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info@redtechnology.comTemplates
Each page is built on a template which is populated with a number of editable zones. Transactional emails are also built on templates which are populated with a number of editable zones.
ECOMMERCE PLATFORM
Ecommerce CMS
Create, update and control product & web content.
The tradeit ecommerce platform features a class-leading suite of expert content management tools giving you complete in-house control over all product and web content. The easy to manage WCM is ideal for creating seamless online user journeys and consistent experiences across any device and touchpoint. With rich PIM for control of product data, simple in-site editing of content, and numerous tools for social engagement, it offers the complete solution for combining your commerce, content and community in a single ecommerce platform. The functionality within tradeit's content management tools shorten deployment times, whilst its flexible architecture provides a development framework that can scale and encapsulate diverse requirements.
Web Content Management
Simple and quick website management for non-technical users.
The tradeit ecommerce platform's Web Content Management (WCM) makes the task of managing web content across ecommerce websites quicker and easier for non-technical staff. It’s the ideal way to ensure your ecommerce websites stay up-to-date and in-tune with your customers. tradeit's web content management system has been designed for ease of deployment and ease of use, enabling increased productivity for users at all levels.
- Create, remove, edit and restore pages
In-site editing enables administrators to edit sites in a faster, easier and more natural way, directly through the storefront.
- Image & media library
The media library enables you to store, share and re-use content. There’s also a built-in image editor and resizer helping to optimise images.
- Multi-lingual content
Translation management for sites using multiple languages including Cyrillic and symbol-based text, both on page and via bulk import.
- SEO friendly
Edit the on-page elements such as page title, meta tag keywords, meta tag descriptions, meta titles to ensure your pages rank well in search engine results pages.
- Content lifecycle management
Full lifecycle management of content, from creation, to deletion and restoration. Administrators can determine whether a page is live or not, and whether to display it in the menu structure, search results and sitemap.
- Roles-based permissions
Roles-based security and workflows give administrator control over who has the right to make changes, who has the right to approve changes and who has the right to publish content live.
- Duplicate channels
Duplicate entire channels meaning international or alternative brand sites become simple to launch (requiring only CSS & design changes) saving customers both time and money.
- 2-Factor Authentication
Supports 2-Factor Authentication when logging in to both the storefront or the administration system.
In-site Editing
Make changes directly on the page, hassle-free.
tradeit features simple to use in-site editing meaning non-technical staff can easily create, edit and delete content pages. As work is carried out directly through the storefront it’s easy to preview your additions or changes to see how they appear before publishing them. Merchants can also update, add or remove content in transactional emails using templates with the same familiar in-site editing interface and workflow used for managing content pages.
Zones
Each zone can be populated with one or more conditional component. Zones can be easily moved up and down the page to change their order.
Components
Within zones, pre-defined components mean different content can be displayed in different ways using text, images, buttons, links, social feeds, carousels, banners, videos or WYSIWYG to create layouts.
Conditional Components
Optionally, each component can have 40+ rules for when to display, enabling advanced personalisation.
Learn more
Elements
Each component contains elements which represent something that can be edited to populate the component. This might be an image, text, video, or a link for example.
Scope
Scope can be applied to content meaning you can display it; globally (on every page of your site(s)), by channel, by template, or by page.
Product Information Management
A central repository of product data for use across any channel.
tradeit's Product Information Management tool provides businesses with a centralised system for managing your product catalogue. tradeit’s PIM gives you the tools you need to ensure that your product data is up-to-date, accurate and consistent across all your online channels.
Create and manage product content on an ad-hoc basis. Through tradeit’s PIM merchants can add / edit / remove product information including pricing, images, relationships, attributes, translations and product groupings.
tradeit organises all products and content through a powerful category structure. System administrators can create an unlimited number of categories and sub-categories, giving them full control over how information is presented. Products and content can be associated with multiple categories, enabling flexible relationships such as cross-category listings, related items, and product groupings—all managed directly within the platform.
Create manageable product groups with unlimited custom attributes, including product code aliases. Attributes can power key features like faceted search, product variations (e.g. size or colour), and automation—tailored to your setup and business needs.
Manage large volumes of data with tradeit's import/export tool. You can easily export existing data, make updates offline, and re-upload it to apply changes across your site. It’s a fast and efficient way to update content, products, or configurations in bulk—without manual entry.
tradeit supports multi-domain, multi-channel, and international ecommerce out-of-the-box, meaning administrators can create, store, and manage alternative content for different websites and languages—including Cyrillic and symbol-based scripts. Translations can be handled both on-page and via bulk import, making it easy to manage multilingual content at scale.
Manage sites with multiple currencies and taxation models such as Nexus (US).
On-site Social Commerce
Power your own social network, within your own site.
The ultimate in peer validation and social proof is delivered through tradeit’s built-in social network. It provides rich, user-generated content with image uploads, comments, and likes, alongside user follow/unfollow options, and site-wide or individual activity feeds, all managed via a user's My Account. These real-time alerts notify users of the on-site actions of their peers (what they’ve uploaded, bought, watched, commented on, followed etc…) providing the social validation they need in the place where they can shop – a combination that’s proven to increase online revenue.
Transformational Ecommerce Solutions
Learn more about tradeit's Content Management tools
Content Management Resources
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Community & Social Tools
Leverage community and social tools to engage with your customers.
Peer reviews and ratings offer tremendous value to prospective consumers and tradeit provides opportunities for users to rate and review products on your site. Administrators have the option to approve, edit or delete any submission before publishing, whilst ratings can also be leveraged to drive faceted navigation, sort options and rankings.
tradeit can also be integrated with third party services such as Feefo or Trustpilot, if your preference is to use an independent review service.
tradeit features control over schema.org, twitter cards and rich snippets meaning you can enhance your output for search engines and influence what is displayed via the various social media channels, such as Facebook, Twitter and Google, when somebody shares a link from your site. Link to all of the common social media sites from your product, content or blog pages.
Manage and host your own integrated blogs within tradeit, with templates and components specifically designed to help. Delivering regular content is a great way to boost your SEO presence and attract visitors. tradeit enables you to tag and reference your articles across other site pages to help ensure reader relevance.
Using dynamic Q&A functionality you can invite users to post questions they have about a particular product or piece of content, and allow other users to respond. All questions and answers can be approved by your administrators before publishing.
Encourage sharing and word of mouth with tell-a-friend functionality on products. You can even reward the referrer and/or referee when using the functionality in conjunction with tradeit’s promotions engine.