ecommerce platform
Ecommerce CMS
Enterprise class ecommerce content management

Combining Web Content Management, Product Information Management, Community & Social Media, tradeit offers expert ecommerce content management, giving online retailers the tools that they need to manage all of their content in-house, including rich media, content assets & product information. tradeit's ecommerce CMS enables online retailers to manage and leverage all of their content more effectively, creating engaging ecommerce sites that simply sell more.
The ecommerce CMS has four core components:

Product Information Management (PIM)
tradeit provides online and multi-channel retailers with a centralised system for managing rich product data. tradeit’s PIM gives vendors the tools that they need to ensure that their product data is up-to-date, accurate and consistent across their online channels.
Features:
- Product Catalogue Management (PCM)
- Multi-channel & multi-domain management. Aggregate all of your product data creating a central repository of accurate, enriched content for use in online and offline channels.
- Unlimited user defined product attributes
- Manage faceted navigation and search
- Differential pricing & multiple currencies
- Flexible taxonomies architecture enables multiple association of products across categories, related products and product groupings.
| - Unlimited products, categories and subcategories.
- Multiple product descriptions, images and attributes for effective customer targeting.
- Unlimited product variations such as size and colour.
- Manage multiple price lists.
- Manage content in multiple languages
- Image resizer
- Sophisticated on-site search
- Read more about Product Information Management
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Get in touch...Complete our enquiry form or
Call us on +44 1865 880 800

Web Content Management (WCM)
The tradeit ecommerce platform incorporates Red's fully functional web content management system featuring market leading inline editing functionality. Making it quicker and easier for non-technical staff to manage, update and refresh website content in-house. It’s the ideal way to ensure your website stays as up to date and in-tune with your visitors needs whilst simultaneously cutting costs.
Features:
- Inline editing enables administrators to edit sites in a faster, easier and more natural way directly through the storefront. Create new pages, edit existing content and embed rich media content including images, flash and videos with the asset manager.
- All pages within the tradeit ecommerce platform are built around templates – these control the structure and layout of your web page, ensuring conformity to corporate image and usability guidelines and making sure content is correctly positioned.
- Translation management for sites using multiple languages
- SEO & Links Management
| - Store locator
- Roles based security and workflows gives you contro overl who has the right to make changes, who has the right to approve changes and who has the rights to push content live.
- Read more about Web Content Management
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Get in touch...Complete our enquiry form or
Call us on +44 1865 880 800

Community & Social Toolset
Red’s ecommerce CMS provides online retailers with a number of community and social tools to help them engage with their customers and develop an online community.
Features:
- Forums
- Blogs
- Reviews & comments
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Get in touch...Complete our enquiry form or
Call us on +44 1865 880 800

On-Site Search, Facets & Navigation
With the right platform, on-site search is one of the areas where merchants can significantly improve conversions and ultimately revenue.
Features:
Improve your site search speed and accuracy- Fast searches returning accurate results promptly.
- Multi-faceted search allows customers to sort, apply and remove filters on the results
- Sorting (price, name, new products, star rating - or other fields specific to the project)
- Paging (customer can also choose the number of products to display at any one time)
- Filtering (customer can filter the list of products by applying filter options)
- Vendor maintained dictionary for handling misspellings, synonyms, alternative and related terms.
- Matching of products to be included in the record set is configurable; you can choose which fields should be used to match products against the search term and how they should be matched against the search term e.g. partial match or full match.
- Configurable search sweeps means that on the first sweep you could attempt to match the search term using a full match against the product code, then if no results are found, do a sweep against product name, product long description, product hidden search keywords description using a full match and then if still no results do a final search of a partial match in product code, name, description, hidden keywords.
| Merchandising your search results- Vendors can create and control hero products to trigger with specific search terms. These can be positioned above or to the side of the products set.
- Promotional areas for ads and banners. These can be set to display against specific search terms and can be configured to display offers, products or even content pages.
- Data rich search results (descriptions, product attributes, add to basket etc).
- Customise “no results found” page with suggested products and promotional teasers to minimise exit rates.
Guided site searches- Search results grouped by context.
- Site wide coverage capable of aggregating results from products, blogs, forums and content pages including rich media.
- Search facets show the number of products returned.
- Allow customers to buy directly from the search results.
Customer experience
- Configurable redirects, exact matches can take the customers straight to a specific product page.
- Scalable architecture flexes to cope with peak query volume.
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Get in touch...
For more information on Red, our tradeit ecommerce platform
and how we can help your business...Complete our enquiry form or
Call us on +44 1865 880 800