ecommerce platform

Online Marketing for eCommerce

Maximise your ecommerce sales opportunities, encourage repeat customer visits and purchases with the range of emarketing tools and functionality that are integrated with the tradeIT ecommerce system.

"Whether it's pushing products to affiliates, managing email campaings or offering
personalised vouchers and discounts, tradeIT can help maximise your marketing strategy"

Integrated email marketing

The tradeIT ecommerce solution incorporates a fully functional email campaign manager that allows you to effectively communicate with your customers.

• Manage automated responses, such as order confirmations. You decide when your customers are emailed and what the email content is. Tailor automated responses to specific customer types.
• Design and build emails in-house with the easy to use email builder that allows you full control of imagery, layout, content and links. Send emails in both HTML and text versions – ensuring your customer can always read your email content.
• Manage email lists and mass email to customer groups from within the back office application.
• Import and promote to external and 3rd party email lists.
• Monitor bounce backs and unsubscribe requests automatically.
• The ability to measure and report on response and conversion rates allows you to continually hone and improve on your email communications.
• Integrate promotions into your email campaigns to drive sales forwards. Dynamically generate customer group or individual vouchers and promotions for each customer from within the tradeIT ecommerce system.

Powerful ecommerce promotion tools

Designed to drive sales and improve sales lead conversion, the tradeIT ecommerce systems functionality means that promotional offers and vouchers are limited only by your imagination. Offers can be personalised to individual customers and customer groups or made publicly available, examples offers are:

• £-off discounts
• %-off discounts
• Voucher codes
• Free gifts
• Volume discounts
• Shipping discounts
• Up-sell and cross-sell offers to increase basket size and turnover

Promotional offers and discounts can be set to be automatically triggered by a variety of attributes, including:

• Basket content – trigger offers based on the products or combination of products a customer selects.

• Basket value – offer discounts or free products based on customer spend to encourage basket conversion rates.

• Product quantity – price can be based on quantity purchased.

• Customer type – tailor your offers to specific customers and members.

• Previous purchase history – maximise customer return rates by promoting offers on products and accessories that complement previous purchases.

• Voucher codes can be openly available, tied to individual customer accounts or be restricted by quantity and date.

Online Customer Accounts Encourage Repeat Visits

Powerful tools allow your customer to actively engage with your online shop; providing useful feedback on products, encouraging repeat visits and helping your customer to shop the site more easily.

• User accounts and log-in allow customers to develop wish lists and save their favourite products. This speeds up their shopping process when they are ready to buy, provides useful feedback to the retailer and allows you to actively email product reminders and targeted special offers.
• Top selling product lists can be automatically generated and dynamically displayed, suggesting product choices to customers and helping them to shop effectively.
• Customer product review functionality can give credibility to product claims and encourage others to purchase. It also provides invaluable feedback about what your customers think of both your business and your products.
• ‘Refer a friend’ and ‘email a friend’ functionality allows customers to engage with their friends, effectively advertising your site and products for you, improving unique visitor rates and improving sales.

Sophisticated eCommerce Display Tools

The tradeIT ecommerce platform helps your customers shop in a more intuitive and informed way, providing them with the information they need to make an informed purchase decision.

• Image zoom without the need to download add-ins lets your customers take a closer look at your products without having to wait for lengthy downloads.
• Multiple product views can quickly download in the background. Negating the need for page refreshes makes the process smoother and quicker for the customer, helping to keep them engaged.
• Display product thumbnails and size information in the shopping basket to re-assure your customer that they are buying the right product –easing the way to a completed sale and reducing abandoned baskets.
• Dynamically display content based on user preferences and offer comprehensive levels of product information - allowing a customer to dig as deep as they want without the need for time consuming page refreshes. 

Search Engine Friendly eCommerce

Search engine optimisation (SEO) is increasingly important in competitive ecommerce markets. As a major lead generation tool for e-tailers, good search engine ranking is imperative and our tradeIT ecommerce system is designed to help increase natural search engine ranking and visibility; making sure your customers can find your website and products online.

"Not only does tradeIT help your customers to find you, but it allows
search engines to see and link directly to your products"

Search Engine Friendly URL’s

Our tradeIT ecommerce platform generates URL’s that are easy to read and understandable for both your customers and search engines. Incorporating product and category detail within the URL means that search engines know where your products are and can directly link to them, driving targeted customers directly into the heart of your website.

• Search engine spiders can index your whole site and don’t get stuck on meaningless URL’s. The greater the visibility you have, the more chance you have of being found by potential customers.
• Search engines and product comparison sites can link directly to your products, helping to drive revenue with highly targeted leads.
• URL’s can act as a breadcrumb trail; instead of meaningless drivel, the URL reassures the customer about where they are on your website.
• Additional friendly URL’s and links can be created to assist with micro sites and marketing campaigns.
• Editing features allow you to name your own meaningful URL’s.
• Incorporate keywords into URL’s to boost natural search engine ranking and increase site traffic.

eCommerce Content Management System (CMS)

The tradeIT ecommerce platform incorporates an easy to use CMS package that enables business users or search engine optimisation experts to rapidly update website content. Continually improving and updating your content to make it more relevant will help to increase search engine ranking and therefore boost your site traffic with good sales leads.

• Manage and maintain meta data such as page titles and descriptions at site level, category level or individual product level to ensure search engine relevance and improve visibility.
• Incorporate keywords into meta data, site content and URL’s to assist in search engine optimisation strategies designed to increase product and brand visibility.
• Automatically generates content sitemaps, further improving search engine indexing, and dynamically integrate with google sitemap to report search engine spider effectiveness.

Marketing Integration

• CRM – the tradeIT ecommerce system can be integrated with CRM packages such as ProspectSoft to help you understand and examine your customer base – in turn helping to improve sales conversion rates.
• SEO – the ecommerce system gives you the functionality to edit and control your own content and meta data. Implementing a keyword campaign will help to improve search engine ranking and drive additional visitors to your site.
• Dynamically deliver content and promotions to your affiliates while measuring their sales success. Manage them through integration with 3rd party affiliate applications such as Affiliate Window.
• Push your products to price comparison engines such as Dealtime, Kelkoo and Google Base etc.

 On to Web 2.0 eCommerce