press release

bridisco

Major Electrical Goods Distributor

Bridisco, the UK’s largest independent electrical distributor which includes the leading Micromark brand, has selected REDtechnology.com, an Oxford-based Internet specialist, over its incumbent supplier to provide a dedicated hosting solution for the group.

Founded in 1961, Bridisco has sales revenues of £140 million, a nationwide network of 28 distribution centres in the UK and, through its Export Division, it supplies goods throughout Europe, Africa, Asia, Australia and the USA. In 1985, it introduced its own brand, Micromark, focused on an extensive range of lighting, security products and small appliances. Powerlectrick was launched in 1993 offering good quality electrical products at low cost.

The group recognised that an effective web strategy would be central to its continued success and increasing global presence. It commissioned REDtechnology to undertake a comprehensive re-evaluation of its internet services, including a redesign of existing software systems combined with a need for the new system to be up and running within a very short timeframe without any interruption to business continuity.

Curtel Fraser, information technology director at Bridisco, explained: "As a retailer and distributor, the Internet creates tremendous business opportunities for us. Reliability, security and accessibility are of paramount importance in ensuring our corporate objectives are achieved and customer needs are met, effectively and efficiently. In selecting REDtechnology, we found not only a high level of technical expertise, but also we benefited from working with a team that understands our commercial objectives."

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Hilary Goodband
corporate communications executive
Systems Union Group plc
Tel: 01252 556242 or 556000
Email: hilary_goodband@systemsunion.com

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Bridisco Press Release (PDF)