Eden Horticulture launch their first foray into ecommerce with tradeit

Eden Horticulture is the UK’s leading manufacturer and distributor of hydroponic equipment and services, supplying specialist equipment to the trade since 2012. Having realised the importance of trading online, they were keen to transition their business towards a web-based ordering solution with a water-tight integration to their Brightpearl ERP system.

As well as adopting an entirely new responsive design and look, they’ve completely rethought the structure of the site to make things easier to find. They wanted to create completely new content, restructure the navigation, enhance the user experience and push the boundaries with the brand identity.

“ The new look has been designed to make it easier for customers to navigate and find the information that they are looking for more promptly and easily. The site is now also compatible with modern tablets and smartphones to allow them to keep updated at their own convenience.”
Director, Eden Horticulture

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