and easy access to the editing options. Our roles/rules based permissions system gives total control and security allowing content changes to be made and stored for reviewing and publishing live later.

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tradeit ecommerce platform version 3.9

Attract, engage and reengage customers like never before with our new rules based promotions engine. One of the most powerful ecommerce promotion engines on the market gives merchants the chance to engage with their customers at the vital stages of the user journey. The promotions engine works in harmony with the built-in email marketing engine offering merchants multiple communication channels.

Highly targeted personalised promotions

Personalise and target your promotional activities by creating customer groups within the platform to enhance campaign performance. Promotional offers can be applied to session, customer, customer groups, categories, product, product groups, specific brands and all products. The rules around the management of promotions is highly configurable and gives administrators total control over the start/end date and time of offers, minimum spend, con/cannot be used in conjunction with other offers, how many times an offer can be used per customer / overall.

The new ecommerce promotions engine allows merchants to create the following discounts and offers:

  • % off an order
  • % off a product(s)
  • £,$ or euro off an order
  • £,$ or euro off a product(s)
  • Fixed price product
  • Free products
  • Free shipping
  • Get cheapest free
  • Bundles (e.g. buy 2 get 1 free, 3 for £10)
  • Coupons
  • Buy X get Y free
  • Free gift / sample
  • Tiered spend and save discounts

Promotion Examples

  • Buy 3 from these selected products and get 10% off
  • Buy 1 get a free gift or free sample
  • 5% off your order when you spend £50 or more
  • £15 off E7247 Speaker
  • 10% off E7247 Speaker
  • Use coupon code DISC10 for 10% selected products
  • Spend £50 and get 10% off, spend £100 and get 20% off
  • Buy 1 get 1 free
  • Free gift wrapping
  • Buy E7247 speaker and get 10% off a pair of headphones
  • Buy any 2 pairs of headphones and get the cheapest free
  • Free shipping when you spend £100
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