eCommerce Catalogue Management
Sophisticated Online Catalogue Management
Essential to effective ecommerce software is the ability to quickly and competently manage your online product and services offering and tradeIT makes this easy to do. Infinitely scalable, the catalogue can handle an unlimited number of products, categories, sub-categories and product attributes. Therefore your ecommerce platform can continue to grow with you as your business grows or diversifies into additional markets. Contact us via our ecommerce software enquiry form to find out how we can help your business.
“Flexible, adaptable, dependable and robust”
- Unlimited products, categories and subcategories.
- Multiple product descriptions, images and attributes for effective customer targeting.
- Unlimited product variations such as size and colour.
- Manage multiple price lists.
Improve eCommerce Customer Targeting
The tradeIT ecommerce platform allows you to assign multiple descriptions, prices and promotions to each product or product group. This means that you can easily and effectively push personalised content and offers to customer groups or individual customers and trade accounts, enriching their experience, encouraging repeat visits and increasing sales.
- Push targeted product images, features and benefits to different customer groups to increase relevance and sales conversions.
- Differentiate your content and prices between B2B and B2C customers.
- Improve international sales by presenting content to customers in their own language and currency.
- Multiple price lists are easily managed and allow you to offer personalised prices and offers to your key customers and accounts.
Online Systems Integration Saves Time and Money
tradeIT can be configured to effectively communicate with your stock, ordering and accounting systems to ensure accurate sales and stock holding reporting. All of or parts of the product catalogue can quickly and easily be imported or exported, allowing rapid response to market conditions while saving both time, resource and money:
- Batch importing price changes and content updates allows you to manipulate data in excel and then upload to your ecommerce store in one easy step
- Real time or scheduled communication with in-house legacy systems ensures assures accurate and pertinent sales and stock reporting, helping you keep in touch with your profitability and business trends.
eCommerce Trading Rules Ensure Online Conformity
The tradeIT ecommerce software platform can be customised to enforce your own set of business rules:
- Powerful tools allow you to configure your own trading rules.
- Set your own limits on price discounting and minimum margins helps to filter out pricing errors and protect your margins.
- The ability to set go-live and take-down dates in advance for product availability, content changes, prices and promotions help you to effectively plan and execute online campaigns.
- Upload products and content safe in the knowledge that they will only be available to customers when you want them to be.
On To... Shopping Basket Features OR eCommerce Software Enquiry Form
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t: 01865 880 800
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e: info@redtechnology.com
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Not only does the new ecommerce platform enhance the customer experience and improve site manageability... helping to ensure good return on investment
Daniel Crown, Managing Director, lookfantastic

