ecommerce platform
REDtechnology.com featured in the latest influential e-commerce report
20th June 2011:
Red Technology has been featured in the latest E-commerce Platform Buyers Guide published by Econsultancy this month.
Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and e-commerce.
About the E-commerce Platforms Buyer’s Guide
Researchers at digital marketing consultants Econsultancy predict the technology market will be worth £690m this year, 14% more than last year.
Econsultancy's E-commerce Platforms Buyers Guide is aimed at companies who are investigating the e-commerce technology market, with profiles of 38 vendors.
This report is an overview of the e-commerce platforms market, with a focus on the different technologies and delivery models available to organisations trading online.
Because of demand from consumers, the e-commerce industry has continued to demonstrate healthy growth and consequently there continues to be a requirement for related technology.
As the digital sector continues to mature, the platform market is evolving to keep pace with various trends and developments.
Integration of social media into e-commerce platforms and the enabling of shopping through mobile applications are examples of new developments within the sector. Innovation and experimentation have been particularly apparent over the past year, as retailers have tried to maximise their revenues and increase their appeal.
Key trends and developments for 2011 within e-commerce that are currently shaping e-commerce platforms and technology include:
- Digital giants strive to develop e-commerce capabilities
- Mobile commerce matures as a bridge to multichannel retail
- Commerce continues to get more social
- Facebook evolves into its own e-commerce platform
- Retailers seek to join up online and offline channels
- International e-commerce provides opportunity for growth
“Red is delighted to be featured in this report which provides a detailed overview of the UK marketplace for e-commerce platforms and contains only profiles of the leading vendors in an increasingly competitive market.”
Econsultancy’s Research Director Linus Gregoriadis said: “Companies are investing in e-commerce because this is one of the few rays of sunshine in the beleaguered business world at the moment. However, companies can’t rely on their digital channels to deliver unless they get best-of-breed technology and the most suitable platform.
“The best e-commerce platforms have demonstrated repeatedly that they are able to generate higher levels of revenue, by focusing on elements such as usability and SEO and helping to streamline e-business.”
