Ecommerce Basket & Checkout

Increase conversion rates with Red’s dynamic basket flexible checkout

Ecommerce basket and checkout functionality can make or break an ecommerce store. It must accurately present order information in a way that actively encourages customers to complete a purchase and not act as a barrier to sales. The tradeit ecommerce platform shopping basket and checkout components are fully customisable highly effective sales tools, meeting the needs of your customers and target markets

tradeit’s e-commerce basket and checkout has been designed and engineered to keep customers engaged in the checkout process, reducing abandonment whilst simultaneously providing merchants with opportunities to increase basket size and order value with relevant cross-sells, up-sells and promotions.

Benefits of tradeit's ecommerce basket and checkout

• Designed to increase average basket size and value.
• Customisable and flexible enough to offer personalised customer content.
• Member and non-member checkout options enhance flexibility.
• Capable of handling multiple currencies, multiple tax zones and multiple payment options.
• Handles B2C & complex B2B pricing and invoicing.
• Dynamic up-sell and cross-sell tools maximise turnover and sales of complimentary products and services.
• Pre-built integrations with leading payment providers such as Cybersource, Datacash, Worldpay, PayPal, major banks ensure safe, secure online payments for both customers and merchants.
• Multiple payment types and additional types accepted including subscription, direct debit and on account.
• Incorporated gift vouchers and gift wrapping options.
• Multi-currency with variable or floating options.
• Handles multiple and complex tax and shipping requirements.
• Sophisticated and customisable “My Account” and customer service feature set.

Would you like to know more?

For more information on Red's tradeit ecommerce platform and how it can benefit your business please contact us for an informal discussion.

Reducing basket abandonment

Unwieldy ecommerce baskets and poorly designed checkout processes have a detrimental effect on sales. Red’s tradeit ecommerce system incorporates a dynamic basket and flexible checkout designed to communicate effectively with the customer and enhance the shopping experience.

• Ability to save the basket allows customers to return and complete a purchase at a later date. This also provides the opportunity to email reminders and analyse abandoned baskets with a view to improving conversion rates.
• Dynamically update products, quantities and subtotals without having to refresh and reload the page – making sure the customer is always aware of what’s in their basket.
• Include product images, size information and comprehensive details to re-assure the customer that they have added the correct item into their shopping basket.
• Automatically incorporate upgrade, accessory and up-sell features to increase spend levels.
• Utilise advanced promotion tools and special offers such as vouchers, discounts and offers to encourage basket and sale completion – improving conversion rates.

Ecommerce basket API

Via a new set of SOAP Web Services it is now possible to add products to the basket, update the quantity of the products in the basket, delete products in the basket and retrieve the contents of the basket. This new basket API functionality means that tradeit’s flexible basket, seamless checkout & market leading promotions engine (optional) can now be integrated into an existing site.

Are you looking for a dynamic and flexible basket & checkout to integrate into an existing ecommerce site?

Get in touch for more information on Red's ecommerce basket API and how it can benefit your business contact us.

Deliver a seamless ecommerce checkout process

Making the order and payment process as quick and simple as possible will dramatically improve conversion rates and boost sales. Capable of handling both registered member and guest checkout scenarios, tradeit’s seamless checkout delivers an exceptional buying experience for customers by making the process intuitive and hassle-free.

• Dynamically linking to customer accounts speeds up the checkout process, reduces the need for the customer to re-enter data and allows quick selection from multiple delivery addresses.
• Address auto complete and form data checking can be done quickly and without page refreshes to speed up the process – instantly informing customers about problems with the information they are providing.
• Repeat purchases can be completed very rapidly, often with just one click – while retaining the ability to change delivery and payment details.
• Fewer page refreshes reduces the chance of data – and customers – being lost in transit.
• Unnecessary form fields can be hidden until required, removing confusion about what details the customer is required to complete and ensuring they are not put off by lengthy, irrelevant forms.

Accurate and flexible shipping calculator

Tradeit's ecommerce basket is capable of handling multiple customer addresses and delivery options – ensuring your site is a good fit between your fulfilment capabilities and customers shipping needs.

• Integrate with 3rd party shippers software systems.
• Calculate shipping charges based on products purchased and the customer delivery zone.
• Handle complex tax calculations across different tax jurisdictions.

Configurable order workflows

Tradeit is flexible and adaptable to fit many different business models and existing processes workflows. Existing integrations with ERP and stock / warehouse management systems from SAP, Microsoft Dynamics & bespoke solutions punch out and feed in data via Red’s Data Transfer Scheduler in TAB, XML or Web Services.

• Capable of handling routing orders to multiple warehouses for fulfilment.
• Order management for online retailers who are using drop shippers for fulfilment.

Read more about tradeit’s full Ecommerce Order Management capabilities.

Merchandising & Personalisation

Using tradeit shopping basket is customisable and flexible enough to automatically offer personalised customer content. By linking it to customer accounts you can tailor not just the information shown to individual account holders, but also personalise offers, prices, vouchers, promotions and layout to ensure maximum conversion rates. Contact us via our e-commerce enquiry form to find out how we can help you optimise & grow your online business.

Basket promotions, offers and discounts

tradeit has a sophisticated set of options to ensure that your shoppers are hooked and are enticed back for more. As well as handling differential pricing the sophisticated set of promotions, offers and discounts are out of the box features of tradeit. Read more about Red’s market leading ecommerce promotion engine.