Combining Web Content Management, Product Information Management and Community & Social tools, tradeit offers expert ecommerce content management, giving online retailers the tools that they need to manage all of their content in-house, including rich media, content assets...Learn more
Utilise Red’s leading edge promotions engine, advertising system, on-site search, email marketing and recommendations to tailor and enrich the customer experience across multiple channels...Learn more
In this highly competitive ecommerce environment, merchants may only get one chance to impress a customer with on-time delivery of their products, great customer service, and accurate billing. tradeit’s Order Management System helps merchants to ensure the smoothest operations, increase sales...Learn more
Highly capable and well proven in the field, tradeit has been strategically developed by Red to be a holistically entwined CMS and ecommerce platform providing implementation flexibility and competitive advantage to its users...Learn more
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Crabtree & Evelyn
International, Omni-Channel Retail Ecommerce Case Study
International sites for UK, France, Germany and Hong Kong.
Integration with AS/400 ERP system plus Klarna, Adestra and Olapic.
Sophisticated promotions capabilities.
In-store ordering and endless aisle capability via tablet devices.
Click and Collect at UK stores.
Dedicated and comprehensive store locator.
Integrated MOTO/call centre application to process telephone orders.
Responsive web design across multiple breakpoints.
Leading UK ecommerce solutions provider, Red Technology was chosen by Crabtree & Evelyn as their new ecommerce technology partner in the UK, France, Germany and Hong Kong. Red used their ecommerce platform, tradeit, to deliver the new solution, providing them with a solid base from which to grow and drive sales. The refreshed version of Crabtree & Evelyn's ecommerce sites have been styled in line with the brand's look and feel, aiming to give a consistent experience for customers regardless of channel. Red Technology's tradeit ecommerce platform enables Crabtree & Evelyn to deliver a richer customer experience through enhanced product information, images and product recommendations, as well as tailoring promotions and content to meet the needs of specific customers.
A powerful ecommerce platform from which to promote, merchandise & personalise
One of the most significant additions to Crabtree & Evelyn's site is the advertising system within the ecommerce platform, enabling them to take a more targeted and personalised approach, tailoring content and promotions to individual customers. Driven by the flexible attribute system, the site's faceted navigation and search connects customers with what they're looking for quickly and effectively.
End-to-end ecommerce solution
The solution delivered by Red Technology includes a number of seamless integrations of data and systems, including two way integratons with Crabtree & Evelyn's bespoke stock management system based on AS/400, Global-e for international payments in local currencies & shipping, Adestra for email marketing, Klarna for payments in Germany and a WordPress blog.
See more at www.crabtree-evelyn.co.uk
Crabtree & Evelyn News
Original fragrance, fine food and gift retailer, Crabtree & Evelyn, have continued their UK omni-channel growth by launching a new Click & collect fulfilment service... read more
As omni-channel retailing continues to evolve, and more retailers invest in technologies that help to drive their online and offline services... read more