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tradeit next generation ecommerce platform
By using tradeit’s built-in advertising system in combination with the platform's promotion engine, online retailers can effectively communicate / merchandise their offers across their online store(s). Red’s advertising system gives marketers the control and freedom to communicate new and or relevant products and promotions to their customers throughout their shopping experience. Create engaging product displays, add relevant up-sells and cross-sells and combine them with compelling personalised promotions, offers and discounts.

Advertising System Features

Populate advertising zones with responsive content across your ecommerce store, exposing customers to promotional messaging, up-sells & cross-sells throughout their onsite journey.

Configure adverts to appear based on certain conditions such as only when specific items are added to the basket, when the value of a basket is between 2 amounts, or when conditions of an offer are met.

Leverage your content assets, filling your adverts with product data, images, flash and video.

Control which adverts appear within which advertising zones, within which pages and at which breakpoints.

Track customers arriving on site from specific URLs. These could be PPC, affiliate, social media or online channels.

Display adverts across user sessions, even when customers are not logged in. Configure how long to remember users for (in days).

Click through reporting for adverts and results can be used to profile customers and create new customer groups.

Multichannel retailers can set up adverts to display on specific domains, channels and device types (breakpoints).

Choose from four content types for your adverts; HTML content, redirect to URL, product list and recommended products. Product list content type is manually selected by the merchant, but the recommended products content type will display a list to the customer based on rules configured by the merchant or via pre-defined metrics.

Match customers to adverts based on their geographic location (billing address, shipping address, country or longitude & latitude of browser) displaying ads with the right content (language & currency) to the right visitors.

Find out more about tradeit's Advertising System

Creating and configuring adverts

Leverage content assets from across your business and populate advert zones with any type of content including products, images, videos, flash objects and HTML. Configure which adverts appear in which zones within which templates. The advertising system can also be used to manage paid advertising placements across your website(s).

On-Site Search Terms

Displaying the right content to the right customers based on their shopping intent.

Create and configure adverts to display based on what a customer searches for using the on-site search feature. Use the analytical tools to find out what the most popular searches are and start creating adverts to display against those.

Specific Customer Groups

Displaying the right content to 'logged in' customers based on what you know and what you think you know about them.

Create and configure adverts to display to specific customer groups. A customer group can be created on the fly, you can have as many groups as you like and an individual customer can exist within multiple groups. Users can also be remembered between sessions, so even if they are not logged in, personalised content can be displayed to them when they return to the site.

Basket Contents

Create and configure adverts to customers based on the products that are in their basket.

This can be a very effective way of upselling by communicating particular promotions that a customer will be eligible for if they add additional products to their basket. Alternatively you can take the opportunity to promote related products and promotions based on their basket contents.

Basket Value

Displaying specific content to customers based on the value of what they're buying.

Create and configure adverts to customers based on the value of the products that are in their basket. Set a minimum and maximum basket value to trigger the display or removal of adverts. This can be a very effective way of upselling by encouraging users to increase their spend by displaying messages such as 'Spend another £x to qualify for FREE delivery'. This text can be dynamically generated to display on your adverts, but change to a different advert once they have reached the threshold.

Basket Offers

Displaying specific content to customers based on whether an offer is applied to their basket.

Create and configure adverts to display or be hidden from customers based on whether an offer is applied to their basket. For example, if an advert displays 'Free delivery if you spend over £50', once a user has added more than the threshold to their basket to qualify for the offer, the merchant may then remove the advert completely or change it to display a different advert.

Geographic Targeting

Displaying specific content to customers based in different countries or regions.

Create and configure adverts to display to customers based on the country they are browsing your site from. For instance, a retailer may offer promotions specific to the location the user is visiting from or offers that are specific to events/holidays unique to that specific country, which aren't relevant for their geographic markets (e.g. Bastille day in France or Thanksgiving in the US).

Time & Date

Displaying specific content to customers based on the date or time of day.

Create and configure adverts to display to customers based on the date or even the time of day. Ideal if you sell seasonal products or items for specific holidays such as Easter or Valentine's day, maybe you even sell items based on the time of day like food such as breakfast, lunch or dinner. Using seasons or holidays is another way of targeting your adverts and offers to specific customers.

Channels, Domains & Devices

Displaying specific content to customers based on the channel or device type they are using.

Create and configure adverts to display to customers based on the channel, device or domain the user is visiting your site from.

Create different adverts and offers for your various brands' sites or tailor promotions towards mobile, tablet or desktop users. Ideal for driving mobile users to stores or pushing overstocked items online. For responsive designed sites you can create different adverts based on the various breakpoints your website is displayed at, so you could have a different advert for mobile and desktop devices.

Gift/Wish Lists

Displaying specific content to customers based on the contents of their Gift/Wish List(s).

Create and configure adverts to display to customers based on the contents of their Gift or Wish List(s). If you already know that a user is interested in a certain product or products, then tailor adverts and promotions towards them by using their Gift or Wish List information once they have logged in. You can also deliver adverts based on the items that are on their Gift or Wish List down to an individual product level.

Referrals

Displaying specific content to customers based on the route they took to reach your site.

Create and configure adverts to display to customers based on how they reached your site. For instance, a retailer may offer promotions specific to those users responding to an email campaign or offers that are only valid to those people visiting from an affiliate site during a certain period.