ecommerce platform
REDtechnology.com featured in influential e-commerce report
London, 24th March 2010:
Red Technology has been featured in a new report about e-commerce published by Econsultancy this month.
Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and e-commerce.
About the E-commerce Platforms Buyer’s Guide
The guide is aimed at companies who are investigating the e-commerce platforms market, with profiles of 30 leading UK vendors. The guide also provides details on the various issues and trends affecting this sector, as well as plenty of advice about how to select the right platform.
This report is an overview of the e-commerce platforms market, with a focus on the different technologies and delivery models available to organisations trading online.
Econsultancy estimates that the total value of the e-commerce technology market will be in excess of £600 million for 2010, up from £540 million in 2009.
Because of demand from consumers, the e-commerce industry has continued to demonstrate healthy growth and consequently there continues to be a requirement for related technology.
As the digital sector continues to mature, the platform market is evolving to keep pace with various trends and developments.
Integration of social media into e-commerce platforms and the enabling of shopping through mobile applications are examples of new developments within the sector. Innovation and experimentation have been particularly apparent over the past year, as retailers have tried to maximise their revenues and increase their appeal.
Key trends and developments within e-commerce that are currently shaping e-commerce platforms and technology include:
- Retailers grapple with mobile integration
- Marketers seek nirvana of joined-up social media and e-commerce
- Cross-border capabilities become more important as retailers target international markets
- Multi-channel players drive innovation and integration
“Red is delighted to be featured in this report which provides a detailed overview of the UK marketplace for e-commerce platforms and contains only profiles of the leading vendors in an increasingly competitive market.”
Econsultancy’s Research Director Linus Gregoriadis said: “Companies are investing in e-commerce because this is one of the few rays of sunshine in the beleaguered business world at the moment. However, companies can’t rely on their digital channels to deliver unless they get best-of-breed technology and the most suitable platform.
“The best e-commerce platforms have demonstrated repeatedly that they are able to generate higher levels of revenue, by focusing on elements such as usability and SEO and helping to streamline e-business.”
