press release

REDtechnology.com delivers multi-lingual content management functionality

ConductIT goes global with Locale Manager

Few would dispute that the Internet is perhaps the most widely used mechanism through which business users and consumers around the world seek information about, and buy, products and services. By its very nature the Internet is a global repository and to make the most of this powerful communication tool, organisations must not only ensure that the information contained on their website is accurate and up-to-date, but also address the different language requirements of the many and varied communities around the world that might visit their website, use their intranet or access their portals.

UK based REDtechnology.com (RED) has responded with the launch of Locale Manager, an innovative module which ensures that the process of keeping multi- language websites and portals up to date is as easy as a mouse click. Locale Manager extends and enriches the functionality of ConductIT, RED’s flagship content management system (CMS).

This new solution will allow the CMS administrative system, objects and navigation to be deployed in multiple languages at the touch of a button. This enables users from around the world to contribute content to specific sites, portals or Intranet areas from within one single system rapidly and effectively. This unique offering ensures that information can be readily added and amended to suit the information needs of individual business units and user communities while maintaining the corporate look and feel of the site which is so crucial in the building and retention of brand awareness and global footprint. In addition, by adding the Locale Manager module organisations benefit from increased cost and time efficiencies as they do not need to purchase individual localised software licences, hence their return on investment is maximised.

Calvin Litchfield, managing director for REDtechnology.com, commented: “We believe that we are offering organisations access to strategic web management tools which will enable them to harness the power of the Internet to build profitable business operations irrespective of location around the world. Locale Manager will further streamline the content management process and negate the need for businesses to have separate CMS at each site. This will significantly reduce the associated hardware and licence costs as well as eliminating the frequently complex and costly process of updating website information across multiple locations or countries. Quite simply, the newly enhanced ConductIT makes website management easier and cost effective for global companies as they need just one licence, are charged just one set of costs, benefit from a higher return on investment and ultimately a healthier balance sheet.”

In addition to this highly innovative new module, RED users have access to some of the most powerful tools in the CMS arena; including a document manager, marketing manager and ecommerce manager. All of which combine to make ConductIT one of the leading CMS available to today’s proactive businesses.

Locale Manager presently offers Brazilian-Portuguese, French, German, Italian, Japanese, Spanish and Vietnamese with further translations, including Chinese, in progress.

ConductIT 2.5, including the locale manager is available from the end of May 2005. Please contact REDtechnology.com for more information on 01865 880800 or email us at info@redtechnology.com.