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Pay Per Click eMarketing

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Pay Per Click (PPC) advertising is the fastest growing method of search engine marketing and enables you to pay a set cost for each visitor that clicks on a search engine result through to your web site.

Pay per click advertising is offered on all of the main UK and global search engines including Google, MSN, Yahoo, AOL, Lycos, Freeserve, Altavista and others. Advertising on these search engines can cost from as little as 10p per click.

Please contact us for further information on Pay Per Click eMarketing Services.

REDtechnology.com provide a comprehensive Pay Per Click management and optimisiation service based around 5 key steps which aim to create the maximum return on investment:

1. Market and Keyword Research

The first thing we do is listen to you and find out more about your business and market. We take this information and research a list of keywords and phrases which are used by customers interested in buying your services.

This research comes from keyword research tools and information provided by major Pay Per Click companies such as Overture.

We use the information uncovered to find the most relevant keywords for your business and also the keywords which will get the best return. Many niche keywords are overlooked by your competitors but can provide a solid stream of qualified traffic to your web site.

2. PPC Account Setup & Advert Creation

Once we have agreed a list of keywords and phrases for your campaign we will create a set of adverts for each search engine system that will catch the eye and encourage search engine users to click through to your web site.

3. PPC Campaign Tracking

We will add relevant tracking code to your web site which will enable us to verify each visitor that clicks through to your web site so that we can collate information on the most popular keywords used to find your site and which search engines are generating the most visitors.

If you have an e-commerce site we can also track the number and value of orders attributable to each search engine - enabling us to refine your campaign to concentrate on the most profitable search engines.

4. Professional Bid Management

Once your account is up and running we use the latest technology to keep a constant track of your bid prices on each search engine system. This ensures that you never pay more than is absolutely necessay for each visitor to your web site.

5. Reporting

At the end of each defined period we will provide you with information on the traffic generated for your web site, numbers of leads generated and (where applicable) the sales generated by the campaign.

This information can then be used to refine and continue the campaign ensuring a continually increasing return on your investment.

On To... eMail Marketing Services OR contact us for further information on Pay Per Click eMarketing Services.