tradeIT eCommerce Software Solution

Web 2.0 eCommerce

Web 2.0 is all about making your ecommerce web site more appealing, interactive and easy for your customers to use intuitively. The richer and easier the shopping experience is, the more likely your customer is to make a purchase – and return for repeat purchases. Contact Us via our ecommerce software enquiry form to find out how we can help your business.

The latest technologies and applications can be incorporated into the tradeIT ecommerce system as they are developed.
Because it is based on flexible ASP.NET and SQL technologies, new and innovative functionality can be quickly and economically implemented into the core system as they are developed – helping to future proof your ecommerce web site and ensuring good return on investment.

"The tradeIT ecommerce platform incorporates a host of web 2.0 technologies
and is flexible enough to keep up with new innovations, trends and tools"

Make Product Research Easy and Intuitive for Customers

Making your products easy for customers to find is imperative, and web 2.0 ecommerce technologies can certainly help with that. However, the latest technologies take things further by dynamically providing greater product detail and information – ensuring that customers have everything they need to make an informed purchase decision. Web 2.0 ecommerce helps to remove the uncertainty about a products suitability and improve conversion rates.

Page delivery technology allows richer product detail and imagery to be downloaded in a quicker timeframe; overcoming the slow page download times typically associated with feature rich ecommerce pages.
Visually rich pages that clearly display product options, colours and mix and match features allow customer interactivity without the need to refresh and re-download pages make the shopping experience smoother.
Product comparison tools allow customers to look at products side by side.
Site search functionality, including auto-fill, the ability to save searches, sort and filter functionality help customers find the right product and come back to it easily.
Tagging, enhanced email-a-friend, RSS feeds and customer reviews let you keep your customers informed about new and changing products, while at the same time helping get you and your products in front of a wider audience.
Dynamically deliver personalised page templates, layouts and functionality based on customer preferences.

Increase Conversion Rates with a Dynamic Shopping Basket

A significant factor in abandoned shopping baskets is functionality. Unwieldy shopping baskets act as a deterrent. The tradeIT ecommerce system incorporates an incredibly functional shopping basket designed to communicate effectively with the customer and enhance the shopping experience.

Ability to save the basket allows customers to return and complete a purchase at a later date. This also provides the opportunity to email reminders and analyse abandoned baskets with a view to improving conversion rates.
Dynamically update products, quantities and subtotals without having to refresh and reload the page – making sure the customer is always aware of what’s in their basket.
Include product images, size information and comprehensive details to re-assure the customer that they have added the correct item into their shopping basket.
Automatically incorporate upgrade, accessory and up-sell features to increase spend levels.
Utilise advanced promotion tools and special offers such as vouchers, discounts and offers to encourage basket and sale completion – improving conversion rates.

Smoothing the eCommerce Checkout Process

Making the order and payment process as quick and simple as possible will dramatically improve conversion rates and boost sales. Web 2.0 ecommerce tools enhance the buying experience by making the process quick and simple for customers.

Dynamically linking to customer accounts speeds up the checkout process, reduces the need for the customer to re-enter data and allows quick selection from multiple delivery addresses.
Address auto complete and form data checking can be done quickly and without page refreshes to speed up the process – instantly informing customers about problems with the information they are providing.
Repeat purchases can be completed very rapidly, often with just one click – while retaining the ability to change delivery and payment details.
Fewer page refreshes reduce the chance of data – and customers – being lost in transit.
Unnecessary form fields can be hidden until required, removing confusion about what details the customer is required to complete and ensuring they are not put off by lengthy, irrelevant forms.

Interaction and Relationship Building

Web 2.0 ecommerce provides the opportunity to build more meaningful and longer lasting relationships with your customers. Tools and functionality allow you gain a greater understanding about what customers want, how they shop your site and how you can effectively promote to a wider audience.

User generated content tools, such a product review tools allow customers to feedback on your products. Not only does this provide invaluable feedback to you, but provides purchase reinforcement to other potential customers – helping them to make a purchase decision.
The ability to add tags allows your customers to recommend your content and products to friends and groups on social networks – expanding your visibility and attracting additional customers to your site.
RSS Feeds and blogs allow you to dynamically and cost effectively promote your brand and push new products to your core users.

On To... Effective eCommerce Administration OR eCommerce Software Enquiry Form

Downloads

tradeIT eCommerce Overview

tradeIT eCommerce Architecture

Quote marks tradeIT is an extremely reliable product… the upgrades allow the software to grow with us

Kate Bevan, Marketing and Ecommerce Manager, F Hinds