Web Content Management

WCM solution to power class leading websites

Web Content Management helps businesses to effectively leverage their digital content assets. Streamline the process for maintaining, controlling, changing and reassembling the content for your website with Red’s conductit CMS.

Conductit CMS' expansive feature set and it’s highly flexible and easily scalable architecture make it suitable for all web projects, ranging from small campaign sites to large and complex projects requiring integrations with supporting business systems and high volumes of content.

Benefits of our Web Content Management Solution

• Full lifecycle management of content, from creation through to final deletion and even restoration
• Flexible templates that can be updated easily in one central place and then used anywhere throughout the system. For example a new template could be created and then applied to existing content that’s using an existing template.
• Easily edit content using the in-line editing allowing web content to be created, edited and deleted directly through the website front end.
• Extensive feature set and component library for easy inclusion of images, video, flash and other rich media.
• Make regular updates whilst ensuring adherence to web standards.
• Simple workflows for processes such as content submission, editing and reviewing.

Inline Editing CMS

Internal and external web teams and administrators can edit sites in a faster, easier and in a more natural way thanks to conductit’s inline editing CMS. conductit’s inline editing functionality means that your sites content to be administered directly through the front of your website. Create new pages, edit content including images, flash and video easier than ever before. Update and refresh website content in-house or externally ensuring that your website stays up-to-date and in-tune with your visitors.

The inline editing works based on content zones, elements and components, within the site templates there a number of editable zones defined for each page of your site. The editable zones are made visible to the administrator once they have logged in through the store front. Once logged in an admin menu bar will be displayed at the top of the site allowing quick and easy access to the editing options. Our roles/rules based permissions system gives total control and security allowing content changes to be made and stored for reviewing and publishing live later.

Zones

Each inline editing enabled content page template consists of a number of zones. Each zone is an area which can be administered using inline editing. A webpage can be divided into a number of separate zones which in turn can then be individually edited.

Elements

A zone consists of one or more elements. Each element represents an area within a zone which can be edited. Zones can be divided into a number of separate elements which can then be individually edited.

Components

These are pre-defined self-contained and reusable functional components that can be inserted into page zones to control the layout and type of content within that zone. Depending on the component it can contain either text, with or without an image, videos, flash components, image carousels, menus, a table and links to downloadable content or pages.

• Displaying multiple images
• Embedded videos
• Animated menu systems
• Flash components

Complete life-cycle content management

Full version control for all page updates and changes are stored – giving you the reassurance that no old pages are lost and the ability to quickly roll back pages to previous versions.

User control

Workflow and authorisation procedures are built in, allowing publishers and administrators to perform tasks quickly, accurately and with consistent results. The roles based permissions system enables administrators to tailor privileges and access rights for all users. You control who has the right to make changes, who has the right to approve changes and who has the rights to publish content live to your website. conductit also records who creates and edits and publishes content within the system for auditing purposes.

Template editing

All pages created with conductit CMS are built around templates – these control the structure and layout of your web page, ensuring conformity to corporate image and usability guidelines and making sure content is correctly positioned.

• The system is built around Microsoft .NET a competent web developer can rapidly build and implement new templates.
• Templates can dynamically deliver the same content in templates suitable for PC’s, Tablets, and mobiles so that your customers can access you site whatever browser technology they are using.
• Maintain consistency of your branding and corporate image, whilst rapidly implement branding updates across large numbers of pages by changing the template, without having to manually change every page individually.
• Develop multi-lingual templates to dynamically deliver content across the globe to diverse customer segments.

Multi-lingual CMS

Reach global audiences with content localised in their own language. Red’s conductit CMS gives you the ability to create and maintain content in multiple languages. conductit can display content in any language including languages that use double-byte characters. conductit allows you to translate web copy, product data, templates, rich media, page titles, metadata and search friendly URLs for local search engine optimisation and a fully localised experience.

Merchandising & Marketing

The CMS’ intelligent advertising system enables the automation of merchandising and delivery of personalised content. Through the intelligent advert engine interfaces users can:

• Manage advertising areas across your site targeting specific customers with adverts.
• Different types of adverts include different media such as images, flash, textual content and products
• Link in your adverts with the promotions engine

Personalisation = better engagement

By leveraging the intelligent advertising engine and combining it with the concept of profiling users and placing them into groups, content within advertising zones can be personalised down to an individual level.

Email Marketing

Setup and manage highly targeted email campaigns using conductit CMS’ email marketing system. Manage your campaigns, Create and manage master email templates and mailshots, Manage your recipients, Track and report on clicks, opens, bounces, deliveries and undeliverable mail.

SEO & Links Management

Red’s conductit CMS is an incredibly search engine friendly and gives you full control over all of the on page elements such as Meta data, page title, tags and URLs. In addition to the on page controls you can also maintain all of your links through conductit CMS, helping avoid having broken user journeys by reporting on broken links. The system also manages all of your 301 redirects to help ensure that you maintain your positions within search engines for a smooth transition when moving websites or making changes. The links manager also features 404 ‘page not found’ error handling allowing you to tailor a landing page for users in the event of a 404 error being encountered.

Document Management

Share and access your documents securely online from anywhere at any time. Conductit CMS’ document management enables you to upload any document to a secure cloud based area and then give access to other people using a secure pass key.

Form builder

Use conductit CMS’ form builder to quickly and easily create forms on the fly and display within your website. Add input boxes, text areas, drop-down lists, checkboxes, lists, radio buttons, and more, all with the click of a button. Create forms to capture user data for surveys, competitions, preferences, email signups & polls.

Store locator

conductit CMS has excellent store finder functionality built-in as standard to the platform. The store finder uses Google maps and includes store directions, rich store information and advanced location search and filtering.

Talk to us

Extending far beyond product information, conductit CMS also provides full Web Content Management (WCM), social media and optional ecommerce features.

To find out more about conductit CMS, Red and how we can help your business please call us on +44 1865 880800 or complete our enquiry form and we will call you back.