Community & Social Media

Community Content Management System from Red

Extend your online strategy beyond your website and leverage the power of social media to more effectively communicate with your audience. Increase your conversion rates and customer engagement. Red’s conductit CMS has a number of advanced pre-built social media components including blogs, forums and reviews that can be configured and customised to enable businesses to better communicate and interact with their visitors.

Red’s conductit CMS has a number of advanced pre-built social media components that can be configured and customised to enable businesses to better communicate and interact with their visitors through Facebook, Twitter and other social sites. Components include, Facebook widgets including Like with OpenGraph reporting, Comments & Activity Feeds, Twitter feeds and more.

Blogs & Forums

Boost your search engine optimisation and increase your site’s stickiness by interacting with your visitors through a blog, forum or through product reviews. As always content is king with regards to Search Engine Optimisation and integrated forums and blogs give the perfect platform to easily add fresh and topical content relevant to your customers.

Forum features Quick to setup and customise Create moderator groups giving control over all posts Create private forums or blogs only giving certain user groups access Setup your forums and blogs to use specific categories User profiles with avatars Lock threads Moderators can create sticky threads Users uploads / attachments Custom email notifications with control over email templates Registration for users Natural URLs for SEO AddThis social bookmarks

Blog features Conductit’s built-in media and download managers give you control over the rich media content incorporated in your site. The media manger allows you to effectively control, manage, implement and display all your images, documents, video’s and other rich media quickly and easily Content can be created by anyone, specific users or user groups Allow or restrict user comments Moderate comments to publish, edit or reject Archive your posts by date Registration for users Embed rich media into posts including images, videos and flash objects Custom email notifications with control over email templates Natural URLs for SEO AddThis social bookmarks

Reviews & Comments

Leverage User Generated Content (UGC) by providing facilities for users to comment and review products or content on your website. As with any form of UGC site administrators and content editors will have the option to review any content that has been submitted prior to publishing to approve, edit or delete the submission. How reviews and comments are displayed to users is totally customisable and can also be leveraged to drive faceted navigation and faceted search.

Questions & Answers

Encourage interaction not only between your website and your users but between users themselves. Using dynamic Q&A functionality you can invite users to post questions they have about a particular product of piece of content and allow other users to respond and post answers to them. All questions and answers submitted can be subject to a review process allowing a content editor to approve, edit or delete the submission prior to anything going live on the site. Users submitting content via the Q&A can also be required to have an account on the website before they are able to submit their question or answer.

Tell a friend

Use tradeIT’s tell a friend functionality to encourage sharing and word of mouth marketing for all of your products and can be easily integrated into webpage templates. The tell-a-friend feature allows registered and non-registered customers to share product content via email. Customers can add multiple email addresses to share content with and merchants can control the content of the email and design of the email through the administration system. Merchants can also compose offers and discounts to be applied to the referrer and referees rewarding their sharing efforts using tradeIT’s promotion engine.

 

 

Facebook Social Plug-ins, Pages, Insights & Open Graph Reporting

By introducing social plug-ins such as the Like button plugin, Facebook is aligning itself to become the central hub for its user’s tastes and preferences across the web. More than 500 million active users’ likes represent marketing gold dust providing it is leveraged effectively. Social Plugins or Widgets are the easiest way to start integrating with the Facebook Platform. These plugins are embeddable and can be rapidly integrated into your site. Because these plugins are hosted by Facebook, they are personalised for all users who are currently logged into Facebook, even if they are visiting your site for the first time.

Social plug-ins

One of the most popular social plugins to be included is websites is the Facebook like button. By adding the like button to your site allows users to share your content pages and products with their friends via Facebook. Other Facebook plugins that are available include comments & activity feeds which are both readily integrated with Red’s conductit CMS.

Facebook Pages

Having a presence actually on Facebook is now one of the key requirements for businesses. Red offer professional services to aid businesses by setting up and maintaining their presence on Facebook. Facebook Page creation can involve the inclusion of hidden / exclusive content requiring the user to like the page before revealing or having access it.

Facebook Insights & Open Graph Reporting

Facebook Open Graph will use these Facebook plug-ins to give you valuable reporting and insight into how your products and content are being shared through the social sphere. At present approximately 50,000 sites are using the Facebook like plug-in and by integrating those with Facebook Open Graph, website owners could access a list of everything a user has “liked” across the whole web. The future impact that Facebook will have on ecommerce is potentially very large, as Facebook is now moving closer to positioning itself as a standard data source that can be leveraged for sophisticated onsite personalisation, recommendations, highly targeted communications and more.

 

 

Talk to us

To find out more about conductit CMS, Red and how we can help your business please call us on +44 1865 880800 or complete our enquiry form and we will call you back.