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tradeit next generation ecommerce platform


International, Multi-site Ecommerce Case Study

tradeit becomes the international, multi-site ecommerce platform powering Europe's number one sports nutrition brand, Maxinutrition, which is a GSK company, has grown at a phenomenal rate by focusing on highly effective, research-supported formulas that deliver what they promise. Their products are now available everywhere from specialised stores, gym chains across the country and high-street retailers like Argos, Tesco, Holland & Barrett and many more.

"Managing multi-national websites centrally, with the capability of local content input, branding and pricing structures gives us the flexibility we need to push ahead into global markets. Selecting Red Technology and tradeit is the best business decision I have ever made.”
Ecommerce Director, Maxinutrition

Project Highlights

Completely internationalised; multi-lingual & multi-currency.

25+ ecommerce storefronts for different brands and countries with centralised management.

Highly scalable to handle large customer volumes.

Integration with Maxinutrition's internal systems.

Responsive web design

Project Overview

Maxinutrition products aren't hard to find. Indeed, one of their largest sales channels is online; selling direct to consumers globally via their tradeit ecommerce platform.

Comprehensive ecommerce consultation and responsive web design

Red Technology undertook a comprehensive consultation and design process for Maxinutrition, the first stage of which was a requirements gathering procedure, examining their business structure, customer purchasing habits and scoping out future requirements. This highlighted that there were several features key to the success of the project. At this early stage it is important to make sure you are happy with the proposed solution before fully committing resources. You have to take the time to ensure that you know exactly what to expect, how this will integrate into your current systems and operational structure, what resources will be required and what you can realistically expect to achieve from your online channels, now and in the future.

Maxinutrition decided that Red Technology's tradeit ecommerce platform was ideally suited to their requirements, and asked them to implement the new site. This is a feature-rich, responsive ecommerce solution that can be easily customised to reflect the customer's brand identity, attract new users and encourage repeat purchases. Importantly it also allowed their in-house team to fully manipulate and update the site content via the CMS interface. Multi-domain capability allows them to present different, and shared, content across distinctly disparate websites from a centralised database.

Delivering our ecommerce solution

The tradeit ecommerce platform has enabled Maxinutrition to grow their ecommerce business substantially and is testament to the robust and flexible nature of the platform. Maxinutrition are now centrally managing 25+ ecommerce sites, with several international sites presented in multiple languages and selling in multiple currencies.

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Learn more about our work for Maxinutrition