Shopping Basket

Powerful ecommerce shopping basket

Shopping basket functionality can make or break an ecommerce store. It must accurately present order information in a way that actively encourages customers to complete a purchase and not act as a barrier to sales. The tradeIT ecommerce platform shopping basket and checkout components are a fully customisable highly effective sales tool, meeting the needs of your customers and target markets.

“Increase turnover and average order value”

• Designed to increase average basket size and turnover.
• Customisable and flexible enough to offer personalised customer content.
• Member and non-member design options enhance flexibility.
• Capable of handling multiple currency, multiple tax zones and multiple payment options.
• Complex B2B pricing and invoicing, plus B2C credit card sales.
• Dynamic up-sell and cross-sell tools maximise turnover and sales of complimentary products.
• Integration with leading PSP’s such as Secure Trading, Datacash, Worldpay, Protx, Paypal and major banks ensure safe, secure online payments.
• Multiple payment types including subscription and direct debit.
• Incorporated gift vouchers and gift wrapping options.
• Multi-currency with variable or floating options
• Handles multiple and comple tax and shipping requirements
• Sophisticated and customisable My Account feature set

Promotions and offers

tradeIT has a sophisticated set of options to ensure that your shoppers are hooked and are enticed back for more. As well as handling tiered price lists that are particularly apt in business to business systems the following sophisticated set of promotions, offers and discounts are out of the box features of tradeIT ecommerce software.

• Ability to assign a fixed amount discount against an order (example: £5 on orders over £100)
• Ability to assign a percentage discount against an order (example: 5% on orders over £100)
• Ability to assign a fixed amount discount against an individual product, a group of products or products of a particular manufacturer (supplier) (example: £5 off on a particular toy or on a group of toys, for example 5-7 year olds)
• Ability to assign a percentage discount against an individual product, a group of products or products of a particular manufacturer (supplier) (example: 10% off on a particular toy or on a group of toys, for example 5-7 year olds)
• Assign a fixed price on products that can be valid only with the use of a coupon (When a specific coupon is entered in the basket, products assigned to this offer will have a fixed price, for example enter promotional code and get Product X for £9.99 (normal price £14.99))
• Buy Product X and get Product Y for free.
• Assign Free Shipping to a product, a group of products or products of a particular manufacturer (supplier)
• Online vouchers: Enter promotional code in the basket and get a discount off the order

Personalisation maximises ecommerce conversion rates

The tradeIT shopping basket is customisable and flexible enough to automatically offer personalised customer content. By linking it to customer accounts you can tailor not just the information shown to individual account holders, but also personalise offers, prices, vouchers, promotions and layout to ensure maximum conversion rates. Contact Us via our ecommerce software enquiry form to find out how we can help your business.

Accurate and flexible shipping calculator

TradeIT's ecommerce shopping basket is capable of handling multiple customer addresses and delivery options – ensuring your site is a good fit between your fulfilment capabilities and customers shipping needs.

• Integrate with 3rd party shippers software systems.
• Calculate shipping charges based on products purchased and the customer delivery zone.
• Handle complex tax calculations across different tax jurisdictions.

Price lists

The tradeIT ecommerce software can manage multiple price lists where price structures can be based on quantity purchased and personalised to individual customers. This allows the easy management of complex B2B price structures:

• Offer personalised prices to account customers.
• Base prices on quantity purchased.
• Offer payment by credit card or invoicing options with account credit limits.

Minimise abandoned baskets to maximise ecommerce revenue

Shopping basket layout can be customised to match the needs of your customers. By ensuring that the layout and functionality of the basket is relevant, you can mitigate against abandoned shopping baskets to improve customer conversion rates and increase your bottom line.

• Options to include images, accurate product descriptions and sizes so that customers are confident they have added the right products to the basket.
• Clearly display shipping fees and delivery options.
• Cross-sell and up-sell options can increase customer spend by showing them relevant accessories or upgrade options in the shopping basket.