Web Advertising System

Create & control targeted & personalised content across your websites

Using tradeIT’s built-in web advertising system web teams can effectively display targeted and personalised content across your website(s). Target your adverts at specific visitors and configure them to display based on a number of conditions. All adverts are displayed within advertising zones, which adverts are displayed in which zones is also configurable.

Creating and configuring adverts

Leverage content assets from across your business and populate advert zones with any type of content including products, images, videos, flash objects and HTML. Configure which adverts appear in which advertising zones within which templates. The advertising system can also be used to manage paid advertising placements across your website(s).

Advertising Zones Adverts can be configured to display within a page within areas known as advertising zones. These zones can be integrated into any webpage template.
Flexible advertising display conditions Merchants can configure adverts to display either as pop-ups triggered by a specific action or an advert can be setup to display within a template.
Scheduling of adverts Schedule adverts to display on site and disappear automatically using the time and date selectors, helping you to plan and automate merchandising and promotional activity.
Personalisation and targeting Define customer marketing groups, selecting specific customers to target with adverts based on their grouping and or location. Customer marketing groups can be created on the fly using a number of sources of information including abandoned baskets & promotions.
On-site search driven merchandising Display adverts based on what a customer has searched for using the on-site search. A match based on keywords searched will then display adverts relevant to the customer’s search phrase within the search results template.
Incorporating promotions within adverts Ecommerce enabled sites can link adverts in with the promotions engine, presenting personalised discounts and offers. Read more about our Red’s e-commerce promotions engine.

Talk to us

To find out more about conductit CMS, Red and how we can help your business please call us on +44 1865 880800 or complete our enquiry form and we will call you back.