B2C Ecommerce

tradeit platform for multichannel retail

Designed for online retailers, the tradeit ecommerce platform is the perfect vehicle for maximising your online sales channel revenue. Its flexibility and adaptability means that it can be perfectly tailored to seamlessly fit in with your multi-channel strategy.

• Web based administration system with content management reduces operating costs


• Search engine friendly for improved search engine ranking


• In-built emarketing and email campaign functionality


• Easily manage multiple websites and multiple brands from a single system


• Proven website implementation and project processes


• Ultimately scalable across multiple servers to handle high sales volume and growth

The feature rich tradeit ecommerce platform combines full multi-site content, merchandising and emarketing strategies. Full content management functionality allows you to control your site layout, products, images and prices in-house, while effectively managing promotional offers to maximise sales.

Scalable, Adaptable and Dependable ecommerce Platform

Red Technology has developed its tradeit ecommerce platform over many years, so you can be sure that our applications are robust and dependable. We realise that no two ecommerce requirements are the same and its many components can be rapidly adapted and customised to suit your specific needs. This means that your ecommerce solution is:

• Built on strong foundations for reliability


• Can be quickly, and cost effectively, adapted to your needs


• Evolves with you as your markets evolve, helping to future proof your investment


• Helps to eliminate the risks and timescales associated building websites from scratch

Designed to sell online effectively

Designed to drive sales and improve sales lead conversion, the tradeit ecommerce functionality means that promotional offers and vouchers are limited only by your imagination. Offers can be personalised to individual customers and customer groups or made publicly available.

• Discount or offer free gifts based on price, volume, and order history


• Merge personalised coupons with your email campaigns and multi-channel promotions


• Up-sell and cross-sell tools help to increase customer spend

Multiple ecommerce channels

tradeit helps capitalise on the diverse nature of the many online sales channels. Whether it's through the web, mobile, marketplaces & affiliates or mail & telephone ordering, the tradeit ecommerce platform can meet your needs now and in the future.

• Push content, products and prices to affiliates, distributors, franchisees and satellite websites


• Manage products across multiple websites with different branding and pricing strategies


• Present content automatically based on a customers browsing device. E.g. mobile phones and laptops

eCommerce integration with offline channels

Whether your retail model is bricks and mortar or direct marketing, the tradeit ecommerce solution can be customised to communicate with your other sales channels, helping to ensure efficient fulfilment and customer service operations. Integrate with:

• Customer service call centres and unified online / off-line order systems take advantage of cost efficiencies and streamline customer service.


• Web services can ensure your ecommerce solution communicates effectively with accounting and CRM software to ensure up to the minute information is available throughout your business.