Product Content Management

Centralised PIM solution to enable multi-channel & multi-domain strategies

Are you working for your data or is your data working for you? Manage and enrich product information more effectively using Red’s conductit CMS. Present consistent rich product information and brand communications across multiple channels. Realise the true power and potential of your content by separating it from how and where it’s being presented.

Benefits of PIM Software

• Reduce your administrative costs by using one central platform for managing all product data
• Shorten your time to market when launching new products & channels by re-deploying content in from the PIM
• Centralise content for re-use, re-deployment and distribution across multiple channels
• Dramatically increase conversion rates with high quality product content
• Become truly multi-channel by delivering consistent product information across all channels
• Ensure product data quality using strict rules to govern how data is organised and handled
• Increased conversion rates and revenues by having complete, accurate & rich product data

Product catalogue management (PCM)

One centralised product catalogue integrating product data feeds from your suppliers, product data created in-house and from external contributors. No limit to the number of feeds that you can hook in. There are three main ways that products can be managed through the system:

• The first option is to manage products enriching them with translations into other languages, multiple images, links to downloadable content, through the administration system.
• The second way is through integration with an ERP system, feeding structured product data into the system. The product data can then be enriched through the administration system and then delivered through any channel. All feeds can be managed via Red’s Data Transfer Scheduler using Web Services, TAB or XML.
• The third way is to use the bulk import/export facility to download the product file make changes and then re-upload it.

Infinitely scalable, the catalogue can handle an unlimited number of products, categories, sub-categories and product attributes.

Key features of the product catalogue include:
• Unlimited products, categories and subcategories
• Multiple product descriptions, images and attributes for effective customer targeting
• Unlimited product variations including but not limited to size and colour
• Manage multiple price lists e.g. UK, EU & US Price Lists

Effective inventory control for large product catalogues

conductit CMS’ high capacity PIM is proven to handle over 1 million products and comes with a number of features to help you find the product(s) that you want to manage. The search facility covers Product ID, Product Code, Product Name, Short Description & Long Description fields, combined with the comprehensive set of filter controls product results based on category, channel and domain.

Support for different product types

Conductit’s PIM can handle a number of different product types including gift vouchers, testers, free gifts, events, subscriptions and donations. New product types can be created on the fly using the PIM and can be assigned to individual products.

Product attributes

Product attributes are generally customer-facing, configurable characteristics of a product or its components. Multiple product attributes can be created and configured against individual products to drive front end functionality. Some examples of product attributes include colour or size variations and purchase options such as buy online, pre-order or collect in store.

Multi-Channel Solutions

Product Information Management (PIM) ensures the successful implementation of a multi-channel strategy by becoming a central channel-neutral hub, for managing all aspects of the user experience across all channels. Whether you’re looking to integrate channels like ePOS and Kiosks or you are branching out into sales channels such as mobile, eBay, Amazon and Play.com, conductit can be setup to have automatic feeds punching out or feeding in product data. These feeds can also link your online stores to price comparison channels like Google Shopping & Kelkoo, or other affiliate sites.

The process of taking structured and un-structured data, enriching it and turning it into a powerful sales tool is the core requirement of a PIM. Using the PIM interface, enabling the delivery of rich data, consistently presented through any channel. Unvarying rich product data and brand communications, synchronised across online and offline channels. PIM also needs to be looked upon as an enabler to data synchronisation and to improving supply chain collaboration.

The PIM allows you to configure several options against each product allowing you to assign products to appear in selected categories, channels and domains, options against each product controlling whether a product is live, exists in the catalogue, is included in on-site search results, features in the sitemap and whether or not the product can be added to basket.

Benefits of PIM for multi-channel

• Making it easier to ensure that data is accurate and consistent.
• Ensure master data is not only clean and accurate, but that it also gets where it’s supposed to be, in the format it’s needed.
• Content managed with using sophisticated workflows and properly presented as content for Web sites, catalogues, partner feeds, mobile apps, and other media and channels.
• Make sure data has its digital assets and metadata
• Print and online channels
• Simplified business processes and workflows enabling you to implement changes and respond to market demands quickly
• Master set of cleansed, normalised and enriched product data

Facets

Instead of forcing one way to view the items, Faceted Navigation allows users to view the items in any way they want. At the same time they learn how the items are structured so that they may consider other search strategies in the future.

Unlike a traditional hierarchical structure, faceted classification gives the users the ability to find items based on more than one dimension. For example, some users shopping for jewellery may be most interested in browsing by particular type of jewellery (earrings, necklaces), while others are more interested in browsing by a particular material (gold, silver). “Material” and “type” are examples of facets; earrings, necklaces, gold, silver are examples of facet values.

Faceted search has established itself as an important factor for users to have a fast and successful search experience. Perfect product data with a complete set of attributes makes faceted search function properly. Facets can be used in category / product listing pages and for search results.

Differential pricing & Multi-currency

Manage multiple price lists for your products and display personalised pricing to specific user groups. Pricing can also be displayed in multiple currencies and options can be given to the user to toggle between RRP and trade pricing. Pricing can be added and updated by a user using a variety of methods, one way is to edit each price for a product on an ad-hock basis through the administration system’s edit product interfaces, the second is by using the mass import/export tool which allows you to export pricing make changes and then upload them or these can be automatically feed into the system via an integration.

Multi-lingual CMS

Use conductit CMS to create and manage product content in multiple languages and ensure that the correct translated content is displayed to the right visitors. The PIM can be used to store content translated into any language and translations can either displayed on multiple country specific sites or through site in site, where a user can select a language and all content is replaced with the correct language

Image management

conductit CMS’ built-in image manipulation and management tool streamlines the process administering multiple product images. conductit’s image manipulation tool can take a single high resolution image and from that create multiple product views, thumbnails and image zooms, automatically saving them using the correct naming convention and storing them in the correct folder location for use in the storefront.

Talk to us

Extending far beyond product information, conductit CMS also provides full Web Content Management (WCM), social media and optional ecommerce features.

To find out more about conductit CMS, Red and how we can help your business please call us on +44 1865 880800 or complete our enquiry form and we will call you back.