TradeIT

ecommerce platform

Ecommerce Promotions Engine

Engage and re-engage more customers

Boost your online sales performance with one of the most powerful ecommerce promotion engines on the market. tradeit's promotions engine enables merchants to tailor the customer experience across multiple channels, personalising promotions, products, recommendations, content & pricing. The extensive rules based promotions engine empowers web teams to drive promotional, personalisation & behavioural merchandising strategies.

The promotions engine has five core components:



Offers, Discounts & Coupons

tradeit’s flexible rules based ecommerce promotions engine provides merchants with an advanced out of the box tool set to help them engage and reengage more customers, increasing conversion rates and ultimately driving more revenue.


Features:

  • Highly configurable rules based offers engine capable of handling even the most complex promotions.
  • Discounts can be applied to all customers or be restricted to specific customers, groups of customers or customers with a particular coupon code.
  • Trigger session specific offers for customers arriving on site from a specific URL. This could be a PPC, affiliate, social media or another online channel.
  • Use discount bands to apply different discounts depending on the value of the customer’s basket.
  • Create product bundles by taking a selection of products and when they are added to the basket together the discount is applied.
  • Generate coupon codes on the fly and link them to specific discounts and offers.

Available discounts & offers

  • % off an order
  • % off a product(s)
  • £,$ or euro off an order
  • £,$ or euro off a product(s)
  • Fixed price product
  • Free products
  • Free shipping
  • Get cheapest free
  • Bundles (e.g. buy 2 get 1 free, 3 for £10)
  • Coupons
  • Buy X get Y free
  • Free gift / sample
  • Tiered spend and save discounts

Storefront examples

  • Buy 3 from these selected products and get 10% off
  • Buy 1 get a free gift or free sample
  • 5% off your order when you spend £50 or more
  • £15 off E7247 Speaker
  • 10% off E7247 Speaker
  • Use coupon code DISC10 for 10% off selected products
  • Spend £50 and get 10% off, spend £100 and get 20% off
  • Buy 1 get 1 free
  • Free gift wrapping
  • Buy E7247 speaker and get 10% off a pair of headphones
  • Buy any 2 pairs of headphones and get the cheapest free
  • Free shipping when you spend £100

Get in touch...
Complete our enquiry form or Call us on +44 1865 880 800


Advanced ecommerce promotion management

The advanced promotions rules based management gives administrators a high level of control over offer conditions including start / end dates and times, minimum spends and include / exclude certain products and or customers.

Start and end dates and times

Plan out your promotional strategy ahead of time by creating and scheduling promotions to auto trigger by selecting specific start and end dates. Merchants can even schedule offers to run during hour by hour time frames, giving you the ability to run true limited time offers at times chosen by you.

Control promotion usage

Limit an offers usage to manage your promotions budget by controlling how many times an offer can be used site wide or per customer. You can also choose whether an offer only applies to a customer if it is their first order allowing for introductory promotions.

Include / exclude specific products, categories, brands and customers

Set the Include and exclude conditions for each offer whether the offer is for specific customer groups, certain products, product category, brand(s) and all products.

Auto triggered offers

Offers can be auto triggered based on specific user actions such as completing a product review, recommending a friend or by visiting a specific URL.

Other triggers include:

  • Basket content – trigger offers based on the products or combination of products a customer selects.
  • Basket value – offer discounts or free products based on customer spend to encourage basket conversion rates.
  • Product quantity – price can be based on quantity purchased.
  • Previous purchase history – maximise customer return rates by promoting offers on products and accessories that complement previous purchases.

Personalised promotions

Target specific customers or customer groups and session specific promotions based on the users originating URL, session specific promotions are designed to help merchants maximise their promotions effectiveness by tailoring their offers to customers arriving on site via affiliates or Pay Per Click (PPC) campaigns.

Multiple communication channels

Take advantage of the key communication touch points throughout the customer journey with email communications. tradeit’s promotions engine works in harmony with the platforms e-marketing engine to help ensure you communicate the right offers to the right customers at the right time.



Advertising System

By using tradeit’s built-in advertising system in combination with the platform's promotion engine, online retailers can effectively communicate / merchandise their offers across their webstore(s).

Red’s advertising system gives marketers control and freedom to communicate new and or relevant products and promotions to their customers throughout their shopping experience. Create engaging product displays, add relevant up-sells and cross-sells and combine them with compelling promotions, offers and discounts.

Features:

  • Populate advertising zones across your ecommerce store, exposing customers to promotional messaging, up-sells & cross-sells throughout their journey onsite.
  • Choose to display adverts either within a page template or as a pop-up.
  • Improve your conversion rates & customer loyalty.
  • Manage multiple translations for your adverts, displaying ads with the right content (language & currency) to right visitors.
  • Leverage your content assets, filling your adverts with product data, images, flash and video.
  • Use the advertising system to create ads that publicise your promotions.
  • Control which adverts appear within which advertising zones within which pages.
  • Configure individual adverts to only display for specific customers, customer groups & anonymous customers.
  • Customers arriving on site from a specific URL. This could be a PPC, affiliate, social media or online channel.
  • Match customers to adverts based on a customer’s geographic location (billing address, shipping address or country).
  • Multi-domain and multi-channel retailers can setup adverts to display on specific domains / channels.
  • Click through reporting for adverts and results can be used to profile customers and create new customer groups.
  • Read more about our Ecommerce Advertising System

Get in touch...
Complete our enquiry form or Call us on +44 1865 880 800

 


Recommendations Engine

Utilise tradeit’s recommendation engine to help guide your customers towards the products that they want by displaying relevant cross-sells and up-sells. tradeit’s recommendation engine can enhance the experience for your customers, increases sales, conversion rates and average order value.

Features:

  • Maximise sales by displaying relevant product cross-sells & up-sells
  • Red can configure algorithms which automates merchandising recommendations. These algorithms can leverage various data sets to ensure that the products displayed are highly relevant to the customer. Data sets include customer’s search criteria, customer location, an individual customer’s order history, other customer’s order histories, product ratings, stock availability and more.
  • Take merchandising control over product relationships & ordering of cross-sell / up-sell products.

Get in touch...
Complete our enquiry form or Call us on +44 1865 880 800

 


Integrated email marketing

The tradeit ecommerce solution incorporates a fully functional email campaign manager that allows you to effectively communicate with your customers.



Features:

  • Manage automated responses, such as order confirmations. You decide when your customers are emailed and what the email content is. Tailor automated responses to specific customer types.
  • Design and build emails in-house with the easy to use email builder that allows you full control of imagery, layout, content and links. Send emails in both HTML and text versions – ensuring your customer can always read your email content.
  • Manage email lists and mass email to customer groups from within the back office application.
  • Import and promote to external and 3rd party email lists.
  • Monitor bounce backs and unsubscribe requests automatically.
  • The ability to measure and report on response and conversion rates allows you to continually hone and improve on your email communications.
  • Integrate promotions into your email campaigns to drive sales forwards. Dynamically generate customer group or individual vouchers and promotions for each customer from within the tradeit ecommerce system.

Get in touch...
Complete our enquiry form or Call us on +44 1865 880 800

 


Offers Analytics & Reporting

Understand the effectiveness of promotions and offers and identify those which are top performers using tradeit’s dedicated promotion reporting capabilities. Report on e-commerce promotions and offers breaking down the total revenue generated from orders against each promotion or offer. The transactional data required for the reports is stored and processed overnight for speedy querying without affecting site performance.

Features:

  • The offer report screens provide merchants with a number of filters to customise reports.
  • Data included in any reports can be filtered by date range, domain / channel, currency & order status.
  • Information can be viewed in two ways, the first is by grouping offers and the second allows grouping by coupon.
  • Both views provide a summary of information displaying the total number of orders and the value of those orders.
  • Information on which promotions and offers have been used on an order is also displayed against each individual order viewable within the order details screens. Against each order the Promotion / Offer name or coupon code, the discount total (ex VAT, inc VAT) & the discount line total (ex VAT, inc VAT).
  • Drill down to reveal more detailed information (line by line) for each order, displaying the order ID, user ID, customer name, email, order value, number of items, order date and whether it was their first order or not.
  • Report data can also be exported as a CSV to either include the summary information or the more detailed order (line by line) information.

 

Get in touch...

For more information on Red, our tradeit ecommerce platform
and how we can help your business...
Complete our enquiry form or Call us on +44 1865 880 800